Feb 23, 2021

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hashtag Legend,Hkfoodprint (食玩訓資訊站),Miscellaneous,Hong Kong Economic Times Group (香港經濟日報集團),Wemedia01 (HK) (香港零一媒體 / 香港01),Moto-one.com.hk,Music Live Valley (谷Live),Conde Nast,Hypebeast,Poortravellers (窮遊),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Sing Tao News Corporation (星島新聞集團),Twin Fame,New Media (新傳媒),Running Biji HK (運動筆記HK),Good Malling / GdMalling.com (購物資訊網),Estetica China (艾絲),FlyAsia,Burda Singapore,Xfastest,Supermami.com.hk,Sky Century Technology,Flyday.hk (低成本旅遊情報網),she communications - she.com

Advertiser: Hashtag Legend,Hkfoodprint (食玩訓資訊站),Miscellaneous,Hong Kong Economic Times Group (香港經濟日報集團),Wemedia01 (HK) (香港零一媒體 / 香港01),Moto-one.com.hk,Music Live Valley (谷Live),Conde Nast,Hypebeast,Poortravellers (窮遊),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Sing Tao News Corporation (星島新聞集團),Twin Fame,New Media (新傳媒),Running Biji HK (運動筆記HK),Good Malling / GdMalling.com (購物資訊網),Estetica China (艾絲),FlyAsia,Burda Singapore,Xfastest,Supermami.com.hk,Sky Century Technology,Flyday.hk (低成本旅遊情報網),she communications - she.com


Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Hashtag Legend,Hkfoodprint (食玩訓資訊站),Miscellaneous,Hong Kong Economic Times Group (香港經濟日報集團),Wemedia01 (HK) (香港零一媒體 / 香港01),Moto-one.com.hk,Music Live Valley (谷Live),Conde Nast,Hypebeast,Poortravellers (窮遊),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Sing Tao News Corporation (星島新聞集團),Twin Fame,New Media (新傳媒),Running Biji HK (運動筆記HK),Good Malling / GdMalling.com (購物資訊網),Estetica China (艾絲),FlyAsia,Burda Singapore,Xfastest,Supermami.com.hk,Sky Century Technology,Flyday.hk (低成本旅遊情報網),she communications - she.com have been amended


Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected


Affected Period: 25 March 2020 to 31 May 2020


Affected Media: SOC


Action: 20soc03241853


From

Food > Desserts

Sift Desserts > Desserts (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)


-------------------------------------------------


Action: 20soc03252112,20soc03252110,20soc03252111


From

Fashion, Accessories & Eyewear > Women's Fashion

Antonia > Online Fashion Retailer (100%)


To

Media > Print Media

Hashtag Legend > Magazines (100%)


------------------------------------------------


Action: 20soc03252109


From

Beverages > Milk & Soya Drinks

Nestle Group (雀巢集團) - Nestle (雀巢) > Eagle Brand (鷹嘜煉奶) (100%)


To

Media > Online Media

Hkfoodprint (食玩訓資訊站) > Online Media (100%)


-------------------------------------------------


Action: 20soc03272516


From

Retail > Department Stores

Lane Crawford (連卡佛) > Department Store (100%)


TO

Miscellaneous > KOL

Miscellaneous > KOL (100%)


------------------------------------------------


Action: 20soc04021943


From

Restaurants > Coffee & Tea Shop

Pacific Coffee > Coffee Shop (100%)


To

Media > Recruitment

Hong Kong Economic Times Group (香港經濟日報集團) > CareerTimes.com.hk - CTgoodjobs.hk (100%)


--------------------------------------------------


Action: 20soc04032718


From

Restaurants > Other

Paul Lafayet > Dessert House (甜品店) (100%)


To

Media > Online Media

Wemedia01 (HK) (香港零一媒體 / 香港01) > hk01.com (100%)


---------------------------------------------------


Action: 20soc04162494


From

Automobile & Petroleum > Retail & Distributors

GPX Racing > Retail & Distributors (100%)


To

Media > Online Media

Moto-one.com.hk > Websites (100%)


-------------------------------------------------


Action: 20soc04162495


From

Wine, Beer, Whisky & Liquor > Cognac

Pernod Ricard - Martell (馬爹利) > Martell (馬爹利) (100%)


To

Media > Online Media

Music Live Valley (谷Live) > Online Media (100%)


--------------------------------------------------


Action: 20soc04232342,20soc04282133


From

Non-profit Organization > Charity & Fund Raising Organizations

Orbis (奧比斯) > Charity & Fund Raising Organization (100%)


To

Media > Online Media

Wemedia01 (HK) (香港零一媒體 / 香港01) > hk01.com (100%)


-------------------------------------------------


Action: 20soc04282134,20soc05042604


From

Entertainment > Video Rental & Sales

Dr-Max > VCD & DVD (100%)


To

Media > Print Media

Hong Kong Economic Times Group (香港經濟日報集團) > topick.hket.com (Topick新聞) (100%)


---------------------------------------------------


Action: 20soc04282132,20soc04271375,20soc05023951,20soc05023952


From

Cosmetics & Skincare > Perfume & Fragrance

Frederic Malle > Dries Van Noten (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)


----------------------------------------------------


Action: 20soc04032720


From

Entertainment > Music Records & Retailers

CD Warehouse (音樂坊) >  Music Records Retailer (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


-----------------------------------------------------


Action: 20soc04061726


From

Fashion, Accessories & Eyewear > Women's Fashion

GU > Women's Fashion (100%)


To

Media > Print Media

Hypebeast > Magazine (100%)


--------------------------------------------------


Action: 20soc04092781


From

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories

LVMH Group - Celine > Shoes (50%)


Fashion, Accessories & Eyewear > Shoes & Shoes Accessories

Salvatore Ferragamo > Shoes (50%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


------------------------------------------


Action: 20soc04102889


From

Electrical Appliances > Hair Drying / Styling Equipment

ghd > Hair Drying / Styling Equipment (100%)


To

Media > Print Media

Hashtag Legend > Magazines (100%)


------------------------------------------


Action: 20soc04102890


From

Restaurants > Food Delivery & Catering Services

Deliveroo (戶戶送) > Catering Services (100%)


To

Media > Online Media

Hkfoodprint (食玩訓資訊站) > Online Media (100%)


--------------------------------------------


Action: 20soc04130984


From

Jewellery, Watches & Luxury Products > Jewellery

Kering (開雲) - Qeelin > Jewellery (100%)


To

Media > Print Media

Hashtag Legend > Magazines (100%)


--------------------------------------------


Action: 20soc04152209


From

Food > Biscuit & Cookies

Mondelez International > Oreo (奧利奧) (33%)


Food > Ice-Cream

Nestle Group (雀巢集團) - Nestle (雀巢) >Oreo Ice-Cream (奧利奧脆皮雪糕批) (33%)


Food > Ice-Cream

Nestle Group (雀巢集團) - Nestle (雀巢) > Oreo Ice-Cream (奧利奧雪糕杯) (34%)


To

Media > Online Media

Poortravellers (窮遊) > Websites (100%)


----------------------------------------------


Action: 20soc04172559,20soc04292559


From

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories

LVMH Group - Christian Dior > Shoes (鞋) (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Magazine (100%)


--------------------------------------------


Action: 20soc04172557


From

Automobile & Petroleum > Sedans & Sports Cars

Daimler AG (戴姆勒) - Mercedes-Benz (平治) > AMG (100%)


To

Media > Print Media

Hashtag Legend > Magazines (100%)


------------------------------------------


Action: 20soc04172558


From

Jewellery, Watches & Luxury Products > Watch & Clock

Audemars Piguet (愛彼) > Watches (100%)


To

Media > Print Media

Sing Tao News Corporation (星島新聞集團) > Spiral (游絲雜誌) (100%)


----------------------------------------------


Action: 20soc04182156


From

Wine, Beer, Whisky & Liquor > Cognac

LVMH Group - Moet Hennessy Asia Pacific (酩悅軒尼詩) > Hennessy Cognac (軒尼詩) (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


---------------------------------------------------


Action: 20soc04191267


From

Cosmetics & Skincare > Facial & Eye Care Products

Drunk Elephant > Facial & Eye Care Products (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


----------------------------------------------


Action: 20soc04201558


From

Bridal > Bridal Wear & Photography

KanaLili > Bridal Wear & Photography (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


-------------------------------------------


Action: 20soc04222060


From

Jewellery, Watches & Luxury Products > Jewellery

Tiffany & Co. (蒂芙尼) > Jewellery (100%)


To

Media > Print Media

Twin Fame > Zip Magazine (100%)


------------------------------------------


Action: 20soc04232345


From

Cosmetics & Skincare > Facial & Eye Care Products

Beiersdorf / BDF - La Prairie > Facial & Eye Care Products (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Magazine (100%)


---------------------------------------------


Action: 20soc04232343


From

Beauty, Slimming & Fitness > Fitness Centres

Mei Yin Muay Thai (美言拳擊) > Fitness Centre (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


---------------------------------------------


Action: 20soc04242585


From

Jewellery, Watches & Luxury Products > Jewellery

Pandora > Jewellery (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Cosmopolitan (100%)


----------------------------------------------


Action: 20soc04251980,20soc05016307,20soc05292502


From

Education & Training > Playgroup & Interest Group

YogaUP > Yoga Classes (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


---------------------------------------------


Action: 20soc04261198


From

Fashion, Accessories & Eyewear > Bags

Moynat > Bags (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


----------------------------------------------


Action: 20soc04271377


From

Cosmetics & Skincare > Facial Moisturizers

L'Oreal (歐萊雅) - Kiehl's > Vital Skin-Strengthening Super Serum (全效再生超級精華) (100%)


To

Media > Print Media

New Media (新傳媒) > iTrial.hk (100%)


------------------------------------------------


Action: 20soc04282135


From

Travel & Tourism Services > Tourism Boards

Lonely Planet > Travel Services (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


----------------------------------------------


Action: 20soc04292560


From

Jewellery, Watches & Luxury Products > Jewellery

Tiffany & Co. (蒂芙尼) > Jewellery (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)


-----------------------------------------------


Action: 20soc05031701


From

Health & Beauty Food > Essence of Chicken

Yusaika (御世家) > Essence of Chicken (滴雞精) (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


---------------------------------------------


Action: 20soc05031699,20soc05031700


From

Cosmetics & Skincare > Retail & Distributors

Vivien Yeo's Beauty Store (楊秀惠美妝店) > Cosmetics & Skincare Retailer (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


--------------------------------------------


Action: 20soc05052472


FRom

Electrical Appliances > Massage Chair & Relaxation Machines

Theragun > Relaxation Machines (100%)


To

Sports > Events

Running Biji HK (運動筆記HK) > Events & Sponsorship (100%)


------------------------------------------------


Action: 20soc05062502


From

Fashion, Accessories & Eyewear > Bags

Tapestry - Kate Spade > Bags (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Cosmopolitan (100%)


---------------------------------------------------


Action: 20soc05072506


From

Retail > Discount Stores

Don Don Donki > Discount Stores (100%)


To

Media > Online Media

Wemedia01 (HK) (香港零一媒體 / 香港01) > hk01.com (100%)


----------------------------------------------------


Action: 20soc05092217


From

Toiletries & Household > Air Freshener

Hannahmama > HOCI (天然抗菌噴霧) (100%)


To

Retail > Online Stores & Group Buying Services

Good Malling / GdMalling.com (購物資訊網) > Good Malling Mobile App (100%)


--------------------------------------------------


Action: 20soc05092212,20soc05122206,20soc05272004,20soc05301878


From

Business Services > Advertising, PR & Marketing

Hong Kong Institute of Marketing / HKIM (香港市務學會) > Professional Guilds (100%)


To

Media > Online Media

Wemedia01 (HK) (香港零一媒體 / 香港01) > hk01.com (100%)


---------------------------------------------------


Action: 20soc05101312


From

Toiletries & Household > Hair Treatment Products

Shiseido Group - Shiseido Professional > Professional Hair Treatment Products (100%)


To

Media > Print Media

Estetica China (艾絲) > Magazine (100%)


-----------------------------------------------------


Action: 20soc05132298


From

Jewellery, Watches & Luxury Products > Jewellery

Graff > ewellery (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Cosmopolitan (100%)


-------------------------------------------------------


Action: 20soc05132305,20soc05192026,20soc05192023,20soc05202500,20soc05212615,20soc05272006,20soc05272009


From

Insurance > Travel Insurance

American Express (美國運通) > Travel Insurance (旅遊保) (100%)


To

Media > Travel Guide

FlyAsia > Travel Guide (100%)


------------------------------------------------------


Action: 20soc05132299,20soc05132303,20soc05132304


From

Retail > Department Stores

Lifestyle International Holdings (利福國際集團) > Sogo (崇光百貨) (100%)


To

Media > Online Media

Wemedia01 (HK) (香港零一媒體 / 香港01) > hk01.com (100%)


------------------------------------------------


Action: 20soc05142284


From

Banking & Investment Services > Credit Card & Charge Card

DBS Bank (星展銀行) > Credit Cards (信用卡) (100%)


To

Media > Travel Guide

FlyAsia > Travel Guide (100%)


----------------------------------------------


Action: 20soc05142283


From

Jewellery, Watches & Luxury Products > Jewellery

Graff > ewellery (100%)


To

Media > Print Media

Burda Singapore > Prestige (100%)


------------------------------------------


Action: 220soc05152666


From

Pharmaceuticals & Healthcare > Sleeping Pills

Santecare (尚護健) > Aroma Sleeping Patch (速效香薰安睡貼) (100%)


TO

Media > Print Media

Hong Kong Economic Times Group (香港經濟日報集團) > topick.hket.com (Topick新聞) (100%)


--------------------------------------------


Action: 20soc05162236,20soc05192025,20soc05232092,20soc05272008,20soc05301881


From

Banking & Investment Services > Credit Card & Charge Card

PrimeCredit (安信信貸) > WeWa UnionPay Card (100%)


To

Media > Travel Guide

FlyAsia > Travel Guide (100%)


-----------------------------------------------


Action: 20soc05171146,20soc05171147,20soc051711488


From

Entertainment > Video Rental & Sales

Walt Disney (華特迪士尼) > Pixar Bundled Gifts & Collectibles (50%)


Games & Hobbies > Gifts & Collectibles

Walt Disney (華特迪士尼) > Pixar DVD & VCD (50%)


To

Media > Online Media

Wemedia01 (HK) (香港零一媒體 / 香港01) > Object a (一物) (100%)


--------------------------------------------------


Action: 20soc05192024


From

Computers & Internet Services > Notebooks

Micro-Star International / MSI (微星) > Notebooks (100%)


To

Computers & Internet Services > Parts & Accessories

Xfastest > Computers Parts & Accessories (100%)


-------------------------------------------------


Action: 20soc05241108


From

Hotels, Resorts & Serviced Apartments > Hong Kong Hotels & Resorts

InterContinental Hotels Group/ IHG - Holiday Inn (假日酒店) > Holiday Inn Golden Mile Hong Kong (香港金域假日酒店) (100%)


To

Media > Online Media

Supermami.com.hk > Websites (100%)


--------------------------------------------------


Action: 20soc05261956


From

Computers & Internet Services > Internet Service Providers (ISP) & IP Networks

NordVPN > Internet Service Providers (ISP) & IP Networks (100%)


To

Media > Travel Guide

FlyAsia > Travel Guide (100%)


----------------------------------------------------


Action: 20soc05261951


From

Beauty, Slimming & Fitness > Beauty & Slimming Salons

Pureplus (原生美學) > Beauty Salon (100%)


To

Media > Print Media

New Media (新傳媒) > Sundaymore.com (100%)


-------------------------------------------------------


Action: 20soc05261955


From

Hotels, Resorts & Serviced Apartments > Hong Kong Hotels & Resorts

Hotel Icon (唯港薈) > Hotel (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


-----------------------------------------------------


Action: 20soc05301882


From

Food > Ice-Cream

Nestle Group (雀巢集團) - Dreyer's > Ice-Cream (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


---------------------------------------------


Action: 20soc05310959


From

Education & Training > Beauty Schools / Institutes

iMakeup Workshop > Beauty School (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


----------------------------------------


Action: 20soc05016306


From

Games & Hobbies > Stationery

E-Star Products (東昇出品) > Stationery (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


----------------------------------------


Action: 20soc05042605


From

Beauty, Slimming & Fitness > Beauty & Slimming Salons

BrowBrow Beauty Place > Beauty Salon (50%)


Beauty, Slimming & Fitness > Hair Salon

AdmiX Hair Styling > Hair Salon (50%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


-----------------------------------------


Action: 20soc05072507


From

Cosmetics & Skincare > Perfume & Fragrance

Estee Lauder Companies - Jo Malone > Perfume (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


-------------------------------------------


Action: 20soc05122207


From

Fashion, Accessories & Eyewear > Women's Fashion

farfetch.com > Online Fashion Retailer (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)


---------------------------------------------


Action: 20soc05152667


From

Fashion, Accessories & Eyewear > Underwear

Regina Miracle International > Her Own Words (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Cosmopolitan (100%)


---------------------------------------------


Action: 20soc05171143


From

Hotels, Resorts & Serviced Apartments > Hong Kong Hotels & Resorts

Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產) > The Royal Garden (帝苑酒店) (100%)


To

Media > Travel Guide

Flyday.hk (低成本旅遊情報網) > Travel Information (旅遊情報網) (100%)


--------------------------------------------


Action: 20soc05212611


From

Education & Training > Playgroup & Interest Group

Madera Yoga > Yoga Classes (100%)


To

Media > Online Media

she communications - she.com > Internet Content Provider / ICP (100%)


------------------------------------------------


Action: 20soc05281927


From

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (100%)


To

Media > Print Media

New Media (新傳媒) > Weekend Weekly (新假期周刊) (100%)


----------------------------------------------------


Action: 20soc05292500,20soc05292499,20soc05292501


From

Jewellery, Watches & Luxury Products > Watch & Clock

Audemars Piguet (愛彼) > Watches (100%)


To

Media > Online Media

she communications - she.com > Internet Content Provider / ICP (100%)