Feb 23, 2021

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Image Factory,New Media (新傳媒),Hypebeast,Miscellaneous,Baby Kingdom (親子王國),Conde Nast,SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Flyday.hk (低成本旅遊情報網),Hashtag Legend,Hkfoodprint (食玩訓資訊站),China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲))

Advertiser: Image Factory,New Media (新傳媒),Hypebeast,Miscellaneous,Baby Kingdom (親子王國),Conde Nast,SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Flyday.hk (低成本旅遊情報網),Hashtag Legend,Hkfoodprint (食玩訓資訊站),China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲))


Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Image Factory,New Media (新傳媒),Hypebeast,Miscellaneous,Baby Kingdom (親子王國),Conde Nast,SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Flyday.hk (低成本旅遊情報網),Hashtag Legend,Hkfoodprint (食玩訓資訊站),China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)) have been amended


Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected


Affected Period: 03 January 2020 to 21 June 2020


Affected Media: SOC



Action: 20soc01033392


From

Fashion, Accessories & Eyewear > Women's Fashion

Yoox Group - Yoox.com > Online Fashion Retailer (100%)


To

Media > Print Media

Image Factory > Milk X Magazine (100%)


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Action: 20soc01033391


From

Cosmetics & Skincare > Facial & Eye Care Products

L'Oreal (歐萊雅) - Helena Rubinstein / HR (赫蓮娜) > Facial & Eye Care Products (護膚品) (100%)


To

Media > Print Media

New Media (新傳媒) > Sundaymore.com (100%)


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Action: 20soc01061787


From

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories

John Lobb > Custom-made shoes (100%)


To

Media > Print Media

Hypebeast > Magazine (100%)


--------------------------------------------------------


Action: 20soc01092536


From

Toiletries & Household > Hair Treatment Products

L'Oreal (歐萊雅) - Kerastase (卡詩) > Elixir Ultime Hair Treatment Products (極緻全效修護精華) (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


-----------------------------------------------------------


Action: 20soc01102857


From

Fashion, Accessories & Eyewear > Eyewear

Owndays > Eyeglasses (100%)


To

Media > Print Media

Hypebeast > Magazine (100%)


-------------------------------------------------------------


Action: 20soc01121720


From

Restaurants > Western Restaurants

The Porterhouse > Western Restaurant (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


--------------------------------------------------------------


Action: 20soc01132012


From

Cosmetics & Skincare > Facial Moisturizers

LG Household & Health Care - Su:m37 > Secret Essence (奇蹟活酵肌密精華) (100%)


To

Media > Print Media

New Media (新傳媒) > iTrial.hk (100%)


--------------------------------------------------------------


Action: 20soc01152855


From

Retail > Shopping Mall

Swire Group (太古集團) - Swire Properties (太古地產) > Cityplaza (太古城中心) (50%)


Beverages > Carbonated Drinks

The Coca-Cola (可口可樂) - Coke (可口可樂) > Coke (可口可樂) (50%)


To

Media > Print Media

New Media (新傳媒) > Weekend Weekly (新假期周刊) (100%)


---------------------------------------------------------------


Action: 20soc01152854


From

Jewellery, Watches & Luxury Products > Watch & Clock

Swatch Group (斯沃琪集團) - Longines (浪琴表) > Watches (100%)


To

Media > Online Media

Baby Kingdom (親子王國) > Internet Content Provider (ICP) (100%)


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Action: 20soc01162766


From

Retail > Shopping Mall

Swire Group (太古集團) - Swire Properties (太古地產) > Cityplaza (太古城中心) (100%)


To

Media > Print Media

New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (100%)


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Action: 20soc01172435


From

Cosmetics & Skincare > Cosmetics (Range Products)

Chanel > Cosmetics (化妝品) (100%)


To

Media > Online Media

Hypebeast > POPBEE (100%)


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Action:20soc01172436


From

Cosmetics & Skincare > Perfume & Fragrance

Frederic Malle > Dries Van Noten (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)


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Action: 20soc01190753


From

Fashion, Accessories & Eyewear > Men's Fashion

Richemont - Alfred Dunhill > Men's Fashion (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Harper's Bazaar Magazine (時尚芭莎) (100%)


----------------------------------------------------------------------


Action: 20soc01190752


From

Retail > Shopping Mall

New World Group / New World Development (新世界集團 / 新世界發展) > K11 Art Mall (50%)


Retail > Shopping Mall

Urban Renewal Authority (市區重建局) > K11 Art Mall (50%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


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Action: 20soc01190754


From

Cosmetics & Skincare > Retail & Distributors

Neo Derm - Gratus > Online Cosmetics Retailer (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


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Action: 20soc01203899


From

Travel & Tourism Services > Airline

Airport Authority Hong Kong (香港機場管理局) > Hong Kong International Airport (香港國際機場) (100%)


To

Media > Travel Guide

Flyday.hk (低成本旅遊情報網) > Travel Information (旅遊情報網) (100%)


----------------------------------------------------------------------


Action: 20soc01203900,20soc01212766


From

Retail > Shopping Mall

New World Group / New World Development (新世界集團 / 新世界發展) > K11 Art Mall (50%)


Retail > Shopping Mall

Urban Renewal Authority (市區重建局) > K11 Art Mall (50%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


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Action: 20soc02011923


From

Jewellery, Watches & Luxury Products > Watch & Clock

Rolex (勞力士) > Watches (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Esquire Hong Kong (100%)


-------------------------------------------------------------------------


Action: 20soc02041994


From

Fashion, Accessories & Eyewear > Children Fashion & Accessories

Monsoon > Children Fashion (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


----------------------------------------------------------------------


Action: 20soc02062141


From

Beauty, Slimming & Fitness > Beauty & Slimming Salons

Peizhi Premier Institute (香港佩芝國際紋飾美容學院) > Beauty Salon (34%)


Beauty, Slimming & Fitness > Hair Salon

Salon Boku > Hair Salon (33%)


Fashion, Accessories & Eyewear > Women's Fashion

Joint Space > Online Fashion Retailer (33%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


----------------------------------------------------------------------


Action: 20soc02072280


From

Jewellery, Watches & Luxury Products > Jewellery

LVMH Group - Chaumet > Jewellery (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Harper's Bazaar Magazine (時尚芭莎) (100%)


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Action: 20soc02091263


From

Fashion, Accessories & Eyewear > Women's Fashion

Private Policy > Women's Fashion (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Harper's Bazaar Magazine (時尚芭莎) (100%)


---------------------------------------------------------------------


Action: 20soc02111714


From

Fashion, Accessories & Eyewear > Women's Fashion

Area > Women's Fashion (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Harper's Bazaar Magazine (時尚芭莎) (100%)


-----------------------------------------------------------------------


Action: 20soc02111713,20soc05111642


From

Jewellery, Watches & Luxury Products > Jewellery

Kering (開雲) - Qeelin > Jewellery (100%)


To

Media > Print Media

Hashtag Legend > Magazines (100%)


-----------------------------------------------------------------------


Action: 20soc02111716,20soc02111715,20soc02122159,20soc02122158,20soc02132065


From

Jewellery, Watches & Luxury Products > Jewellery

LVMH Group - Bulgari > Jewellery (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


----------------------------------------------------------------------


Action: 20soc02132067


From

Food > Ice-Cream

Nestle Group (雀巢集團) - Nestle (雀巢) > Drumstick / Drumstick Gold (甜筒) (100%)


To

Media > Online Media

Hkfoodprint (食玩訓資訊站) > Online Media (100%)


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Action: 20soc02261300


From

Fashion, Accessories & Eyewear > Women's Fashion

Heaven Please > Fashion Retailer (50%)


Fashion, Accessories & Eyewear > Men's Fashion

Harrison Wong > Men's Fashion (50%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)


--------------------------------------------------------------------


Action: 20soc02271110


From

Automobile & Petroleum > Sedans & Sports Cars

Ferrari > Sedans & Sports Cars (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Esquire Hong Kong (100%)


-----------------------------------------------------------------


Action: 20soc02271109


From

Cosmetics & Skincare > Cosmetics (Eyes)

Kanebo (佳麗寶) - Kate > Tone Dimensional Palette (同調六色眼彩盤) (100%)


To

Media > Print Media

New Media (新傳媒) > Sundaymore.com (100%)


---------------------------------------------------------------------


Action: 20soc02271107


From

Fashion, Accessories & Eyewear > Women's Fashion

Blindbyjw / Blind By JW > Women's Fashion (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)


----------------------------------------------------------------------


Action: 20soc06210036,20soc06210012


From

Banking & Investment Services > Consumer Banking & Integrated Accounts

BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > Cash Payout Scheme (現金發放計劃) (100%)


To

Banking & Investment Services > Consumer Banking & Integrated Accounts

China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)) > Consumer Banking (100%)


-------------------------------------------------------------------


Action: 20soc02282061


From

Electrical Appliances > Hair Drying / Styling Equipment

A80 Paris HK > Hair Styling Products (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Harper's Bazaar Magazine (時尚芭莎) (100%)


---------------------------------------------------------------------


Action: 20soc03012399


From

Jewellery, Watches & Luxury Products > Watch & Clock

Richemont - A. Lange & Sohne (朗格) > Watches (100%)


To

Media > Print Media

Hashtag Legend > Magazines (100%)


------------------------------------------------------------


Action: 20soc03022237


From

Fashion, Accessories & Eyewear > Women's Fashion

Mercibeaucoup, > Women's Fashion (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Magazine (100%)


-----------------------------------------------------------


Action: 20soc03042441


From

Games & Hobbies > Toys

Lego (樂高) > Toys (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Esquire Hong Kong (100%)


------------------------------------------------------------


Action: 20soc03042440


From

Fashion, Accessories & Eyewear > Women's Fashion

Vivienne Westwood > Women's Fashion (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Harper's Bazaar Magazine (時尚芭莎) (100%)


-------------------------------------------------------------


Action: 20soc03042442


From

Cosmetics & Skincare > Cosmetics (Eyes)

Kanebo (佳麗寶) - Kate > Cosmetics (Eyes) (34%)


Cosmetics & Skincare > Cosmetics (Eyes)

Kanebo (佳麗寶) - Kate > The Lash Former (雙重記憶美睫捲翹膏) (33%)


Cosmetics & Skincare > Cosmetics (Eyes)

Kanebo (佳麗寶) - Kate > Tone Dimensional Palette (同調六色眼彩盤) (33%)


To

Media > Print Media

New Media (新傳媒) > Sundaymore.com (100%)


---------------------------------------------------------------


Action: 20soc03062463,20soc03091623,20soc03102668,20soc03122785,20soc03172003,20soc03182445,20soc03231580,20soc03241855


From

Beauty, Slimming & Fitness > Beauty & Slimming Salons

The Practice Studio > Yoga Centre (100%)


To

Miscellaneous > KOL

Miscellaneous > KOL (100%)


-------------------------------------------------------------


Action: 20soc03102667


From

Fashion, Accessories & Eyewear > Women's Fashion

Elie Saab > Fashion (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Harper's Bazaar Magazine (時尚芭莎) (100%)


---------------------------------------------------------------


Action: 20soc03112830,20soc03161896


From

Automobile & Petroleum > Retail & Distributors

Koenigsegg > Supercar Manufacturer (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Esquire Hong Kong (100%)


-----------------------------------------------------------


Action: 20soc03172005


From

Automobile & Petroleum > Sedans & Sports Cars

Bentley (賓利) > Sedans & Sports Cars (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Esquire Hong Kong (100%)


------------------------------------------------------------


Action: 20soc03202632


From

Games & Hobbies > Video Game Players

Sony Corporation (索尼) > PlayStation Games (100%)


To

Media > Print Media

SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Esquire Hong Kong (100%)


---------------------------------------------------------------


Action: 20soc03231581


From

Cosmetics & Skincare > Facial Moisturizers

La Biosthetique (芭奧迪) > Hyrdo-Actif La Capsule Hydratante (激活水凝膠囊精華) (100%)


To

Media > Print Media

New Media (新傳媒) > iTrial.hk (100%)


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Action: 20soc03241853


From

Food > Desserts

Sift Desserts > Desserts (100%)


To

Media > Print Media

Conde Nast > Vogue Hong Kong (100%)