Apr 8, 2021

Sub-Category Updated for Well Link Group Holdings (立橋集團控股) - Well Link Insurance (立橋保險) [Direct Asia (豐亞保險)],China Life Insurance (Overseas) (中國人壽保險(海外)股份),FTLife (富通保險) {Acquired},The Dah Sing Group (大新集團) - Dah Sing Life Assurance (大新人壽) {Acquired},The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行),The Dah Sing Group (大新集團) - Mevas Bank (豐明銀行),Prudential Plc Group (英國保誠集團) - Prudential Hong Kong (保誠保險)

Advertiser: Well Link Group Holdings (立橋集團控股) - Well Link Insurance (立橋保險) [Direct Asia (豐亞保險)],China Life Insurance (Overseas) (中國人壽保險(海外)股份),FTLife (富通保險) {Acquired},The Dah Sing Group (大新集團) - Dah Sing Life Assurance (大新人壽) {Acquired},The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行),The Dah Sing Group (大新集團) - Mevas Bank (豐明銀行),Prudential Plc Group (英國保誠集團) - Prudential Hong Kong (保誠保險)


Amendment: Sub-Category of Well Link Group Holdings (立橋集團控股) - Well Link Insurance (立橋保險) [Direct Asia (豐亞保險)],China Life Insurance (Overseas) (中國人壽保險(海外)股份),FTLife (富通保險) {Acquired},The Dah Sing Group (大新集團) - Dah Sing Life Assurance (大新人壽) {Acquired},The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行),The Dah Sing Group (大新集團) - Mevas Bank (豐明銀行),Prudential Plc Group (英國保誠集團) - Prudential Hong Kong (保誠保險) have been amended


Result: Adspend of Sub-Category would be affected


Affected Period: 13 January 2005 to 28 February 2021


Affected Media: BANNER,TVC,PRINT



Action: 21ban0205079,21tvc-c0217003


From

Insurance > Investment Products

Well Link Group Holdings (立橋集團控股) - Well Link Insurance (立橋保險) [Direct Asia (豐亞保險)] > Well Save Supreme Endowment Plan (喜盈於息特級儲蓄保障計劃) (100%)  


To

Insurance > Income Insurance

Well Link Group Holdings (立橋集團控股) - Well Link Insurance (立橋保險) [Direct Asia (豐亞保險)] > Well Save Supreme Endowment Plan (喜盈於息特級儲蓄保障計劃) (100%)


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Action: news011305637


From

Insurance > Investment Products

China Life Insurance (Overseas) (中國人壽保險(海外)股份) > Investment Products (八年好合儲蓄計劃) (100%)


To

Insurance > Income Insurance

China Life Insurance (Overseas) (中國人壽保險(海外)股份) > Investment Products (八年好合儲蓄計劃) (100%)


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Action: 21nexp-c0211002,21tvc-c0211118


From

Insurance > Investment Products

China Life Insurance (Overseas) (中國人壽保險(海外)股份) > MyTreasure Insurance Plan (Supreme) (賞悅連年儲蓄保險計劃 (卓越版)) (100%)  


To

Insurance > Income Insurance

China Life Insurance (Overseas) (中國人壽保險(海外)股份) > MyTreasure Insurance Plan (Supreme) (賞悅連年儲蓄保險計劃 (卓越版)) (100%)


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Action: 09news0907311


From

Insurance > Investment Products

FTLife (富通保險) {Acquired} > Investment Products (富通保險「達標」五年期儲蓄壽險計劃) {Acquired} (100%)


To

Insurance > Income Insurance

FTLife (富通保險) {Acquired} > Investment Products (富通保險「達標」五年期儲蓄壽險計劃) {Acquired} (100%)


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Action: 08next0821002


From

Insurance > Corporate Image

The Dah Sing Group (大新集團) - Dah Sing Life Assurance (大新人壽) {Acquired} > Corporate Image (50%)


Insurance > Investment Products

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Easi-Rich Savings Protection Plan (「易富保」儲蓄保障計劃) (17%)


Insurance > Investment Products

The Dah Sing Group (大新集團) - Mevas Bank (豐明銀行) > Easi-Rich Savings Protection Plan (「易富保」儲蓄保障計劃) (17%)


Insurance > Investment Products

The Dah Sing Group (大新集團) - Dah Sing Life Assurance (大新人壽) {Acquired} > Easi-Rich Savings Protection Plan (「易富保」儲蓄保障計劃) (16%)


To

Insurance > Corporate Image

The Dah Sing Group (大新集團) - Dah Sing Life Assurance (大新人壽) {Acquired} > Corporate Image (50%)


Insurance > Income Insurance

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Easi-Rich Savings Protection Plan (「易富保」儲蓄保障計劃) (17%)


Insurance > Home & Maid Insurance

The Dah Sing Group (大新集團) - Mevas Bank (豐明銀行) > Easi-Rich Savings Protection Plan (「易富保」儲蓄保障計劃) (17%)


Insurance > Income Insurance

The Dah Sing Group (大新集團) - Dah Sing Life Assurance (大新人壽) {Acquired} > Easi-Rich Savings Protection Plan (「易富保」儲蓄保障計劃) (16%)


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Action: 14news03260079


From

Insurance > Investment Products

Prudential Plc Group (英國保誠集團) - Prudential Hong Kong (保誠保險) > Golden Harvest RMB Endowment Plan IV (「樂豐收」人民幣儲蓄保險計劃 IV) (100%)


To

Insurance > Income Insurance

Prudential Plc Group (英國保誠集團) - Prudential Hong Kong (保誠保險) > Golden Harvest RMB Endowment Plan IV (「樂豐收」人民幣儲蓄保險計劃 IV) (100%)