Mar 3, 2017

Outdoor Update

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Advertiser: HSBC Group (匯豐集團) - HSBC (匯豐銀行)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of HSBC Group (匯豐集團) - HSBC (匯豐銀行) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 26 January 2017 to 27 February 2017
Affected Media: MTR

Action: 17fmtr0121011

From
HSBC Group (匯豐集團) - HSBC (匯豐銀行)
> Corporate Image (100%)
To
HSBC Group (匯豐集團) - HSBC (匯豐銀行)
> HSBC Premier (匯豐卓越理財) (100%)

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Appearance update for LVMH Group - Christian Dior

Advertiser: LVMH Group - Christian Dior
Amendment: Updated appearance
Result: LVMH Group - Christian Dior would be affected
Affected Period: Jan 2017
Affected Media: Airport

Action:
Ref.no. 16apt1112202,16apt1015208 / Ref.no.17apt0107212,17apt0107211
Some appearances of 16apt1112202,16apt1015208 have been moved to Ref.no.17apt0107212, 17apt0107211

From
LVMH Group - Christian Dior
> J'adore Fragrance (100%)
To
LVMH Group - Christian Dior
> J'adore Fragrance (50%)
LVMH Group - Christian Dior
> Dior Sauvage Fragrance for Men (50%)

-------------------------------------------------

Appearance update for Canon (佳能)

Advertiser: Canon (佳能)
Amendment: Updated appearance
Result: Canon (佳能) would be affected
Affected Period: Jan 2017
Affected Media: MTR

Action:
Ref.no. 16pmtr1231219 / Ref.no. 16pmtr1217203

Some appearances of 16pmtr1231219 have been moved to 16pmtr1217203


From
Canon (佳能)
> EOS 5D Mark IV Digital SLR Camera (EOS 5D Mark IV 數碼單鏡反光機) (50%)
Canon (佳能)
> EOS M5 Digital Inter-changeable Lens Camera (EOS M5可換鏡頭數碼相機) (50%)
To
Canon (佳能)
> EOS M5 Digital Inter-changeable Lens Camera (EOS M5可換鏡頭數碼相機) (100%)

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Appearance update for Kwei Feng Brand (廣西桂峰牌) / Longlife Group Holdings (朗力福集團控股)

Advertiser: Kwei Feng Brand (廣西桂峰牌) / Longlife Group Holdings (朗力福集團控股)
Amendment: Updated appearance
Result: Kwei Feng Brand (廣西桂峰牌) / Longlife Group Holdings (朗力福集團控股) would be affected
Affected Period: 1 Dec 2016 to 28 Feb 2017
Affected Media:BUS

Action:
Ref.no. 16bus1228104 / Ref.no.17bus0212101
Some appearances of 16bus1228104 have been moved to Ref.no.17bus0212101

From
Kwei Feng Brand (廣西桂峰牌)
> Chinese Liquor (100%)
To
Longlife Group Holdings (朗力福集團控股)
> Health Food Supplements (保健產品) (100%)


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Appearance of De Rucci (慕思) ad have been added

Advertiser: De Rucci (慕思)
Amendment: Appearance of the following ads have been amended
Result: Adspend of De Rucci (慕思) would be affected
Affected Period: Dec 2016 to Jan 2017
Affected Media:Airport

Action:
Ref.no 16apt0416215
1. The appearance of 16apt0416215 was deleted due to the unmap of data from log provider.