Advertiser: Hawley & Hazel -
Darlie/ L'Oreal (歐萊雅) - Shu Uemura (植村秀)/ Catalo (家得路)
Result: Adspend of
related brands and categories would be affected
Action:
1. Hawley & Hazel -
Darlie > Darlie Toothpaste (黑人牙膏) (100%) to Hawley &
Hazel - Darlie > Darlie All Shiny White Toothpaste (黑人全亮白牙膏) (100%)
2. L'Oreal (歐萊雅) - Shu Uemura (植村秀) > Cosmetics (化妝品) (100%) to L'Oreal (歐萊雅) - Shu Uemura (植村秀) > Skin Purifier Whitefficient
Clear Brightening Gentle Cleansing Oil (透亮淨肌潔顏油) (100%)
3. Catalo (家得路) > Health Food
Supplements (100%) to Catalo (家得路) > Bilberry Eye
Bright (護眼藍苺) (50%) Catalo (家得路) > Bilberry Eye
Formula (藍莓護眼專家) (50%)
4. Miscellaneous >
Miscellaneous Brands (100%) to Turbo Cleaner (多寶潔) > Cleaning Product
(環保洗衣球) (34%) Turbo Cleaner (多寶潔) > Fabric Stain
Remover (萬用去污膏) (33%) Turbo Cleaner (多寶潔) > Household Wipe (萬用抹布) (33%)