Feb 23, 2021

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Miscellaneous

 Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Miscellaneous


Advertiser: Miscellaneous


Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Miscellaneous have been amended


Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected


Affected Period: 30 January 2020 to 29 March 2020


Affected Media: SOC



Action: 20soc01301330


From

Games & Hobbies > Music Instruments

Tom Lee (通利琴行) > Music Instruments Retailer (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)

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Action: 20soc02021587


From

Media > Print Media

Image Factory > Milkcargo.com (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)

--------------------------------------------------------

Action: 20soc02021585


From

Pharmaceuticals & Healthcare > Dermatology

Neo Derm - Bioderma > Atoderm PP Baume Ultra-Nourishing Balm (維他命PP修護霜)(100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)

---------------------------------------------------------

Action: 20soc02082021,20soc02220966


From

Wine, Beer, Whisky & Liquor > Cognac

LVMH Group - Moet Hennessy Asia Pacific (酩悅軒尼詩) > Hennessy Cognac (軒尼詩)(50%)


Beauty, Slimming & Fitness > Beauty & Slimming Salons

SunFlower Beauty Centre (向日葵美容中心 / 向日葵纖體美容) > Beauty Salon (50%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)

----------------------------------------------------------

Action: 20soc02161297


From

Wine, Beer, Whisky & Liquor > Cognac

LVMH Group - Moet Hennessy Asia Pacific (酩悅軒尼詩) > Hennessy Cognac (軒尼詩) (34%)


Beauty, Slimming & Fitness > Beauty & Slimming Salons

SunFlower Beauty Centre (向日葵美容中心 / 向日葵纖體美容) > Beauty Salon (33%)


Education & Training > Tertiary & Executive Education

The Hong Kong Management Association / HKMA (香港管理專業協會) > Tertiary & Executive Education (33%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)

------------------------------------------------------------

Action: 20soc02191877


From

Education & Training > English Language Training

University Of Oxford (牛津大學) - Oxford University Press (牛津大學出版社) > Oxford Path (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)

------------------------------------------------------------

Action: 20soc02201151


From

Pharmaceuticals & Healthcare > Dermatology

Neo Derm - Bioderma > Atoderm PP Baume Ultra-Nourishing Balm (維他命PP修護霜) (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)

------------------------------------------------------------

Action: 20soc03062459


From

Retail > Shopping Mall

Wharf Holdings (九龍倉) > Harbour City (海港城) (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)

------------------------------------------------------------

Action: 20soc03122782


From

Retail > Shopping Mall

New World Group / New World Development (新世界集團 / 新世界發展) > K11 Art Mall (50%)


Retail > Shopping Mall

Urban Renewal Authority (市區重建局) > K11 Art Mall (50%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)

------------------------------------------------------------

Action: 20soc03291071


From

Fashion, Accessories & Eyewear > Women's Fashion

Mr & Mrs Italy > Fashion Store (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)