MTR (EAL, MOL, WRL & LR) adspend Updated for Panasonic (樂聲牌),Imperium Group Global (帝國集團),Hong Kong Ferry Holdings (香港小輪集團),Chu Hai College of Higher Education (珠海學院),Amber Education (琥珀教育),The Government of the Hong Kong Special Administrative Region (香港特別行政區政府),Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產),TheGlobaLab,Imperial Patisserie (皇玥集團),Bless,SunFlower Beauty Centre (向日葵美容中心 / 向日葵纖體美容),USI Holdings Ltd / WingTai Asia (永泰亞洲),Henderson Land Development (恒基兆業地產),Ssjj Game (4399 網絡),Futu Securities (富途證券),Country Garden (碧桂園物業發展),Wang On Group (宏安集團),China State Construction Engineering (Hong Kong) (中國建築工程(香港))

Advertiser: Panasonic (樂聲牌),Imperium Group Global (帝國集團),Hong Kong Ferry Holdings (香港小輪集團),Chu Hai College of Higher Education (珠海學院),Amber Education (琥珀教育),The Government of the Hong Kong Special Administrative Region (香港特別行政區政府),Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產),TheGlobaLab,Imperial Patisserie (皇玥集團),Bless,SunFlower Beauty Centre (向日葵美容中心 / 向日葵纖體美容),USI Holdings Ltd / WingTai Asia (永泰亞洲),Henderson Land Development (恒基兆業地產),Ssjj Game (4399 網絡),Futu Securities (富途證券),Country Garden (碧桂園物業發展),Wang On Group (宏安集團),China State Construction Engineering (Hong Kong) (中國建築工程(香港))

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Panasonic (樂聲牌),Imperium Group Global (帝國集團),Hong Kong Ferry Holdings (香港小輪集團),Chu Hai College of Higher Education (珠海學院),Amber Education (琥珀教育),The Government of the Hong Kong Special Administrative Region (香港特別行政區政府),Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產),TheGlobaLab,Imperial Patisserie (皇玥集團),Bless,SunFlower Beauty Centre (向日葵美容中心 / 向日葵纖體美容),USI Holdings Ltd / WingTai Asia (永泰亞洲),Henderson Land Development (恒基兆業地產),Ssjj Game (4399 網絡),Futu Securities (富途證券),Country Garden (碧桂園物業發展),Wang On Group (宏安集團),China State Construction Engineering (Hong Kong) (中國建築工程(香港)) have been amended

Result: Adspend of related Media / Category / Sub-Category / Advertiser / Brand / would be decreased.
Affected Period: June to July 2020
Affected Media: MTR (EAL, MOL, WRL & LR)


Action: 12-Sheet group package from 50 panels to 40 panels (For internal reference)

Adspend changes:
June 2020, From 33,935,354 to 16,727,167
July 2020, From 44,692,245 to 29,220,204

Ref.No.
19pear1009201,20pear0701201,20pear0729202,20pear0710201,20pear0715204,20pear0612202,20pear0629201,20pear0612201,20pear0520202,20pear0610202,20pear0629203,20pear0629202,20pear0520201,20pear0612202,20pear0612201,20pear0610201,20pear0610202,20pear0629203,20pear0629202,20pear0629201,20pear0617201,20pear0629203,20pear0629201,20pear0520203,20pear0520201,20pear0520202,20pear0501202