Advertiser: HKR International (香港興業國際)
Amendment: Brand of several ads has been amended
Result: Adspend of related brands & subcategories would be affected
Affected Period: Jun 2008 - Dec 2011
Affected Media: Magazine & Interactive
Action:
Brands of several ads have been amended like:-
1. Brand updated from "HKR International (香港興業國際) > DB North Plaza (愉景北商場) (100%) " to "HKR International (香港興業國際) > D Deck (100%)"
2. Brand updated from "HKR International (香港興業國際) > Discovery Bay (愉景灣) (100%)" to "HKR International (香港興業國際) > DB North Plaza (愉景北商場) (50%)" & "HKR International (香港興業國際) > D Deck (50%)"
3. Brand updated from HKR International (香港興業國際) > Discovery Bay (愉景灣) (100%) to "HKR International (香港興業國際)
> D Deck (100%)"
4. Brand updated from "HKR International (香港興業國際) > Discovery Bay (愉景灣) (100%)" to "HKR International (香港興業國際)
> Handmade Hong Kong (100%)"