Advertiser: Freedom Dragon Corporation,Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired},Vitasoy International Holdings (維他奶集團) - Vita (維他),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Samsung (三星),Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視)
Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Freedom Dragon Corporation,Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired},Vitasoy International Holdings (維他奶集團) - Vita (維他),Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Samsung (三星),Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 28 August 2020 to 10 February 2021
Affected Media: SOC
Action: 20soc12132059
From
Business Services > Advertising, PR & Marketing
Vida Management > Advertising, PR & Marketing (100%)
To
Business Services > Advertising, PR & Marketing
Freedom Dragon Corporation > Vida Mobile App (100%)
---------------------------------------------
Action: 20soc08283006,20soc08283005
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (34%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (33%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [UHT Milk] (維他朱古力牛奶飲品) (50%)
Retail > Convenience Stores
Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (0%)
----------------------------------------------
Action: 20soc08283011,20soc08292494
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (50%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)
------------------------------------------------
Action: 20soc08283008,20soc08283004
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Low Sugar Chocolate Milk [UHT Milk] (維他低糖朱古力牛奶飲品) (50%)
Retail > Convenience Stores
Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (0%)
--------------------------------------------------
Action:20soc08282998
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)
--------------------------------------------------
Action: 20soc08283007
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)
---------------------------------------------------
Action: 20soc08283001,20soc08282999,20soc08282997,20soc09012816
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)
------------------------------------------------------
Action: 20soc08283003,20soc08292492
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Low Sugar Chocolate Milk [UHT Milk] (維他低糖朱古力牛奶飲品) (50%)
Retail > Convenience Stores
Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (0%)
----------------------------------------------------------
Action: 20soc08283000,20soc08283009
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)
---------------------------------------------------------
Action: 20soc08283002
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Skimmed Milk Beverage [Fresh Milk] (維他高鈣脫脂牛奶飲品) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)
---------------------------------------------------------
Action: 20soc08301397
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (20%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (20%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (20%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [Fresh Milk] (維他朱古力牛奶飲品) (20%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [UHT Milk] (維他朱古力牛奶飲品) (20%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [UHT Milk] (維他朱古力牛奶飲品) (50%)
Retail > Convenience Stores
Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (0%)
--------------------------------------------------------------
Action: 20soc09023527
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [UHT Milk] (維他朱古力牛奶飲品) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
--------------------------------------------------------------
Action: 20soc09023526,20soc09043330,20soc09043335,20soc09052593,20soc09052596,20soc09061719,20soc09061717
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Low Sugar Chocolate Milk [UHT Milk] (維他低糖朱古力牛奶飲品) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
------------------------------------------------------------------
Action: 20soc09023525,20soc09033109,20soc09043331,20soc09043333,20soc09072100
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
-------------------------------------------------------------------
Action: 20soc09043332
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
--------------------------------------------------------------------
Action: 20soc09043334,20soc09052595
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Low Sugar Chocolate Milk [UHT Milk] (維他低糖朱古力牛奶飲品) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Retail > Convenience Stores
Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (0%)
-------------------------------------------------------------------
Action: 20soc09043336,20soc09061716
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (50%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
-----------------------------------------------------------------------
Action: 20soc09052592
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (100%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Skimmed Milk Beverage [Fresh Milk] (維他高鈣脫脂牛奶飲品) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Vitamin Milk Beverage (維他命牛奶飲品) ['Family Milk' Milk Beverage (維他家庭奶牛奶飲品)] (50%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
--------------------------------------------------------------------
Action: 20soc09072101
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (33%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Fresh Milk Products (維他牛奶飲品) (34%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [Fresh Milk] (維他高鈣低脂牛奶飲品) (33%)
To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Chocolate Milk Beverage [UHT Milk] (維他朱古力牛奶飲品) (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vita (維他) > Hi-Calcium Low Fat Milk Drink [UHT Milk] (維他高鈣低脂牛奶) (50%)
Retail > Convenience Stores
Convenience Retail Asia (利亞零售) - OK Convenience Store / Circle K (OK便利店) {Acquired} > Convenience Store {Acquired} (0%)
-------------------------------------------------------------
Action: 21soc02100913
From
Electrical Appliances > Portable Audio / Multimedia Players and Headphones
Samsung (三星) > Earphones (耳機) (50%)
Telecommunication, Mobile Phones & Services > Mobile Phones
Samsung (三星) > Galaxy Note 20 Mobile Phone Series (系列) (50%)
To
Telecommunication, Mobile Phones & Services > Mobile Phones
Samsung (三星) > Mobile Phones (50%)
Retail > Online Stores & Group Buying Services
Hong Kong Television Network / HKTV (香港電視網絡 / 香港電視) > HKTV Mall (50%)
