Mar 3, 2017

Brand Update

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong / DCH (大昌貿易行),Wharf Holdings (九龍倉),BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀),Credit Suisse Group (瑞士信貸 / 瑞信),BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - BOCG Insurance (中銀集團保險)

Advertiser: Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong / DCH (大昌貿易行),Wharf Holdings (九龍倉),BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀),Credit Suisse Group (瑞士信貸 / 瑞信),BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - BOCG Insurance (中銀集團保險)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong / DCH (大昌貿易行),Wharf Holdings (九龍倉),BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀),Credit Suisse Group (瑞士信貸 / 瑞信),BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - BOCG Insurance (中銀集團保險) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 12 August 2016 to 27 February 2017

Affected Media: BANNER,POP


Action: 17ban0118939,17ban0120198,16ban1220556

From
Retail > Supermarket
Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong / DCH (大昌貿易行) > DCH Food Mart (大昌食品市場) (50%)

Retail > Supermarket
Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong / DCH (大昌貿易行) > DCH Food Mart Deluxe (大昌食品專門店) (50%)

To
Retail > Supermarket
Dah Chong Hong Holdings (大昌行集團) - Dah Chong Hong / DCH (大昌貿易行) > DCH Food Mart Deluxe - Gourmet Delivery Service (大昌食品 — 美食專遞服務) (100%)


Action: 16pop0812005

From
Retail > Shopping Mall
Wharf Holdings (九龍倉) > Times Square (時代廣場) (0%)

Banking & Investment Services > Credit Card & Charge Card
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (34%)

Banking & Investment Services > Credit Card & Charge Card
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (33%)

Banking & Investment Services > Credit Card & Charge Card
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (33%)

To
Retail > Shopping Mall
Wharf Holdings (九龍倉) > Times Square (時代廣場) (0%)

Banking & Investment Services > Credit Card & Charge Card
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (34%)

Banking & Investment Services > Credit Card & Charge Card
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (33%)

Banking & Investment Services > Credit Card & Charge Card
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > Bank of China Enrich World Master Card (中銀智盈理財World萬事達卡) (33%)


Action: 17mob0124111

From
Banking & Investment Services -> Callable Bull/Bear Contracts & Warrants
Credit Suisse Group (瑞士信貸 / 瑞信) > Callable Bull/Bear Contracts (牛熊證)

To
Banking & Investment Services > Callable Bull/Bear Contracts & Warrants
Credit Suisse Group (瑞士信貸 / 瑞信) > Warrants (認股證) (100%)


Action: 16ban0812139

From
Insurance > Travel Insurance
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > Travel Insurance (旅遊保險) (100%)

To
Insurance > Travel Insurance
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - BOCG Insurance (中銀集團保險) > Travel Insurance (環宇智選旅遊保障計劃) (100%)


Action: 16ban1230402,16ban1230401,17mob0105132

From
Insurance > Travel Insurance
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - BOCG Insurance (中銀集團保險) > Travel Insurance (100%)

To
Insurance > Travel Insurance
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - BOCG Insurance (中銀集團保險) > "e" Travel Comprehensive Insurance (旅遊"易"綜合保) (100%)