Advertiser: Mattel (美泰) > Barbie
Amendment: Merged brands
Result: Adspend of related brand would be affected
Affected Period: Mar 2001 - Dec 2011
Affected Media: TV, Newspaper, Magazine & Interactive
Action:
1. Merged "Mattel - Barbie > Girls' Accessories & Dolls" into "Mattel - Barbie > Toys"
