Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Crest (佳齒),P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Octopus Holdings (八達通控股),P&G (寶潔) - Olay [玉蘭油],Mars - Wrigley
Advertiser: Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Crest (佳齒),P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Octopus Holdings (八達通控股),P&G (寶潔) - Olay [玉蘭油],Mars - Wrigley
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Crest (佳齒),P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Octopus Holdings (八達通控股),P&G (寶潔) - Olay [玉蘭油],Mars - Wrigley have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 21 April 2006 to 29 January 2013
Affected Media: PRINT,MTR,TVC,BANNER
Action: news042106739
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Strong Root + Strengthen Teeth (強根固齒牙膏) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (0%)
Action: news051906824
From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)
To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > All White Toothpaste (全美白牙膏) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Battery Electrical Toothbrush (百靈Oral-B電池電動牙刷) (0%)
Action: pmtr062006404
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (33%)
Action: tvbw062006015,os062106004
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (33%)
Action: news082407040
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (33%)
Action: 08news0502901
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (33%)
Action: 08news0606050
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Plus (Indicator Plus顯示型軟毛牙刷) (33%)
Action: 08news0905021
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action: 08news1205051
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (50%)
Action: 09news0612658
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (50%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (50%)
Action: news072806846
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Whitening Plus Scope (激爽白牙膏) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Battery Electrical Toothbrush (電池電動牙刷) (100%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (0%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (100%)
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Whitening Plus Scope (激爽白牙膏) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pulsar Toothbrush (韻律震動牙刷) (0%)
Action: news062207686
From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (33%)
To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (25%)
Action: 09news0626648
From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (25%)
Toiletries & Household > Bath & Shower
P&G (寶潔) - Olay [玉蘭油] > Olay Body Shower Products (沐浴乳霜系列) (25%)
Toiletries & Household > Tissue & Napkins
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Wet Tissue (濕紙巾) (0%)
To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)
Toiletries & Household > Bath & Shower
P&G (寶潔) - Olay [玉蘭油] > Olay Body Shower Products (沐浴乳霜系列) (50%)
Toiletries & Household > Tissue & Napkins
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Wet Tissue (濕紙巾) (0%)
Action: 09news1106661
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
Food > Chewing Gum
Mars - Wrigley > Extra Professional Sugarfree Chewing Gum (益達Professional無糖香口珠) (0%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (100%)
Food > Chewing Gum
Mars - Wrigley > Extra Professional Sugarfree Chewing Gum (益達Professional無糖香口珠) (0%)
Action: 12tvc-c0711002
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (100%)
Action: 12os0807011,12next0802010,12news0725231
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (50%)
Action: 12sud0817008,12os0911011,12os0828009,12next0823010
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (50%)
Action: 12ban0917413,12ban0917302
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (33%)
Action: 12news0920325
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (25%)
Action: 12news0920901
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (25%)
Action: 12ban0924312,12ban0924717,12ban1007410,12ban1007408
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (33%)
