Advertiser: Hewlett-Packard / hp (惠普) {Acquired}, Samsung (三星), Lenovo (聯想集團) [Legend Group], The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) & Metro Broadcast (新城廣播)
Amendment: Brand of serveral ads have been amended
Result: Adspend of related advertiers and brands would be affected
Affected Period: Sep 2011
Media: Radio
Action:
1. Ref: 11rad-c0922016 / 11rad-c0922015
Brand of the above ads has been amended from "Hewlett-Packard / hp (惠普) {Acquired} > Printers (100%)" to "The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Metro Broadcast (新城廣播) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Hewlett-Packard / hp (惠普) {Acquired} > Printers (0%)"
2. Ref: 11rad-c0921009
Brand of the above ad has been amended from "Samsung (三星) > Galaxy Tab (100%)" to "The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Metro Broadcast (新城廣播) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Samsung (三星) > Galaxy Tab (0%)"
3. 11rad-c0911004 / 11rad-c0909028 / 11rad-c0908016
Brand of the above ad has been amended from "Lenovo (聯想集團) [Legend Group] > Notebooks (手提電腦) (100%)" to "The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Metro Broadcast (新城廣播) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Lenovo (聯想集團) [Legend Group] > Notebooks (手提電腦) (0%)"
