Feb 24, 2021

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Strategist (港股策略王),Sky Century Technology,Miscellaneous,Lifestyo / Life Styo,Wood Stone International (木石文化股份),Conde Nast,Manifesto Media,New Media (新傳媒),PressLogic,Play Eat Easy (玩食易),Hashtag Legend,Analog Dept. Records,Openground,Flyday.hk (低成本旅遊情報網)

Advertiser: Strategist (港股策略王),Sky Century Technology,Miscellaneous,Lifestyo / Life Styo,Wood Stone International (木石文化股份),Conde Nast,Manifesto Media,New Media (新傳媒),PressLogic,Play Eat Easy (玩食易),Hashtag Legend ,Analog Dept. Records,Openground,Flyday.hk (低成本旅遊情報網)


Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Strategist (港股策略王),Sky Century Technology,Miscellaneous,Lifestyo / Life Styo,Wood Stone International (木石文化股份),Conde Nast,Manifesto Media,New Media (新傳媒),PressLogic,Play Eat Easy (玩食易),Hashtag Legend, Analog Dept. Records,Openground,Flyday.hk (低成本旅遊情報網)   have been amended


Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected


Affected Period: 02 November 2020 to 29 November 2020


Affected Media: SOC



Action: 20soc11243093


From

Banking & Investment Services > Securities Brokerages & Investment Services

Guotai Junan International Holdings (國泰君安) >

Investment Services (100%)


To

Media > Print Media

Strategist (港股策略王) > Mobile App (100%)


----------------------------

Action: 20soc11243094,20soc11253217,20soc11253216,20soc11264540


From

Travel & Tourism Services > Museums & Theme Parks

Walt Disney (華特迪士尼) > Hong Kong Disneyland (香港迪士尼樂園)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)



From

Food > Bakery & Cake

Butter Cake Shop > Online Bakery (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)  



From

Retail > Shopping Mall

Wharf Holdings (九龍倉) > Harbour City (海港城) (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)   



From

Jewellery, Watches & Luxury Products > Arts & Crafts and Antiques

Art & Antique International Fair (國際藝展) > Fine Art Asia (典亞藝博) (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)    

 

--------------------------


Action: 20soc11253211,20soc11264531,20soc11273790,20soc11022587,20soc11081469,20soc11183076,20soc11243089,20soc11264537,20soc11203427


From

Retail > Speciality Shops

Joyful Night > Speciality Shop (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)



From

Retail > Online Stores & Group Buying Services

P Select Seoul (韓國生活百貨) > Online Store (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)



From

Media > Online Media

M17 Entertainment - 17 Media (H.K.) > 17 Live Video Streaming Mobile App (17直播應用程式) (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)



From

Beauty, Slimming & Fitness > Beauty & Slimming Salons

The Practice Studio > Yoga Centre (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)  



From

Toiletries & Household > Essential Oil

Light Makers > Candles (香薰蠟燭) (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%) 



From

Fashion, Accessories & Eyewear > Bags

Valentino > RED Valentino Bags (20%)


Fashion, Accessories & Eyewear > Bags

Valentino > RED Valentino Fashion Accessories (20%)


Fashion, Accessories & Eyewear > Shoes & Shoes Accessories

Valentino > RED Valentino Fashion Store (20%)


Fashion, Accessories & Eyewear > Women's Fashion

Valentino > RED Valentino Shoes (20%)


Fashion, Accessories & Eyewear > Women's Fashion

Valentino > RED Valentino Women's Fashion (20%)

   

To

Miscellaneous > KOL

Miscellaneous > KOL (100%)  



From

Fashion, Accessories & Eyewear > Women's Fashion

Vestiaire Collective > Online Fashion Retalier (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)  



From

Fashion, Accessories & Eyewear > Women's Fashion

Vivienne Westwood > Women's Fashion (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)    



From

Entertainment > Music Records & Retailers

Analog Dept. Records > Music Records & Retailers (50%)


Restaurants > Party Venue

Openground > Party Venue (50%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)    


--------------------------

Action: 20soc11264541


From

Fashion, Accessories & Eyewear > Women's Fashion

Methodology > Women's Fashion (100%)


To

Media > Online Media

Lifestyo / Life Styo > Websites (100%)


-------------------------

Action: 20soc11291546


From

Jewellery, Watches & Luxury Products > Watch & Clock

Swatch Group (斯沃琪集團) - Blancpain (寶珀) > Watches (100%)


To

Media > Print Media

Wood Stone International (木石文化股份) > time2hk.com / www.woodstone-online.com / Time Square (時間觀念) (100%)


--------------------------

Action: 20soc11033087,20soc11072871,20soc11163109


From

Jewellery, Watches & Luxury Products > Jewellery

LVMH Group - De Beers > Jewellery (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)



From

Games & Hobbies > Books & Comics

Bookazine / Book a Zine > Book Store (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)  



From

Cosmetics & Skincare > Facial Moisturizers

Clarins Group - Clarins > Double Serum (賦活雙精華) (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)  


------------------------

Action:  20soc11132902,20soc11132904,20soc11132903  


From

Jewellery, Watches & Luxury Products > Jewellery

Messika > Jewellery (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)  


--------------------------

Action: 20soc11022588


From

Jewellery, Watches & Luxury Products > Jewellery

LVMH Group - De Beers > Jewellery (100%)


To

Media > Print Media

Manifesto Media > Manifesto Magazine (100%)


---------------------------

Action: 20soc11043138,20soc11203425


From

Jewellery, Watches & Luxury Products > Watch & Clock

Audemars Piguet (愛彼) > Watches (100%)


To

Media > Print Media

New Media (新傳媒) > Madame Figaro (100%)



From

Entertainment > Live Performance & Concerts

Renaissance Foundation (文藝復興基金會) > Live Performance & Concerts (搶耳音樂節) (100%)


To

Media > Print Media

New Media (新傳媒) > Madame Figaro (100%)  


--------------------------

Action: 20soc11063388


From

Fashion, Accessories & Eyewear > Women's Fashion

Initial > Women's Fashion (100%)


To

Media > Online Media

PressLogic > GirlStyle (女生日常) (100%)


--------------------------

Action: 20soc11102295,20soc11132900


From

Retail > Discount Stores

Don Don Donki > Discount Stores (100%)


To

Media > Dining Guide

Play Eat Easy (玩食易) > Dining Guide (100%)



From

Camera, Photography & Optical Instruments > Instant & Disposable Camera

Fujifilm (富士) > Instant Camera (即影即有相機) (100%)


To

Media > Dining Guide

Play Eat Easy (玩食易) > Dining Guide (100%)  


-----------------------------

Action: 20soc11183075


From

Fashion, Accessories & Eyewear > Women's Fashion

Richemont - Shanghai Tang (上海灘) > Fashion Store (專門店) (100%)


To

Media > Print Media

Hashtag Legend > Magazines (100%)


--------------------------

Action:  20soc11264530


From

Travel & Tourism Services > Airline

Air Canada (加拿大航空) > Airline (100%)


To

Media > Travel Guide

Flyday.hk (低成本旅遊情報網) > Travel Information (旅遊情報網) (100%)