Feb 24, 2021

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for FlyAsia,Miscellaneous,Hong Kong Economic Times Group (香港經濟日報集團),American Express (美國運通),Sky Century Technology,Moto-one.com.hk,Conde Nast,Parenting Headline (親子頭條),Television Broadcasts / TVB (電視廣播),Wemedia01 (HK) (香港零一媒體 / 香港01),Good Malling / GdMalling.com (購物資訊網),Hashtag Legend,Burda Singapore,New Media (新傳媒),Style-tips.com,Image Factory,PressLogic,UNwire.hk,AM730 Media,Get Ready / GetReadyHK.com,Timable,Running Biji HK (運動筆記HK),Post76 (影音玩樂網),Car1.hk (香港第一車網),Lifestyo / Life Styo,Tencent (騰訊),Next Media (壹傳媒),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,A Day Media,Flyday.hk (低成本旅遊情報網),Lifestyle Asia

Advertiser: FlyAsia,Miscellaneous,Hong Kong Economic Times Group (香港經濟日報集團),American Express (美國運通),Sky Century Technology,Moto-one.com.hk,Conde Nast,Parenting Headline (親子頭條),Television Broadcasts / TVB (電視廣播),Wemedia01 (HK) (香港零一媒體 / 香港01),Good Malling / GdMalling.com (購物資訊網),Hashtag Legend,Burda Singapore,New Media (新傳媒),Style-tips.com,Image Factory,PressLogic,UNwire.hk,AM730 Media,Get Ready / GetReadyHK.com,Timable,Running Biji HK (運動筆記HK),Post76 (影音玩樂網),Car1.hk (香港第一車網),Lifestyo / Life Styo,Tencent (騰訊),Next Media (壹傳媒),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,A Day Media,Flyday.hk (低成本旅遊情報網),Lifestyle Asia


Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of FlyAsia,Miscellaneous,Hong Kong Economic Times Group (香港經濟日報集團),American Express (美國運通),Sky Century Technology,Moto-one.com.hk,Conde Nast,Parenting Headline (親子頭條),Television Broadcasts / TVB (電視廣播),Wemedia01 (HK) (香港零一媒體 / 香港01),Good Malling / GdMalling.com (購物資訊網),Hashtag Legend,Burda Singapore,New Media (新傳媒),Style-tips.com,Image Factory,PressLogic,UNwire.hk,AM730 Media,Get Ready / GetReadyHK.com,Timable,Running Biji HK (運動筆記HK),Post76 (影音玩樂網),Car1.hk (香港第一車網),Lifestyo / Life Styo,Tencent (騰訊),Next Media (壹傳媒),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,A Day Media,Flyday.hk (低成本旅遊情報網),Lifestyle Asia have been amended


Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected


Affected Period: 01 June 2020 to 31 July 2020


Affected Media: SOC



Action: 20soc06032530


From

Banking & Investment Services > Consumer Banking & Integrated Accounts

Monzo Bank > Consumer Banking (100%)


To

Media > Travel Guide

FlyAsia > Travel Guide (100%)


----------------------------------------


Action:20soc06032526


From

Sports > Events

Sports Event Planner > Antivirus Sport (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


---------------------------------------


Action:20soc06032527


From

Toiletries & Household > Detergent & Cleaning Products

Euca > Detergent & Cleaning Products (100%)


To

Media > Print Media

Hong Kong Economic Times Group (香港經濟日報集團) >  HKET.com (香港經濟日報網上新聞庫) (100%)


----------------------------------------


Action:20soc06053003,20soc06102838,20soc06202307,20soc06232797,20soc07042242,20soc07042241


From

Insurance > Travel Insurance

American Express (美國運通) > Travel Insurance (旅遊保) (100%)


To

Media > Travel Guide

FlyAsia > Travel Guide (100%)


----------------------------------------


Action:20soc06052999


From

Fashion, Accessories & Eyewear > Bags

MiHK > Bags (100%)


To

Media > Print Media

Hong Kong Economic Times Group (香港經濟日報集團) >  HKET.com (香港經濟日報網上新聞庫) (100%)


----------------------------------------


Action:20soc06053002


From

Retail > Shopping Mall

Wharf Holdings (九龍倉) > Plaza Hollywood (荷里活廣場) (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


-----------------------------------------


Action:20soc06062377


From

Cosmetics & Skincare > Cosmetics (Range Products)

Amorepacific Corporation - Innisfree > Cosmetics (化妝品) (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


------------------------------------------


Action:20soc06071170,20soc06122745,20soc07102967


From

Banking & Investment Services > Credit Card & Charge Card

PrimeCredit (安信信貸) > WeWa UnionPay Card (100%)


To

Media > Travel Guide

FlyAsia > Travel Guide (100%)


------------------------------------------


Action:20soc06092435


From

Automobile & Petroleum > Retail & Distributors

Lee Lik Motor (利力車行) > Motorcycle Retailer (100%)


To

Media > Online Media

Moto-one.com.hk >  Websites (100%)


------------------------------------------


Action:20soc06092432


From

Jewellery, Watches & Luxury Products > Watch & Clock

Audemars Piguet (愛彼) >  Watches (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)


-------------------------------------------


Action:20soc06092433,20soc06112837


From

Jewellery, Watches & Luxury Products > Watch & Clock

Richemont - Piaget (伯爵) >  Watches (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)


---------------------------------------------


Action:20soc06112835


From

Entertainment > Video Rental & Sales

Dr-Max > VCD & DVD (100%)


To

Media > Print Media

Parenting Headline (親子頭條) > Online Magazines (100%)


--------------------------------------------


Action:20soc06112836


From

Restaurants > Coffee & Tea Shop

Maxim's Caterer (美心集團) - Starbucks (星巴克) > Coffee Shop (100%)


To

Media > Print Media

Hong Kong Economic Times Group (香港經濟日報集團) >  HKET.com (香港經濟日報網上新聞庫) (100%)


-------------------------------------------


Action:20soc06122742


From

Entertainment > Live Performance & Concerts

Asia Music Group (亞洲音樂娛樂) > wow and flutter WEEKEND (本地薑週末) (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


------------------------------------------------


Action:20soc06132151


From

Restaurants > Western Restaurants

Mr. Steak Concept > Mr. Steak Buffet a la Minute (100%)


To

Media > Print Media

Hong Kong Economic Times Group (香港經濟日報集團) > Ulifestyle.com.hk / U Lifestyle / U Blog (100%)


--------------------------------------------------


Action:20soc06132154


From

Food > Retail & Distributors

KiKi食品雜貨 > Food Retailer (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


-----------------------------------------------------


Action:20soc06141397


From

Non-profit Organization > Charity & Fund Raising Organizations

The Community Chest (香港公益金) > Charity & Fund Raising Organization (100%)


To

Media > Television & OTT Video Services

Television Broadcasts / TVB (電視廣播) > Big Big Channel (100%)


--------------------------------------------------------


Action:20soc06132154


From

Travel & Tourism Services > Museums & Theme Parks

Walt Disney (華特迪士尼) > Hong Kong Disneyland (香港迪士尼樂園) (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


--------------------------------------------------------


Action:20soc06173249


From

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories

Shaka > Shoes & Shoes Accessories (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


-----------------------------------------------------------


Action:20soc06183395,20soc06193319,20soc06281227


From

Home & Living > Furniture & Home Accessories

Muji (無印良品) > Furniture & Interior Decoration (100%)


To

Media > Online Media

Wemedia01 (HK) (香港零一媒體 / 香港01) > hk01.com (100%)


----------------------------------------------------------


Action:20soc06232798


From

Home & Living > Furniture & Home Accessories

Muji (無印良品) > Furniture & Interior Decoration (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


----------------------------------------------------------


Action:20soc06243197


From

Restaurants > Coffee & Tea Shop

Pacific Coffee > Coffee Shop (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


-----------------------------------------------------------


Action:20soc06281226


From

Restaurants > Food Delivery & Catering Services

Blendit > Superfood Eats Delivery Service (100%)


To

Retail > Online Stores & Group Buying Services

Good Malling / GdMalling.com (購物資訊網) > Good Malling Mobile App (100%)


----------------------------------------------------------


Action:20soc06011971


From

Jewellery, Watches & Luxury Products > Watch & Clock

Audemars Piguet (愛彼) > Watches (100%)


To

Media > Print Media

Hashtag Legend > Magazines (100%)


------------------------------------------------------------


Action:20soc06011972


From

Electrical Appliances > Portable Audio / Multimedia Players and Headphones

Sennheiser > Headphones (耳機) (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


------------------------------------------------------------


Action:20soc06011973


From

Non-profit Organization > Charity & Fund Raising Organizations

The United Nations (聯合國) - United Nations Children's Fund / UNICEF (聯合國兒童基金會) > Charity & Fund Raising Organization (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


------------------------------------------------------------


Action:20soc06022293


From

Entertainment > Music Records & Retailers

Apple Inc > Apple Music (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


-----------------------------------------------------------


Action:20soc06062375


From

Education & Training > Playgroup & Interest Group

YogaUP > Yoga Classes (50%)


Hotels, Resorts & Serviced Apartments > Hong Kong Food & Beverages / Banquets

HKR International (香港興業國際) > Auberge Discovery Bay Hong Kong Food & Beverages (香港愉景灣酒店食肆) (50%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


-------------------------------------------------------------


Action:20soc06081897


From

Jewellery, Watches & Luxury Products > Jewellery

Graff > Jewellery (100%)


To

Media > Print Media

Burda Singapore > Prestige (100%)


-----------------------------------------------------------


Action:20soc06102837,20soc06102836


From

Jewellery, Watches & Luxury Products > Watch & Clock

LVMH Group - TAG Heuer > Watches (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


---------------------------------------------------------


Action:20soc06112840,20soc06162443,20soc06202305


From

Education & Training > Playgroup & Interest Group

YogaUP > Yoga Classes (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


----------------------------------------------------------


Action:20soc06122743


From

Wine, Beer, Whisky & Liquor > Whisky

Johnnie Walker > Blue Label (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)


---------------------------------------------------------


Action:20soc06173246,20soc06291557,20soc07152570


From

Beauty, Slimming & Fitness > Beauty & Slimming Salons

The Practice Studio > Yoga Centre (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


---------------------------------------------------------


Action:20soc06183397


From

Cosmetics & Skincare > Cleansers & Toners

Shiseido Group - IPSA > Silk Cotton (真絲化妝棉) (100%)


To

Media > Print Media

New Media (新傳媒) > iTrial.hk (100%)


-----------------------------------------------------


Action:20soc06193322


From

Fashion, Accessories & Eyewear > Women's Fashion

Ulla Johnson > Women's Fashion (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


--------------------------------------------------------


Action:20soc06202304


FRom

Jewellery, Watches & Luxury Products > Jewellery

apm Monaco > Jewellery (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


------------------------------------------------------


Action:20soc06211400


From

Food > Raw Meat, Poultry & Seafood

Green Monday - OmniFoods [Right Treat] > Omnipork (33%)


Non-profit Organization > Environmental

Green Monday > Environmental Organization (34%)


Retail > Speciality Shops

Green Common > Speciality Shops (33%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


--------------------------------------------------------


Action:20soc06221845


From

Beauty, Slimming & Fitness > Hair Salon

Nick's Hair / Nickienickhair > Hair Salon (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)


-------------------------------------------------------


Action:20soc06232796


From

Jewellery, Watches & Luxury Products > Jewellery

Tiffany & Co. (蒂芙尼) > Jewellery (100%)


To

Media > Online Media

Style-tips.com > Internet Content Provider (ICP) (100%)


-----------------------------------------------------


Action:20soc06243191


From

Banking & Investment Services > Electronic Payment Services

Octopus Holdings (八達通控股) > Octopus App (八達通App) (33%)


Banking & Investment Services > Electronic Payment Services

Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (34%)


Telecommunication, Mobile Phones & Services > Mobile Phones

Apple Inc > iPhone (33%)


To

Media > Print Media

New Media (新傳媒) > Weekend Weekly (新假期周刊) (100%)


----------------------------------------------------


Action:20soc06291556


From

Jewellery, Watches & Luxury Products > Arts & Crafts and Antiques

Oi! (油街實現) > Art Gallery (100%)


To

Media > Print Media

New Media (新傳媒) > Weekend Weekly (新假期周刊) (100%)


-------------------------------------------------------


Action:20soc06302157


From

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories

LVMH Group - Christian Dior > Shoes (鞋) (100%)


To

Media > Print Media

Image Factory > Milk Magazine / MK magazine (100%)


------------------------------------------------------


Action:20soc06302156


From

Home & Living > Furniture & Home Accessories

Muji (無印良品) > Furniture & Interior Decoration (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


---------------------------------------------------------


Action:20soc07042237


FRom

Hotels, Resorts & Serviced Apartments > Hong Kong Food & Beverages / Banquets

Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產) > Royal Plaza Hotel Food & Beverages (帝京酒店食肆) (100%)


To

Media > Online Media

PressLogic > Online Media (100%)


---------------------------------------------------------


Action:20soc07042238


From

Hotels, Resorts & Serviced Apartments > Hong Kong Hotels & Resorts

Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產) > Royal Park Hotel (帝都酒店) (100%)


To

Media > Online Media

PressLogic > Online Media (100%)


--------------------------------------------------------


Action:20soc07042239


From

Retail > Online Stores & Group Buying Services

Moomoomall > Online Store (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


-------------------------------------------------------


Action:20soc07051310


From

Automobile & Petroleum > Sedans & Sports Cars

Toyota (豐田) > Sedans & Sports Cars (100%)


To

Media > Online Media

UNwire.hk > Internet Content Provider (ICP) & Portal (100%)


--------------------------------------------------------


Action:20soc07092631


From

Beverages > Carbonated Drinks

The Coca-Cola (可口可樂) - Coke (可口可樂) > Coke (可口可樂) (50%)


Beverages > Carbonated Drinks

The Coca-Cola (可口可樂) - Sprite (雪碧) > Sprite (雪碧) (50%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


-----------------------------------------------------------


Action:20soc07102957


From

Cosmetics & Skincare > Hand & Nail Care

RHT > CCO-IG Invisible Gloves / Skin Recovery Essence (皮膚鎖水修護膜) (100%)


To

Media > Print Media

AM730 Media > am730.com.hk (100%)


-------------------------------------------------------------


Action:20soc07112190


From

Home & Living > Furniture & Home Accessories

Francfranc > Furniture & Interior Decoration (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


---------------------------------------------------------------


Action:20soc07121105


From

Retail > Speciality Shops

Kanvas > Speciality Shop (100%)


To

Media > Online Media

Get Ready / GetReadyHK.com > Websites (100%)


-------------------------------------------------------------


Action:20soc07121104,20soc07092629


From

Jewellery, Watches & Luxury Products > Jewellery

LVMH Group - Bulgari > Jewellery (100%)


To

Media > Print Media

New Media (新傳媒) > Madame Figaro (100%)


--------------------------------------------------------


Action:20soc07131780


From

Business Services > Business Opportunity Development

Hong Kong Trade Development Council / TDC (香港貿易發展局) > TDC (100%)


To

Media > Online Media

Timable > Websites (100%)


--------------------------------------------------------


Action:20soc07172734


From

Jewellery, Watches & Luxury Products > Smartwatch & Fitness Tracker

Polar > Android Wear GPS (運動手錶) (100%)


To

Sports > Events

Running Biji HK (運動筆記HK) > Events & Sponsorship (100%)


--------------------------------------------------------


Action20soc07282163


From

Electrical Appliances > Portable Audio / Multimedia Players and Headphones

Hiby > Music Player (100%)


To

Media > Online Media

Post76 (影音玩樂網) > Website (100%)


--------------------------------------------------------


Action:20soc07303085


From

Automobile & Petroleum > Sport Utilities & MPV

Volvo (富豪) > XC60 (50%)


Automobile & Petroleum > Sport Utilities & MPV

Volvo (富豪) > XC90 (50%)


To

Media > Online Media

Car1.hk (香港第一車網) > Automobile Online Services (100%)


-----------------------------------------------------


Action:20soc07303086


From

Automobile & Petroleum > Sedans & Sports Cars

Lamborghini (林寶堅尼) > Aventador (100%)


To

Media > Online Media

Lifestyo / Life Styo > Websites (100%)


-------------------------------------------------


Action:20soc07303083


From

Restaurants > Food Delivery & Catering Services

Deliveroo (戶戶送) > Catering Services (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


-----------------------------------------------


Action:20soc07313294


From

Entertainment > Music Records & Retailers

Tencent (騰訊) > Joox Music Mobile App (100%)


To

Media > Online Media

Sky Century Technology > Mobile App (點知天下應用程式) (100%)


-----------------------------------------------


Action:20soc07012083


From

Cosmetics & Skincare > Facial Products

Body Drench > Facial Products (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


------------------------------------------------


Action:20soc07022249


From

Fashion, Accessories & Eyewear > Women's Fashion

Alice + Olivia > Women's Fashion (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


---------------------------------------------------


Action:20soc07032819


From

Fashion, Accessories & Eyewear > Women's Fashion

Giordano (佐丹奴) > Women's Fashion (50%)


Sports > Sports Wear

Lowe Alpine / Lowealpine HK > Lowe Alpine Silvermark Sports Wear (50%)


To

Media > Online Media

PressLogic > Online Media (100%)


--------------------------------------------------


Action:20soc07032818


From

Food > Soup

Campbell Soup (金寶湯) > Swanson Clear Chicken Broth (史雲生清雞湯) (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


---------------------------------------------------


Action:20soc07072533


From

Fashion, Accessories & Eyewear > Bags

Chanel > Bags (手袋) (100%)


To

Media > Print Media

Next Media (壹傳媒) > Apple Daily (蘋果日報) (100%)


---------------------------------------------------


Action:20soc07072531


From

Cosmetics & Skincare > Facial Products

Wilma Schumann > Facial Products (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


---------------------------------------------------


Action:20soc07082436


From

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories

LVMH Group - Christian Dior > Shoes (鞋) (100%)


To

Media > Print Media

Image Factory > Milk Magazine / MK magazine (100%)


---------------------------------------------------


Action:20soc07092625,20soc07092626,20soc07092627


From

Fashion, Accessories & Eyewear > Bags

LVMH Group - Rimowa > Luggage (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Harper's Bazaar Magazine (時尚芭莎) (100%)


-------------------------------------------------


Action:20soc07092630


From

Jewellery, Watches & Luxury Products > Jewellery

Chow Tai Fook (周大福集團) > Chow Tai Fook Jewellery (周大福珠寶) (100%)


To

Media > Print Media

New Media (新傳媒) > Sundaymore.com (100%)


--------------------------------------------------


Action:20soc07092628


From

Beauty, Slimming & Fitness > Beauty, Slimming & Fitness Equipment

Plabeau > Beauty Equipment (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


----------------------------------------------


Action:20soc07102961


From

Restaurants > Coffee & Tea Shop

McDonald's (麥當勞) > McCafe (100%)


To

Media > Print Media

A Day Media > A Day Magazine (時尚生活雜誌) (100%)


------------------------------------------------


Action:20soc07102960


From

Hotels, Resorts & Serviced Apartments > Hong Kong Hotels & Resorts

National Hotels > Hotels & Resorts (100%)


To

Media > Travel Guide

Flyday.hk (低成本旅遊情報網) > Travel Information (旅遊情報網) (100%)


----------------------------------------------------


Action:20soc07102963


From

Fashion, Accessories & Eyewear > Bags

LVMH Group - Rimowa > Luggage (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)


------------------------------------------------------


Action:20soc07131781,20soc07282161


From

Travel & Tourism Services > Tourism Boards

Lonely Planet > Travel Services (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


------------------------------------------------------


Action:20soc07162485


From

Retail > Shopping Mall

Hongkong Land (香港置地集團 / 置地發展) > Landmark (置地廣場) (100%)


To

Media > Online Media

Lifestyle Asia > Online Media (100%)


---------------------------------------------------------


Action:20soc07162487


From

Retail > Supermarket

Yata (一田百貨) > Supermarket (一田超市) (100%)


To

Media > Online Media

PressLogic > GirlStyle (女生日常) (100%)


--------------------------------------------------------


Action:20soc07282162


From

Cosmetics & Skincare > Facial Moisturizers

Farmlab > Intense Vital Ultra-Filler (祛紋緊膚填充精華) (100%)


To

Media > Print Media

New Media (新傳媒) > iTrial.hk (100%)


--------------------------------------------------------


Action:20soc07303079


From

Retail > Online Stores & Group Buying Services

Pinkicon >  Online Shop (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


----------------------------------------------------------


Action:20soc07303080


From

Restaurants > Western Restaurants

The Black Sheep Group > Western Restaurants (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


------------------------------------------------------


Action:20soc07313288


From

Bridal > Bridal Wear & Photography

Takearax > Bridal Photography (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)