Sep 14, 2020

Advertiser/ Brand / Brand Percentage Updated for Abbott Laboratories (美國雅培) - Similac,Abbott Laboratories (美國雅培) - PediaSure,Abbott Laboratories (美國雅培) - Eleva

Advertiser: Abbott Laboratories (美國雅培) - Similac,Abbott Laboratories (美國雅培) - PediaSure,Abbott Laboratories (美國雅培) - Eleva


Amendment: Advertiser/ Brand / Brand Percentage of Abbott Laboratories (美國雅培) - Similac,Abbott Laboratories (美國雅培) - PediaSure,Abbott Laboratories (美國雅培) - Eleva have been amended


Result: Adspend of Advertiser/ Brand would be affected


Affected Period: 17 December 2019 to 12 September 2020


Affected Media: BANNER,SOC



Action: 20ban0518736,20ban0519644


From

Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac Isomil (雅培愛心美) (100%)


To

Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 4 (雅培 HMO 4號) (100%)


--------------------

Action: 20soc07203158


From

Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - PediaSure > PediaSure (保兒加營素) (50%)


Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Total Comfort (雅培親護2號) (50%)

  

To

Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - PediaSure > PediaSure (保兒加營素) (34%)


Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Eleva > Eleva Organic 3 (33%)


Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac Milk Powder (Similac 奶粉系列) (33%)


---------------------

Action: 20soc05190084


From

Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 4 (雅培 HMO 4號) (100%)


To

Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 3 (雅培HMO 3號) (100%)


----------------------

Action: 20soc03100016,19soc12170689


From

Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 4 (雅培 HMO 4號) (100%)


To

Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 3 (雅培HMO 3號) (33%)


Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 2 (雅培HMO 2號) (34%)


Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 4 (雅培 HMO 4號) (33%)


------------------------

Action: 20soc07151188


From

Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 4 (雅培 HMO 4號) (100%)


To

Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 3 (雅培HMO 3號) (33%)


Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 2 (雅培HMO 2號) (33%)


Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 4 (雅培 HMO 4號) (34%)


----------------------

Action: 20ban0310202


From

Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac Milk Powder (Similac 奶粉系列) (100%)


To

Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 3 (雅培HMO 3號) (33%)


Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 2 (雅培HMO 2號) (33%)


Beverages > Milk Powder for Infants & Children

Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 4 (雅培 HMO 4號) (34%)