Advertiser: Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Lee Kum Kee (李錦記),Golden Resources Development (金源米業),Royal Doulton (皇家道爾頓),新寶金聲戲院 / 新寶院線,Mass Transit Railway / MTR (香港地鐵 / 地鐵)
Amendment: Brand of Dairy Farm Group (牛奶公司集團) - Wellcome (惠康),Lee Kum Kee (李錦記),Golden Resources Development (金源米業),Royal Doulton (皇家道爾頓),新寶金聲戲院 / 新寶院線,Mass Transit Railway / MTR (香港地鐵 / 地鐵) have been amended
Result: Adspend of Brand would be affected
Affected Period: 04 March 2002 to 17 November 2006
Affected Media: PRINT,POP,TVC
Action: news111706025
From
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (25%)
Food > Sauce, Dressing & Ingredients
Lee Kum Kee (李錦記) > Sauce, Dressing & Ingredients (50%)
To
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)
Food > Sauce, Dressing & Ingredients
Lee Kum Kee (李錦記) > Sauce, Dressing & Ingredients (50%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (25%)
Action: news111706018,lisa062503102,lisa061103103
From
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (50%)
To
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (50%)
Action: news100806008
From
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)
Food > Rice
Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (100%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (0%)
To
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)
Food > Rice
Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (100%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (0%)
Action: we080106006,pop121903103,wellcome103103,pop091203022,pop052303063,pop012403055,pop062102004,tvc-e030402002
From
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (100%)
Action: lisa020404101
From
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Super Fresh (超級新鮮) (25%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (50%)
To
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (25%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Super Fresh (超級新鮮) (25%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (50%)
Action: lisa122403102
From
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (0%)
Toiletries & Household > Kitchen Products
Royal Doulton (皇家道爾頓) > Kitchen Products (100%)
Entertainment > Movie & Theatre
新寶金聲戲院 / 新寶院線 > Sound of Colors (地下鐵) (0%)
To
Toiletries & Household > Kitchen Products
Royal Doulton (皇家道爾頓) > Kitchen Products (100%)
Entertainment > Movie & Theatre
新寶金聲戲院 / 新寶院線 > Sound of Colors (地下鐵) (0%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (0%)
Action: pop091903011
From
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (0%)
Beverages > Water
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > First Choice Water (首選牌水) (100%)
To
Beverages > Water
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > First Choice Water (首選牌水) (100%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (0%)
Action: lisa043003002
From
Transportation & Logistics > Public Transportation
Mass Transit Railway / MTR (香港地鐵 / 地鐵) > Public Transportation (0%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Online Supermarket (50%)
To
Transportation & Logistics > Public Transportation
Mass Transit Railway / MTR (香港地鐵 / 地鐵) > Public Transportation (0%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (50%)
Retail > Supermarket
Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Wellcome.com.hk (50%)
