Apr 27, 2021

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Colgate-Palmolive (香港高露潔棕欖),A.S. Watson Group (屈臣氏集團) - Taste,Colgate-Palmolive (香港高露潔棕欖) - Axion (滴潔),Colgate-Palmolive (香港高露潔棕欖) - Softlan (柔麗),Colgate-Palmolive (香港高露潔棕欖) - Ajax (雅漬仕),Monmonkey Group Securities (大聖證券),Amika

Advertiser: A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Colgate-Palmolive (香港高露潔棕欖),A.S. Watson Group (屈臣氏集團) - Taste,Colgate-Palmolive (香港高露潔棕欖) - Axion (滴潔),Colgate-Palmolive (香港高露潔棕欖) - Softlan (柔麗),Colgate-Palmolive (香港高露潔棕欖) - Ajax (雅漬仕),Monmonkey Group Securities (大聖證券),Amika


Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Colgate-Palmolive (香港高露潔棕欖),A.S. Watson Group (屈臣氏集團) - Taste,Colgate-Palmolive (香港高露潔棕欖) - Axion (滴潔),Colgate-Palmolive (香港高露潔棕欖) - Softlan (柔麗),Colgate-Palmolive (香港高露潔棕欖) - Ajax (雅漬仕),Monmonkey Group Securities (大聖證券),Amika have been amended


Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected


Affected Period: 04 February 2020 to 08 March 2021


Affected Media: SOC



Action: 21soc03050521


From

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (50%)


Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Taste > Supermarket (50%)



To

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (25%)


Toiletries & Household > Tooth & Oral Products

Colgate-Palmolive (香港高露潔棕欖) > Colgate Tooth & Oral Products (25%)


Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Taste > Supermarket (25%)


Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Fusion by PARKnSHOP (25%)


--------------------------

Action: 21soc02022290


From

Toiletries & Household > Tooth & Oral Products

Colgate-Palmolive (香港高露潔棕欖) > Colgate Tooth & Oral Products (100%)  


To

Toiletries & Household > Tooth & Oral Products

Colgate-Palmolive (香港高露潔棕欖) > Colgate Optic White Toothpaste (高露潔Optic White牙膏 / 高露潔Optic White美白牙膏) (100%)


---------------------------

Action: 21soc03050569


From

Toiletries & Household > Tooth & Oral Products

Colgate-Palmolive (香港高露潔棕欖) > Colgate Tooth & Oral Products (100%)  


To

Toiletries & Household > Tooth & Oral Products

Colgate-Palmolive (香港高露潔棕欖) > Colgate Easy Comfort Toothbrush (寬柔3D Comfort牙刷) (100%)


------------------------

Action: 21soc02032979


From

Toiletries & Household > Tooth & Oral Products

Colgate-Palmolive (香港高露潔棕欖) > Colgate Tooth & Oral Products (100%)  


To

Toiletries & Household > Tooth & Oral Products

Colgate-Palmolive (香港高露潔棕欖) > Miracle Repair (奇蹟修護牙膏) (100%)


-------------------------

Action: 20soc12191193


From

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)  


Toiletries & Household > Tooth & Oral Products

Colgate-Palmolive (香港高露潔棕欖) > Colgate Tooth & Oral Products (100%)  


To

Retail > Supermarket

A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)


Toiletries & Household > Tooth & Oral Products

Colgate-Palmolive (香港高露潔棕欖) > Colgate Maximum Cavity Protection Toothpaste (高露潔MFP2牙膏) (100%)


-------------------------

Action: 20soc02040479


From

Toiletries & Household > Tooth & Oral Products

Colgate-Palmolive (香港高露潔棕欖) > Colgate Tooth & Oral Products (100%)


To

Toiletries & Household > Detergent & Cleaning Products

Colgate-Palmolive (香港高露潔棕欖) - Axion (滴潔) > Axion Washing Up Liquid (滴潔洗潔精) (33%)


Toiletries & Household > Laundry Services / Products

Colgate-Palmolive (香港高露潔棕欖) - Softlan (柔麗) > AntiBacterial Softener (消毒衣物柔順劑) (33%)


Toiletries & Household > Detergent & Cleaning Products

Colgate-Palmolive (香港高露潔棕欖) - Ajax (雅漬仕) > Eco-Respect Multipurpose Wipes (環保家居清潔濕紙巾) (34%)


-------------------------

Action: 21soc01021704


From

Toiletries & Household > Tooth & Oral Products

Colgate-Palmolive (香港高露潔棕欖) > Colgate Tooth & Oral Products (100%)  


To

Toiletries & Household > Tooth & Oral Products

Colgate-Palmolive (香港高露潔棕欖) > Colgate Slim Soft (高露潔纖柔牙刷) (100%)


---------------------------

Action: 21soc03063108,21soc03082040,21soc03033351,21soc02272759


From

Banking & Investment Services > Securities Brokerages & Investment Services

Monmonkey Group Securities (大聖證券) > Investment Services (100%)  


To

Banking & Investment Services > Investment Information

Monmonkey Group Securities (大聖證券) > Investment Information (100%)


--------------------------

Action: 21soc01191778


From

Electrical Appliances > Hair Drying / Styling Equipment

Amika > Hair Dryer (100%)  


To

Electrical Appliances > Hair Drying / Styling Equipment

Amika > Hair Dryer / Styling Equipments (100%)