Apr 16, 2021

Advertiser / Brand Updated for Viatris (暉致),Viatris (暉致) - Lipitor (膽固清),Viatris (暉致) - Norvasc (健壓樂),Viatris (暉致) - Celebrex (痛博士), Viatris (暉致) - Lyrica (利痛抑),Viatris (暉致) - Viagra (威而鋼 / 偉哥)

Advertiser: Viatris (暉致),Viatris (暉致) - Lipitor (膽固清),Viatris (暉致) - Norvasc (健壓樂),Viatris (暉致) - Celebrex (痛博士),Viatris (暉致) - Lyrica (利痛抑),Viatris (暉致) - Viagra (威而鋼 / 偉哥)


Amendment: Advertiser / Brand of Viatris (暉致),Viatris (暉致) - Lipitor (膽固清),Viatris (暉致) - Norvasc (健壓樂),Viatris (暉致) - Celebrex (痛博士),Viatris (暉致) - Lyrica (利痛抑),Viatris (暉致) - Viagra (威而鋼 / 偉哥) have been amended


Result: Adspend of Advertiser / Brand would be affected


Affected Period: 30 November 2020 to 14 April 2021


Affected Media: RADIO,PRINT,BANNER



Action: 20rad-c1204010,20rad-c1204009,20rad-c1203013


From

Pharmaceuticals & Healthcare > Pharmaceutical Products

Pfizer (美國輝瑞) > Pfizer Upjohn (輝瑞普強) (100%)  


To

Pharmaceuticals & Healthcare > Pharmaceutical Products

Viatris (暉致) > Pharmaceutical Products (100%)


------------------------

Action: 20news11301089


From

Pharmaceuticals & Healthcare > Pharmaceutical Products

Pfizer (美國輝瑞) > Pfizer Upjohn (輝瑞普強) (100%)


To

Pharmaceuticals & Healthcare > Pharmaceutical Products

Viatris (暉致) > Pharmaceutical Products (100%)


-----------------------

Action: 20ban1210912,20mob1205334,20bann1206475,20mob1206405,20mob1204414


From

Pharmaceuticals & Healthcare > Heart & Internal Circulation  

Pfizer (美國輝瑞) - Lipitor (膽固清) > Lipitor (膽固清) (50%)


Pharmaceuticals & Healthcare > Heart & Internal Circulation  

Pfizer (美國輝瑞) -  Norvasc (健壓樂) > Norvasc (健壓樂) (50%)

  

To

Pharmaceuticals & Healthcare > Heart & Internal Circulation

Viatris (暉致) - Lipitor (膽固清) > Lipitor (膽固清) (50%)


Pharmaceuticals & Healthcare > Heart & Internal Circulation

Viatris (暉致) - Norvasc (健壓樂) > Norvasc (健壓樂) (50%)


------------------------

Action: 21ban0329918,21ban0330115,21ban0330102,21mob0330032


From

Pharmaceuticals & Healthcare > Pain Kille  

Pfizer (美國輝瑞) - Celebrex (痛博士) > Celebrex (痛博士) (100%)


To

Pharmaceuticals & Healthcare > Pain Killer

Viatris (暉致) - Celebrex (痛博士) > Celebrex (痛博士) (100%)


----------------------

Action: 20fear1125301


From

Pharmaceuticals & Healthcare > Male Products  

Pfizer (美國輝瑞) -   Viagra (威而鋼 / 偉哥) > Viagra (威而鋼 / 偉哥) (100%)


To

Pharmaceuticals & Healthcare > Male Products

Viatris (暉致) - Viagra (威而鋼 / 偉哥) > Viagra (威而鋼 / 偉哥) (100%)


------------------------

Action: 20bus1125101


From

Pharmaceuticals & Healthcare > Pain Killer

Pfizer (美國輝瑞) - Celebrex (痛博士) > Celebrex (痛博士) (50%)


Pharmaceuticals & Healthcare > Pain Killer

Pfizer (美國輝瑞) - Lyrica (利痛抑) > Pain Killer (50%)


To

Pharmaceuticals & Healthcare > Pain Killer

Viatris (暉致) - Celebrex (痛博士) > Celebrex (痛博士) (50%)


Pharmaceuticals & Healthcare > Pain Killer

Viatris (暉致) - Lyrica (利痛抑) > Lyrica (利痛抑) (50%)