Jul 6, 2021

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Starbucks (星巴克),Adidas (愛迪達)

Advertiser: Nestle Group (雀巢集團) - Starbucks (星巴克),Adidas (愛迪達)


Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Starbucks (星巴克),Adidas (愛迪達) have been amended


Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected


Affected Period: 08 November 2020 to 16 December 2020


Affected Media: SOC



Action: 20soc11230937,20soc11230832,20soc11230811,20soc11230789,20soc12163129,20soc12101788


From

Beverages > Coffee

Nestle Group (雀巢集團) - Nescafe > Nescafe Dolce Gusto Coffee Capsule (咖啡膠囊) (100%)


To

Beverages > Coffee

Nestle Group (雀巢集團) - Starbucks (星巴克) > Starbucks by Nescafe Dolce Gusto (咖啡膠囊) (100%)


------------------------

Action: 20soc11230804,20soc12163213,20soc12162728


From

Beverages > Coffee

Nestle Group (雀巢集團) - Nescafe > Nescafe Dolce Gusto Coffee Capsule (咖啡膠囊) (100%)


To

Beverages > Coffee

Nestle Group (雀巢集團) - Starbucks (星巴克) > Starbucks by Nescafe Dolce Gusto (咖啡膠囊) (50%)


Electrical Appliances > Home Appliances

Nestle Group (雀巢集團) - Starbucks (星巴克) > Nescafe Dolce Gusto (智能咖啡機) (50%)


-------------------------

Action: 20soc11080549,20soc11080391


From

Sports > Events

All Blacks Hospitality > Events & Sponsorship (100%)


To

Sports > Sports Wear

Adidas (愛迪達) > Adidas All Blacks Sports Wear (100%)