Advertiser: Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) - HK YAU (香港友),Tiger Sugar (老虎堂),Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶),Marriott International (萬豪國際集團) - W Hotels,Vitality and Global Group / V&G Group - ANKH (機能再生) [Perfect Life]
Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店),Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) - HK YAU (香港友),Tiger Sugar (老虎堂),Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶),Marriott International (萬豪國際集團) - W Hotels,Vitality and Global Group / V&G Group - ANKH (機能再生) [Perfect Life] have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 02 January 2019 to 20 June 2021
Affected Media: SOC
Action: 21soc060801731,,21soc061000414,21soc061100325,21soc061200197,21soc061500202,21soc061602145,21soc061600549,21soc061600474,21soc061602162,21soc061600552,21soc061703479,21soc061802537,21soc062000097
From
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Cereal (營養榖類早餐) (100%)
To
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Fitnesse Cereal Bar (穀物棒) (100%)
------------------------
Action: 21soc06130142
From
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店)> Convenience Store (100%)
To
Retail > Convenience Stores
Dairy Farm Group (牛奶公司集團) - 7-Eleven (7-11便利店) > Convenience Store (50%)
Wine, Beer, Whisky & Liquor > Beer
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) - HK YAU (香港友) > Beer (50%)
--------------------------
Action:21soc06190139
From
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Soybean Drink (維他奶) (100%)
To
Restaurants > Coffee & Tea Shop
Tiger Sugar (老虎堂) > Tea Shop (50%)
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy (植物奶系列) (50%)
--------------------------------
Action: 19soc09010947,19soc08310498,19soc08310414,19soc08211323,19soc08200904,19soc08180701,19soc08161574,19soc08160957,19soc08160947,19soc08150959,19soc08022258,19soc07301644
From
Hotels, Resorts & Serviced Apartments > Hong Kong Hotels & Resorts
Starwood Hotels & Resorts Worldwide Inc - W Hotels Worldwide (W酒店) {Acquired} > W Hong Kong (香港W酒店) (100%)
To
Hotels, Resorts & Serviced Apartments > Hong Kong Hotels & Resorts
Marriott International (萬豪國際集團) - W Hotels > W Hong Kong (香港W酒店) (100%)
---------------------------------
Action: 19soc08310970,19soc08310892,19soc08310370,19soc08201005,19soc08200903,19soc08151185,19soc08130522,19soc08022259
From
Hotels, Resorts & Serviced Apartments > Hong Kong Hotels & Resorts
Starwood Hotels & Resorts Worldwide Inc - W Hotels Worldwide (W酒店) {Acquired} > W Hong Kong (香港W酒店) (100%)
To
Hotels, Resorts & Serviced Apartments > Hong Kong Food & Beverages / Banquets
Marriott International (萬豪國際集團) - W Hotels > W Hong Kong Food & Beverages (香港W酒店食肆) (100%)
-----------------------------------
Action: 19soc08310870,19soc08310849,19soc08310835,19soc08310562,19soc08310522,19soc08110280
From
Hotels, Resorts & Serviced Apartments > Hong Kong Hotels & Resorts
Starwood Hotels & Resorts Worldwide Inc - W Hotels Worldwide (W酒店) {Acquired} > W Hong Kong (香港W酒店) (100%)
To
Hotels, Resorts & Serviced Apartments > Hong Kong Food & Beverages / Banquets
Marriott International (萬豪國際集團) - W Hotels > W Hong Kong Wedding Banquet (香港W酒店婚宴) (100%)
--------------------------------
Action: 19soc09180798,19soc09171279,19soc09070998,19soc09051346,19soc08291075,19soc08280793,19soc08211437,19soc08140822,19soc08101478,19soc08101255,19soc08101180,19soc07052366,19soc07052317,19soc07052257,19soc07052182,19soc07240756,19soc07101906,19soc07131597,19soc07161522,19soc07111754,19soc07111748,19soc07091551,19soc06291504,19soc06291392,19soc06291331,19soc06151697,19soc06052271,19soc06071833,19soc06151527,19soc06090735,19soc06052130,19soc06230794,19soc06131231,19soc06281690,19soc06281689,19soc06230491,19soc05243617,19soc05232251,19soc05155128,19soc05154948,19soc05154896,19soc05281782,19soc05154810,19soc05243291,19soc06011801,19soc05260977,19soc05260902,19soc06011317,19soc06011302,19soc05260732,19soc05260656,19soc06011175,19soc05242110,19soc05152336,19soc05301197,19soc05260500,19soc05221132,19soc05221014,19soc04031906,19soc02271370,19soc02220871,19soc02201285,19soc02151645,19soc02151644,19soc02131586,19soc02131585,19soc02131584,19soc02121400,19soc02121399,19soc02121398,19soc02011086,19soc01311548,19soc01301510,19soc01241798,19soc01241797,19soc01221812,19soc01182661,19soc01172216,19soc01251116,19soc01150769,19soc01100780,19soc01030776,19soc01020660,19soc01020658
From
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Club of Perfect Life > Beauty & Slimming Salon (100%)
To
Beauty, Slimming & Fitness > Beauty & Slimming Salons
Vitality and Global Group / V&G Group - ANKH (機能再生) [Perfect Life] > Beauty Salons (100%)
