Jun 30, 2021

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Care Hair (Care專業頭皮護理),Nestle Group (雀巢集團) - Starbucks (星巴克),NUVA (澐),Daimler AG (戴姆勒) - Mercedes-Benz (平治),Gangnam Korea,Yokohama (橫濱),The Old Hong Kong (昔日香港),Networld Technology - Discuss (香港討論區),Networld Technology - Uwants Company,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Namco Bandai Holdings - Bandai Namco Entertainment,Namco Bandai Holdings - Bandai,Maxim's Caterer (美心集團) - m.a.x. concepts,Marchesa,Tencent (騰訊)

Advertiser: Care Hair (Care專業頭皮護理),Nestle Group (雀巢集團) - Starbucks (星巴克),NUVA (澐),Daimler AG (戴姆勒) - Mercedes-Benz (平治),Gangnam Korea,Yokohama (橫濱),The Old Hong Kong (昔日香港),Networld Technology - Discuss (香港討論區),Networld Technology - Uwants Company,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Namco Bandai Holdings - Bandai Namco Entertainment,Namco Bandai Holdings - Bandai,Maxim's Caterer (美心集團) - m.a.x. concepts,Marchesa,Tencent (騰訊)


Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Care Hair (Care專業頭皮護理),Nestle Group (雀巢集團) - Starbucks (星巴克),NUVA (澐),Daimler AG (戴姆勒) - Mercedes-Benz (平治),Gangnam Korea,Yokohama (橫濱),The Old Hong Kong (昔日香港),Networld Technology - Discuss (香港討論區),Networld Technology - Uwants Company,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Namco Bandai Holdings - Bandai Namco Entertainment,Namco Bandai Holdings - Bandai,Maxim's Caterer (美心集團) - m.a.x. concepts,Marchesa,Tencent (騰訊) have been amended


Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected


Affected Period: 29 January 2019 to 05 May 2021


Affected Media: SOC,BANNER



Action: 21soc03011990,21soc03011011,21soc02222540,20soc12093615,20soc12091579,20soc10241125,20soc10162201,20soc07120541,20soc05091067,20soc04210156,20soc03080585,20soc03270302,20soc03121077,20soc03060202,20soc02071014,20soc01280298,19soc11140970,19soc09170762,19soc09100204,19soc08261098,19soc08161506,19soc08161203,19soc06071062,19soc01290760


From

Beauty, Slimming & Fitness > Hair Salon

Fix-Up > Hair Salon (100%)


To

Pharmaceuticals & Healthcare > Hair

Care Hair (Care專業頭皮護理) > Hair Specialist (100%)


-----------------------------------


Action: 21soc03312262,21soc03311655


From

Beverages > Coffee

Nestle Group (雀巢集團) - Nescafe > Nescafe Dolce Gusto Coffee Capsule (咖啡膠囊) (100%)


To

Beverages > Coffee

Nestle Group (雀巢集團) - Starbucks (星巴克) > Starbucks by Nescafe Dolce Gusto (咖啡膠囊) (100%)


--------------------------------



Action: 21soc02010336,21soc02022469,21soc02031013,21soc01083290,20soc11040138,20soc10131318,20soc10061613,20soc09291442,20soc09221618,20soc09150124,20soc07130116,20soc06080996,20soc06051514


From

Restaurants > Chinese Restaurants

AsiaWorld-Expo (亞洲國際博覽館 / 亞博館) > Chinese Restaurants (100%)


To

Restaurants > Chinese Restaurants

NUVA (澐) > Chinese Restaurant (100%)


---------------------------------------


Action: 21soc02123226,21soc02123213,20soc10212017


From

Sports > Events

Prada Group - Prada > America's Cup (100%)


To

Automobile & Petroleum > Events & Sponsorship

Daimler AG (戴姆勒) - Mercedes-Benz (平治) > AMG Petronas Formula One Team (100%)


--------------------------------


Action: 21soc02210238,21soc02251732,21soc01092285


From

Cosmetics & Skincare > Retail & Distributors

KC Korea (姬烈) > Cosmetics Retailer (100%)


To

Retail > Online Stores & Group Buying Services

Gangnam Korea > Online Store (100%)


------------------------------


Action: 21bann0505949,21soc02233511,20soc07172718


From

Automobile & Petroleum > Tires

Yokohama (優科豪馬輪胎) > Tires (100%)


To

Automobile & Petroleum > Tires

Yokohama (橫濱) > Tires (100%)


-------------------------------------


Action: 21soc01223702


From

Government > Public Announcements

The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Human Resources Planning Commission (人力資源規劃委員會) (100%)


To

Media > Online Media

The Old Hong Kong (昔日香港) > Online Media (100%)


----------------------------------


Action: 21soc01273299


From

Computers & Internet Services > Graphics, Sound & Video Cards

Asus (華碩) > Graphics Cards (顯示卡) (50%)


Computers & Internet Services > Parts & Accessories

Asus (華碩) > Computer Case (機箱) (50%)


To

Computers & Internet Services > Online Marketplace

Networld Technology - Discuss (香港討論區) > Price.com.hk (香港格價網) (50%)


Computers & Internet Services > Online Marketplace

Networld Technology - Uwants Company > Price.com.hk (香港格價網) (50%)


-------------------------------------


Action:21soc01272126


From

Banking & Investment Services > Consumer Banking & Integrated Accounts

Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Easy Banking (快易理財) (34%)


Banking & Investment Services > Consumer Banking & Integrated Accounts

Australia and New Zealand Banking Group / ANZ Bank (澳盛銀行 / 澳新銀行) > Signature Priority Banking (優先理財) (33%)


Banking & Investment Services > Consumer Banking & Integrated Accounts

Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Asia Miles Time Deposit and Savings Account (「亞洲萬里通」定期及活期存款) (33%)


To

Banking & Investment Services > Consumer Banking & Integrated Accounts

Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Priority Banking (優先理財) (33%)


Banking & Investment Services > Consumer Banking & Integrated Accounts

Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Easy Banking (快易理財) (34%)


Banking & Investment Services > Consumer Banking & Integrated Accounts

Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Asia Miles Time Deposit and Savings Account (「亞洲萬里通」定期及活期存款) (33%)


--------------------------------------


Action: 20soc12022030,20soc12032011,20soc12041405,20soc12041722,20soc12042120,20soc12041245,20soc12041001,20soc12041848,20soc12081716,20soc12101236,20soc12100712,20soc12114013,20soc12111339,20soc12162665,20soc12163237,20soc12162865,20soc12173906,20soc12172833,20soc12172834,20soc12184163,20soc12184330,20soc12184184,20soc12183452,20soc12183431,20soc12201625,20soc12201538,20soc12201285,20soc12211756,20soc12252061,20soc12252405,20soc12252607,20soc12252271


From

Games & Hobbies > Online Games

Namco Bandai Holdings - Bandai > Computer / Online Games (100%)


To

Games & Hobbies > Video Game Players

Namco Bandai Holdings - Bandai Namco Entertainment > Video Game (100%)


-----------------------------------------


Action: 20soc12112090


From

Games & Hobbies > Online Games

Namco Bandai Holdings - Bandai > Computer / Online Games (100%)


To

Games & Hobbies > Online Games

Namco Bandai Holdings - Bandai > Computer / Online Games (100%)


-----------------------------------


Action: 20soc12242583,20soc12231669,20soc12231405,20soc12184745,20soc12142217,20soc12071265,20soc12071246,19soc09160719,19soc09121597,19soc09061255,19soc08071193


From

Restaurants > Western Restaurants

Cafe Deco Group > Wildfire pizzabar & grill {Acquired} (100%)


To

Restaurants > Western Restaurants

Maxim's Caterer (美心集團) - m.a.x. concepts > Wildfire Pizzabar & Grill (100%)


------------------------------------


Action: 20soc12100632


From

Fashion, Accessories & Eyewear > Women's Fashion

farfetch.com > Online Fashion Retailer (100%)


To

Fashion, Accessories & Eyewear > Women's Fashion

Marchesa > Women's Fashion (100%)


---------------------------------------------------


Action: All


From

Fashion, Accessories & Eyewear > Women's Fashion

Marchesa Notte > Women's Fashion


To

Fashion, Accessories & Eyewear > Women's Fashion

Marchesa > Women's Fashion


-------------------------------------------


Action: 21soc03103123,20soc08151613,20soc08231026,20soc07222467,20soc07180367,20soc08090591,20soc08071762,20soc08021126,20soc08050883,20soc07281598,20soc06050420,20soc05131463,20soc05231335,20soc05211730,20soc05201693,20soc05281041,20soc04170897,20soc04111099,20soc04050621,20soc04050620,20soc04060540,20soc04030771,20soc04010546,20soc03280744,20soc03250556,20soc03230768,20soc03211228,20soc03191697,19soc12021491,19soc12010176,19soc11300393,19soc10200193,19soc10190375


From

Games & Hobbies > Video Game Players

PUBG > Video Game (100%)


To

Games & Hobbies > Online Games

Tencent (騰訊) > Mobile App – Games (100%)