Brand / Brand Percentage Updated for Standard Chartered Bank (渣打銀行),Prudential Insurance (英國保誠保險),Citigroup (花旗集團) - Citibank (花旗銀行) [萬國寶通銀行],AXA Group (安盛集團) - AXA (安盛) [AXA (國衛)],MSIG Insurance (三井住友海上火災保險株式會社) [Aviva General Insurance (英傑華人壽) ],Manulife (宏利),CITIC Bank International (中信銀行國際) [CITIC Ka Wah Bank (中信嘉華銀行)]

Advertiser: Standard Chartered Bank (渣打銀行),Prudential Insurance (英國保誠保險),Citigroup (花旗集團) - Citibank (花旗銀行) [萬國寶通銀行],AXA Group (安盛集團) - AXA (安盛) [AXA (國衛)],MSIG Insurance (三井住友海上火災保險株式會社) [Aviva General Insurance (英傑華人壽) ],Manulife (宏利),CITIC Bank International (中信銀行國際) [CITIC Ka Wah Bank (中信嘉華銀行)]
Admendment: Brand / Brand Percentage of Standard Chartered Bank (渣打銀行),Prudential Insurance (英國保誠保險),Citigroup (花旗集團) - Citibank (花旗銀行) [萬國寶通銀行],AXA Group (安盛集團) - AXA (安盛) [AXA (國衛)],MSIG Insurance (三井住友海上火災保險株式會社) [Aviva General Insurance (英傑華人壽) ],Manulife (宏利),CITIC Bank International (中信銀行國際) [CITIC Ka Wah Bank (中信嘉華銀行)] have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 10 May 2009 to 28 November 2013
Affected Media: PRINT,TVC,BANNER,DM

Action: 13news10161035

From
Banking & Investment Services > Consumer Banking & Integrated Accounts
Standard Chartered Bank (渣打銀行) > Priority Banking (優先理財) (50%)

Insurance > Life Insurance
Prudential Insurance (英國保誠保險) > Evergreen Growth Saver (「雋陞」儲蓄保障計劃) (17%)

Insurance > Retirement Insurance
Prudential Insurance (英國保誠保險) > Prudential PRUmyretirement Monthly Income Plan (悅月享入息計劃) (17%)

Insurance > Life Insurance
Prudential Insurance (英國保誠保險) > PRUmylife 5-year Wealthbuilder (「摯為您」創富5年儲蓄保險計劃) (16%)

To
Banking & Investment Services > Consumer Banking & Integrated Accounts
Standard Chartered Bank (渣打銀行) > Priority Banking (優先理財) (100%)

Insurance > Life Insurance
Prudential Insurance (英國保誠保險) > Evergreen Growth Saver (「雋陞」儲蓄保障計劃) (0%)

Insurance > Retirement Insurance
Prudential Insurance (英國保誠保險) > Prudential PRUmyretirement Monthly Income Plan (悅月享入息計劃) (0%)

Insurance > Life Insurance
Prudential Insurance (英國保誠保險) > PRUmylife 5-year Wealthbuilder (「摯為您」創富5年儲蓄保險計劃) (0%)

Action: 13news10150080

From
Banking & Investment Services > Consumer Banking & Integrated Accounts
Standard Chartered Bank (渣打銀行) > Priority Banking (優先理財) (75%)

Insurance > Life Insurance
Prudential Insurance (英國保誠保險) > Evergreen Growth Saver (「雋陞」儲蓄保障計劃) (9%)

Insurance > Retirement Insurance
Prudential Insurance (英國保誠保險) > Prudential PRUmyretirement Monthly Income Plan (悅月享入息計劃) (8%)

Insurance > Life Insurance
Prudential Insurance (英國保誠保險) > PRUmylife 5-year Wealthbuilder (「摯為您」創富5年儲蓄保險計劃) (8%)

To
Banking & Investment Services > Consumer Banking & Integrated Accounts
Standard Chartered Bank (渣打銀行) > Priority Banking (優先理財) (100%)

Insurance > Life Insurance
Prudential Insurance (英國保誠保險) > Evergreen Growth Saver (「雋陞」儲蓄保障計劃) (0%)

Insurance > Retirement Insurance
Prudential Insurance (英國保誠保險) > Prudential PRUmyretirement Monthly Income Plan (悅月享入息計劃) (0%)

Insurance > Life Insurance
Prudential Insurance (英國保誠保險) > PRUmylife 5-year Wealthbuilder (「摯為您」創富5年儲蓄保險計劃) (0%)

Action: 13news01142020,13news01282026

From
Banking & Investment Services > Consumer Banking & Integrated Accounts
Citigroup (花旗集團) - Citibank (花旗銀行) [萬國寶通銀行] > CitiGold (貴賓理財 / 財富管理) (50%)

Insurance > Life Insurance
AXA Group (安盛集團) - AXA (安盛) [AXA (國衛)] > Life Insurance (富盛保障系列) (50%)

To
Banking & Investment Services > Consumer Banking & Integrated Accounts
Citigroup (花旗集團) - Citibank (花旗銀行) [萬國寶通銀行] > CitiGold (貴賓理財 / 財富管理) (100%)

Insurance > Life Insurance
AXA Group (安盛集團) - AXA (安盛) [AXA (國衛)] > Life Insurance (富盛保障系列) (0%)

Action: 10cable-c0123011,10cable-c0130014

From
Insurance > Home & Maid Insurance
Standard Chartered Bank (渣打銀行) > Home Protection Plan (「家居樂」保障計劃) (100%)

To
Insurance > Home & Maid Insurance
Standard Chartered Bank (渣打銀行) > Home Insurance (100%)

Action: 11ban0308306

From
Insurance > Home & Maid Insurance
MSIG Insurance (三井住友海上火災保險株式會社) [Aviva General Insurance (英傑華人壽) ] > Home insurance (家居保險) (50%)

Insurance > General Insurance
Standard Chartered Bank (渣打銀行) > Insurance Services (保險服務) (50%)

To
Insurance > Home & Maid Insurance
Standard Chartered Bank (渣打銀行) > Home Insurance (100%)

Action: 09dm0510522,09dm0705534,12ban1207848,12ban1206315,12ban1206301,12ban1218832

From
Insurance > General Insurance
Standard Chartered Bank (渣打銀行) > Insurance Services (保險服務) (100%)

To
Insurance > General Insurance
Standard Chartered Bank (渣打銀行) > General Insurance (100%)

Action: 11ban0308102

From
Insurance > General Insurance
Standard Chartered Bank (渣打銀行) > Insurance Services (保險服務) (50%)

Insurance > Travel Insurance
MSIG Insurance (三井住友海上火災保險株式會社) [Aviva General Insurance (英傑華人壽) ] > i-Travel (單次旅遊保) (50%)

To
Insurance > General Insurance
Standard Chartered Bank (渣打銀行) > General Insurance (50%)

Insurance > Travel Insurance
MSIG Insurance (三井住友海上火災保險株式會社) [Aviva General Insurance (英傑華人壽) ] > i-Travel (單次旅遊保) (50%)

Action: 12capw1214202

From
Insurance > Life Insurance
Standard Chartered Bank (渣打銀行) > Life Insurance (人壽保險服務) (50%)

Insurance > General Insurance
Standard Chartered Bank (渣打銀行) > Insurance Services (保險服務) (50%)

To
Insurance > Life Insurance
Standard Chartered Bank (渣打銀行) > Life Insurance (人壽保險服務) (50%)

Insurance > General Insurance
Standard Chartered Bank (渣打銀行) > General Insurance (50%)

Action: 13news05090069,13news05032044

From
Insurance > Life Insurance
CITIC Bank International (中信銀行國際) [CITIC Ka Wah Bank (中信嘉華銀行)] > Insurance Services (保險服務) (100%)

Insurance > Life Insurance
Manulife (宏利) > La Vie (赤霞珠終身壽險計劃) (0%)

To
Insurance > Life Insurance
Manulife (宏利) > La Vie (赤霞珠終身壽險計劃) (0%)

Insurance > Life Insurance
CITIC Bank International (中信銀行國際) [CITIC Ka Wah Bank (中信嘉華銀行)] > Life Insurance (人壽保險) (100%)