Dec 28, 2020

Sub-Category / Advertiser / Brand Updated for A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Mondelez International,,Nestle Group (雀巢集團) - Nestle (雀巢),Germagic,Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),Cadbury (吉百利) {Acquired},Kraft Heinz (卡夫亨氏) - Kraft (卡夫)

Advertiser: A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Mondelez International,Driscoll's,A.S. Watson Group (屈臣氏集團),Nestle Group (雀巢集團) - Dreyer's,Nestle Group (雀巢集團) - Nestle (雀巢),Cadbury (吉百利) {Acquired},Kraft Heinz (卡夫亨氏) - Kraft (卡夫)


Amendment: Sub-Category / Advertiser / Brand of A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Mondelez International,Nestle Group (雀巢集團) - Nestle (雀巢),Cadbury (吉百利) {Acquired},Kraft Heinz (卡夫亨氏) - Kraft (卡夫) have been amended


Result: Adspend of Sub-Category / Advertiser / Brand would be affected


Affected Period: 01 July 2001 to 08 December 2020


Affected Media: RADIO,BANNER,TVC,PRINT,MTR,BUS



Action: 20rad-c1120008


From

Telecommunication, Mobile Phones & Services > Stored-value Cards

3 Hong Kong (3 香港) > SoSIM (50%)


Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > SoSIM (50%)


To

Telecommunication, Mobile Phones & Services > Stored-value Cards

3 Hong Kong (3 香港) > SoSIM (50%)


Telecommunication, Mobile Phones & Services > Retail & Distributors

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > SoSIM (50%)


---------------------

Action: 18ban1024002


From

Food > Biscuit & Cookies

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Oreo Wafer Roll (奧利奧威化卷) (100%)


To

Food > Biscuit & Cookies

Mondelez International > Oreo Wafer Roll (奧利奧威化卷) (100%)


---------------------------

Action: 20tvc-c0514006


From

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (100%)


Food > Fruits & Vegetables

Driscoll's > Strawberry (士多啤梨) (0%)


Retail > Supermarket

A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)


Food > Ice-Cream

Nestle Group (雀巢集團) - Dreyer's > Ice-Cream (0%)


Food > Ice-Cream

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Oreo Ice-Cream (奧利奧雪糕杯) (0%)


Food > Ice-Cream

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Oreo Ice-Cream Sandwich (奧利奧雪糕三明治) (0%)


Toiletries & Household > Detergent & Cleaning Products

Germagic > Detergent & Cleaning Products (0%)


To

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (100%)


Food > Fruits & Vegetables

Driscoll's > Strawberry (士多啤梨) (0%)


Retail > Supermarket

A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)


Food > Ice-Cream

Nestle Group (雀巢集團) - Dreyer's > Ice-Cream (0%)


Food > Ice-Cream

Nestle Group (雀巢集團) - Nestle (雀巢) > Oreo Ice-Cream (奧利奧雪糕杯) (0%)


Food > Ice-Cream

Nestle Group (雀巢集團) - Nestle (雀巢) > Oreo Ice-Cream Sandwich (奧利奧雪糕三明治) (0%)


Toiletries & Household > Detergent & Cleaning Products

Germagic > Detergent & Cleaning Products (0%)


-------------------------------

Action: 20news01030109


From

Retail > Convenience Stores

Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)


Banking & Investment Services > Credit Card & Charge Card

China UnionPay (中國銀聯) - UnionPay International / UPI (銀聯國際) > UnionPay Card (銀聯卡) (0%)


Banking & Investment Services > Credit Card & Charge Card

China UnionPay (中國銀聯) - UnionPay International / UPI (銀聯國際) > Mobile App (雲閃付) (0%)


Food > Ice-Cream

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Oreo Ice-Cream (奧利奧雪糕杯) (33%)


Food > Ice-Cream

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Oreo Ice-Cream (奧利奧脆皮雪糕批) (34%)


Food > Ice-Cream

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Oreo Ice-Cream Sandwich (奧利奧雪糕三明治) (33%)


To

Retail > Convenience Stores

Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)


Banking & Investment Services > Credit Card & Charge Card

China UnionPay (中國銀聯) - UnionPay International / UPI (銀聯國際) > UnionPay Card (銀聯卡) (0%)


Banking & Investment Services > Credit Card & Charge Card

China UnionPay (中國銀聯) - UnionPay International / UPI (銀聯國際) > Mobile App (雲閃付) (0%)


Food > Ice-Cream

Nestle Group (雀巢集團) - Nestle (雀巢) > Oreo Ice-Cream (奧利奧雪糕杯) (33%)


Food > Ice-Cream

Nestle Group (雀巢集團) - Nestle (雀巢) > Oreo Ice-Cream (奧利奧脆皮雪糕批) (34%)


Food > Ice-Cream

Nestle Group (雀巢集團) - Nestle (雀巢) > Oreo Ice-Cream Sandwich (奧利奧雪糕三明治) (33%)


----------------------------------

Action: 20news01036032


From

Retail > Convenience Stores

Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)


Food > Ice-Cream

General Mills (通用磨坊) - Haagen-Dazs > Ice Cream Crispy Sandwich (脆皮雪糕三明治) (25%)


Games & Hobbies > Gifts & Collectibles

Sanrio > Sanrio Characters Bundled Gifts & Collectibles (0%)


Banking & Investment Services > Electronic Payment Services

BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > BoC Pay Mobile App (0%)


Food > Ice-Cream

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Oreo Ice-Cream (奧利奧雪糕杯) (25%)


Food > Ice-Cream

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Oreo Ice-Cream (奧利奧脆皮雪糕批) (25%)


Food > Ice-Cream

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Oreo Ice-Cream Sandwich (奧利奧雪糕三明治) (25%)


To

Retail > Convenience Stores

Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)


Food > Ice-Cream

General Mills (通用磨坊) - Haagen-Dazs > Ice Cream Crispy Sandwich (脆皮雪糕三明治) (25%)


Games & Hobbies > Gifts & Collectibles

Sanrio > Sanrio Characters Bundled Gifts & Collectibles (0%)


Banking & Investment Services > Electronic Payment Services

BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > BoC Pay Mobile App (0%)


Food > Ice-Cream

Nestle Group (雀巢集團) - Nestle (雀巢) > Oreo Ice-Cream (奧利奧雪糕杯) (25%)


Food > Ice-Cream

Nestle Group (雀巢集團) - Nestle (雀巢) > Oreo Ice-Cream (奧利奧脆皮雪糕批) (25%)


Food > Ice-Cream

Nestle Group (雀巢集團) - Nestle (雀巢) > Oreo Ice-Cream Sandwich (奧利奧雪糕三明治) (25%)


--------------------------------------

Action: 19ban0704848,18ban0310012,11news0624566


From

Food > Chocolates

Cadbury (吉百利) > TimeOut (100%)


To

Food > Chocolates

Mondelez International > Cadbury TimeOut (100%)



Action: 15pmtr1010402


From

Food > Chocolates

Cadbury (吉百利) > Dairy Milk Chocolates (朱古力) (33%)


Food > Chocolates

Cadbury (吉百利) > TimeOut (34%)


Food > Chocolates

Cadbury (吉百利) > Cadbury Dairy Milk with Oreo (33%)


To

Food > Chocolates

Mondelez International > Cadbury Dairy Milk with Oreo (33%)


Food > Chocolates

Mondelez International > Cadbury TimeOut (34%)


Food > Chocolates

Mondelez International > Cadbury Dairy Milk Chocolates (朱古力) (33%)


--------------------------------

Action: 10mon0507007


From

Media > Print Media

New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (50%)


Food > Chocolates

Cadbury (吉百利) > TimeOut (50%)


To

Media > Print Media

New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (50%)


Food > Chocolates

Mondelez International > Cadbury TimeOut (50%)


----------------------------

Action: 10um0507006


From

Food > Chocolates

Cadbury (吉百利) > TimeOut (50%)


Media > Print Media

Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)


To

Media > Print Media

Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)


Food > Chocolates

Mondelez International > Cadbury TimeOut (50%)


-----------------------------

Action: news011108518


From

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Money Back (易賞錢) (0%)


Food > Chocolates

Cadbury (吉百利) > Zip (100%)


To

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Money Back (易賞錢) (0%)


Food > Chocolates

Cadbury (吉百利) {Acquired} > Zip {Acquired} (100%)


----------------------------

Action: bus061801006,bus061801005


From

Food > Chocolates

Cadbury (吉百利) > Snack Choc (心多多朱古力) (100%)


To

Food > Chocolates

Cadbury (吉百利) {Acquired} > Snack Choc (心多多朱古力) {Acquired} (100%)


------------------------------

Action: week100107012,08eat0912002


From

Food > Chocolates

Cadbury (吉百利) > Old Gold (純黑朱古力系列) (100%)


To

Food > Chocolates

Cadbury (吉百利) {Acquired} > Old Gold (純黑朱古力系列) {Acquired} (100%)


-------------------------------

Action: 16ban0829022


From

Food > Chocolates

Cadbury (吉百利) > LunchBar (100%)


To

Food > Chocolates

Mondelez International > Cadbury LunchBar (100%)


----------------------------

Action: pmtr103007412


From

Beverages > Dessert Drinks

Cadbury (吉百利) > Drinking Chocolate (100%)


To

Beverages > Dessert Drinks

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Cadbury Drinking Chocolate {Acquired} (100%)


-------------------------

Action: 13news10181098


From

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (100%)


Beverages > Carbonated Drinks

Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) - Jolly Shandy > Jolly Shandy (0%)


Food > Chocolates

Cadbury (吉百利) > Double Decker (雙層巴士朱古力) (0%)


To

Retail > Supermarket

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (100%)


Beverages > Carbonated Drinks

Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) - Jolly Shandy > Jolly Shandy (0%)


Food > Chocolates

Mondelez International > Cadbury Double Decker (雙層巴士朱古力) (0%)


-----------------------------

Action: 10tvc-c0326013,10tvc-c0326011


From

Food > Chocolates

Cadbury (吉百利) > Creme Egg (100%)


To

Food > Chocolates

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Cadbury Creme Egg {Acquired} (100%)


---------------------------

Action: 14ban0317813


From

Food > Chocolates

Cadbury (吉百利) > Chocolates (朱古力) (100%)


To

Food > Chocolates

Mondelez International > Cadbury Dairy Milk with Oreo (100%)


--------------------------

Action: 12news0129623,12news0128202


From

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (100%)


Food > Chocolates

Cadbury (吉百利) > Zip (0%)


Food > Chocolates

Cadbury (吉百利) > Choclairs (拖肥朱古力) (0%)


To

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (100%)


Food > Chocolates

Cadbury (吉百利) {Acquired} > Choclairs (拖肥朱古力) {Acquired} (0%)


Food > Chocolates

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Cadbury Zip {Acquired} (0%)


---------------------------

Action: 12news0127209


From

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (100%)


Food > Chocolates

Cadbury (吉百利) > Zip (0%)


Food > Cereal

PepsiCo - Quaker (桂格) > Instant Oats Drink (即沖燕麥飲品) (0%)


Food > Chocolates

Cadbury (吉百利) > Choclairs (拖肥朱古力) (0%)


To

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (100%)


Food > Cereal

PepsiCo - Quaker (桂格) > Instant Oats Drink (即沖燕麥飲品) (0%)


Food > Chocolates

Cadbury (吉百利) {Acquired} > Choclairs (拖肥朱古力) {Acquired} (0%)


Food > Chocolates

Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Cadbury Zip {Acquired} (0%)


-------------------------

Action: news082904612


From

Media > Print Media

Oriental Press Group (東方報業集團) > Oriental Daily (東方日報) (100%)


Retail > Convenience Stores

Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)


Food > Biscuit & Cookies

Arnott's (雅樂思) > Tartlets (餡餅) (0%)


Food > Biscuit & Cookies

Arnott's (雅樂思) > Tim Tam (朱古力夾心餅) (0%)


Food > Biscuit & Cookies

Cadbury (吉百利) > Centre Fill Cookies (吉百利朱古力夾心曲奇) (0%)


To

Media > Print Media

Oriental Press Group (東方報業集團) > Oriental Daily (東方日報) (100%)


Retail > Convenience Stores

Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)


Food > Biscuit & Cookies

Arnott's (雅樂思) > Tartlets (餡餅) (0%)


Food > Biscuit & Cookies

Arnott's (雅樂思) > Tim Tam (朱古力夾心餅) (0%)


Food > Biscuit & Cookies

Cadbury (吉百利) {Acquired} > Centre Fill Cookies (吉百利朱古力夾心曲奇) {Acquired} (0%)


------------------------------

Action: news032504601


From

Retail > Convenience Stores

Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (100%)


Beverages > Milk & Soya Drinks

大和豆漿 > Soya Drinks (0%)


Food > Biscuit & Cookies

Cadbury (吉百利) > Centre Fill Cookies (吉百利朱古力夾心曲奇) (0%)


To

Retail > Convenience Stores

Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (100%)


Beverages > Milk & Soya Drinks

大和豆漿 > Soya Drinks (0%)


Food > Biscuit & Cookies

Cadbury (吉百利) {Acquired} > Centre Fill Cookies (吉百利朱古力夾心曲奇) {Acquired} (0%)


--------------------------------

Action: milk030906012


From

Food > Chocolates

Cadbury (吉百利) > TimeOut (50%)


Food > Chocolates

Cadbury (吉百利) > Boost (50%)


To

Food > Chocolates

Cadbury (吉百利) {Acquired} > TimeOut {Acquired} (50%)


Food > Chocolates

Cadbury (吉百利) {Acquired} > Boost {Acquired} (50%)