Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Garden (嘉頓),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),Sportsoho (運動版圖),A.S. Watson Group (屈臣氏集團),Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Nestle Group (雀巢集團) - Nestle Dairy Farm (雀巢牛奶公司),Pasta Mondo

Advertiser: Garden (嘉頓),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),Sportsoho (運動版圖),A.S. Watson Group (屈臣氏集團),Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Nestle Group (雀巢集團) - Nestle Dairy Farm (雀巢牛奶公司),Pasta Mondo

Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Garden (嘉頓),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),Sportsoho (運動版圖),A.S. Watson Group (屈臣氏集團),Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Nestle Group (雀巢集團) - Nestle Dairy Farm (雀巢牛奶公司),Pasta Mondo have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 10 August 2001 to 13 May 2020

Affected Media: BANNER,TVC,POP,PRINT,SOC


Action: 20ban0429101,20mob0420738,20mob0418733,20tvc-c0414016,20ban0413303,18ban0812321,17mob0908198,16mob1011748,16ban0929728,16ban0929726,16ban0929711

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (100%)

-------------------------
Action: 19pop0823024

From
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)

Food > Bakery & Cake
Garden (嘉頓) > Cake (蛋糕西餅) (50%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Bakery & Cake
Garden (嘉頓) > Cake (蛋糕西餅) (50%)

Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (50%)

--------------------------
Action: 18pop0608033,17pop1201035

From
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (33%)

Food > Bakery & Cake
Garden (嘉頓) > Bakery (麵包) (34%)

Food > Bakery & Cake
Garden (嘉頓) > Cake (蛋糕西餅) (33%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Bakery & Cake
Garden (嘉頓) > Bakery (麵包) (34%)

Food > Bakery & Cake
Garden (嘉頓) > Cake (蛋糕西餅) (33%)

Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (33%)

------------------------
Action: 17news08166042

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (100%)

Sports > Events, Sponsorship & Compliments
Sportsoho (運動版圖) > Hong Kong Triathlon Challenge Race (香港三項鐵人挑戰賽) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Hong Kong Triathlon Challenge Race (香港三項鐵人挑戰賽) (0%)

------------------------------
Action: 17pop0609029

From
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (34%)

Food > Bakery & Cake
Garden (嘉頓) > Bakery (麵包) (33%)

Food > Bakery & Cake
Garden (嘉頓) > Cake (蛋糕西餅) (33%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Food > Bakery & Cake
Garden (嘉頓) > Bakery (麵包) (33%)

Food > Bakery & Cake
Garden (嘉頓) > Cake (蛋糕西餅) (33%)

Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (34%)

-----------------------------
Action: 16news08193138

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (0%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (100%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (0%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (100%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)

--------------------------------
Action: 20soc01160617

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Candies
Garden (嘉頓) > Candies (糖果) (100%)

-------------------------------
Action: 20news01153029

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)

Food > Bakery & Cake
Garden (嘉頓) > Bakery (麵包) (50%)

To
Food > Candies
Garden (嘉頓) > Candies (糖果) (50%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)

----------------------------
Action: 20soc05010189

From
To
Food > Biscuit & Cookies
Garden (嘉頓) > Malkist Crackers (麥芽酥餅) (100%)

------------------------------
Action: 20soc04300205,20soc04250130
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Malkist Crackers (麥芽酥餅) (100%)

------------------------------
Action: 19soc08160040

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall (0%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Saltine (梳打) (100%)

Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall (0%)

--------------------------
Action: 19soc06270088,11news0112027,10east1215108,10news1230408,10news1217263,tvc-c081001019,tvc-c081201007

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Saltine (梳打) (100%)

------------------------------
Action: 14news03213117

From
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (100%)

Beverages > Milk & Soya Drinks
Nestle Group (雀巢集團) - Nestle Dairy Farm (雀巢牛奶公司) > Low Fat High Calcium Milk [Fresh Milk] (高鈣低脂牛奶飲品) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (0%)

Food > Noodles, Instant Congee & Rice Boxes
Pasta Mondo > Noodles (0%)

To
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (100%)

Beverages > Milk & Soya Drinks
Nestle Group (雀巢集團) - Nestle Dairy Farm (雀巢牛奶公司) > Low Fat High Calcium Milk [Fresh Milk] (高鈣低脂牛奶飲品) (0%)

Food > Biscuit & Cookies
Garden (嘉頓) > Saltine (梳打) (0%)

Food > Noodles, Instant Congee & Rice Boxes
Pasta Mondo > Noodles (0%)

------------------------------
Action: 18mob0424721,17mob1219726,road-c012105002

From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)

To
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (100%)