Apr 29, 2021

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Kao (花王) - Laurier (樂而雅),Bowtie (保泰人壽),Viatris (暉致) - Viartril-S (維固力),Mylan {Merged},Viatris (暉致) - Dymista Nasal Spray (鼻舒達)

Advertiser: Kao (花王) - Laurier (樂而雅),Bowtie (保泰人壽),Viatris (暉致) - Viartril-S (維固力),Mylan {Merged},Viatris (暉致) - Dymista Nasal Spray (鼻舒達)


Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Kao (花王) - Laurier (樂而雅),Bowtie (保泰人壽),Viatris (暉致) - Viartril-S (維固力),Mylan {Merged},Viatris (暉致) - Dymista Nasal Spray (鼻舒達) have been amended


Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected


Affected Period: 03 January 2018 to 23 April 2021


Affected Media: BANNER,SOC,PRINT



Action: 21mob0315546,21ban0315547


From

Cosmetics & Skincare > Cleansers & Toners

Kao (花王) - Biore (碧柔) > Biore Cleansing Cotton (碧柔卸妝潔面棉) (100%)


To

Toiletries & Household > Feminine Care

Kao (花王) - Laurier (樂而雅) > Laurier Botanical Liner (純棉護墊) (100%)


---------------------

Action: 21ban0331157,20mob1229307,20ban1229931,20ban1229423


From

Insurance > General Insurance

Bowtie (保泰人壽) > General Insurance (100%)  


To

Insurance > Medical Insurance

Bowtie (保泰人壽) > Medical Insurance (34%)


Insurance > Accident Insurance

Bowtie (保泰人壽) > Touch Wood Protector (意外醫保計劃觸木保) (33%)


Insurance > Life Insurance

Bowtie (保泰人壽) > Term Life Insurance (人壽保) (33%)


--------------------------

Action: 20mob1119409,20ban1122128,20ban1120306,20ban1120161,20ban1119184,20ban1119171,20soc11091157,20mob1115958,20ban1112496,20mob1114340,20soc11131305,20soc11131109,20ban1113353,20mob1116120,20mob1115203,20mob1114111


From

Insurance > General Insurance

Bowtie (保泰人壽) > General Insurance (100%)


To

Insurance > Medical Insurance

Bowtie (保泰人壽) > Medical Insurance (34%)


Insurance > Accident Insurance

Bowtie (保泰人壽) > Touch Wood Protector (意外醫保計劃觸木保) (33%)


Insurance > Life Insurance

Bowtie (保泰人壽) > Term Life Insurance (人壽保) (33%)


-------------------------

Action: 21news03121098,21news03053017,21news03193008


From

Pharmaceuticals & Healthcare > Muscle & Bone  

Rottapharm (義大利羅達藥廠) > Viartril-S (維固力) (100%)


To

Pharmaceuticals & Healthcare > Muscle & Bone

Viatris (暉致) - Viartril-S (維固力) > Muscle & Bone (100%)


------------------------

Action: 18news11082055


From

Pharmaceuticals & Healthcare > Muscle & Bone

Rottapharm (義大利羅達藥廠) > Reparil (利百素) (100%)


To

Pharmaceuticals & Healthcare > Muscle & Bone

Mylan {Merged} > Reparil (利百素) (100%)


--------------------------

Action: 20mob1225319,20mob1226825,20mob1224360,20ban1224489,20ban1224848,20ban1225831,20ban1225852


From

Pharmaceuticals & Healthcare > Allergy Medicine  

Meda (美達醫藥) > Dymista Nasal Spray (鼻舒達) (100%)


To

Pharmaceuticals & Healthcare > Allergy Medicine

Viatris (暉致) - Dymista Nasal Spray (鼻舒達) > Allergy Medicine (100%)


-------------------------

Action: 18news04192058,18news04122033,18news04170077,18news01112023,18news01036069


From

Pharmaceuticals & Healthcare > Healthcare Services

Meda (美達醫藥) > Healthcare Seminars (健康講座) (100%)


To

Pharmaceuticals & Healthcare > Healthcare Services

Mylan {Merged} > Healthcare Seminars (健康講座) (100%)