Mar 2, 2017

Brand Update

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Net Japan (日商耐得股份),Kawai,LeEco (樂視) [Letv (樂視TV / 樂視網)],SCMP Group (南華早報集團) - SCMP Hearst Hong Kong

Advertiser: Net Japan (日商耐得股份),Kawai,LeEco (樂視) [Letv (樂視TV / 樂視網)],SCMP Group (南華早報集團) - SCMP Hearst Hong Kong

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Net Japan (日商耐得股份),Kawai,LeEco (樂視) [Letv (樂視TV / 樂視網)],SCMP Group (南華早報集團) - SCMP Hearst Hong Kong have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 03 November 2011 to 28 February 2017

Affected Media: BANNER,TVC


Action: 16ban0608048

From
Fashion, Accessories & Eyewear > Women's Fashion
Ginza (銀座) > Second Hand Fashion Retailer (100%)

To
Jewellery, Watches & Luxury Products > Watch & Clock
Net Japan (日商耐得股份) > Ginza NJ Time (100%)


Action: 11tvc-c1106011

From
Pharmaceuticals & Healthcare > Muscle & Bone
Kawai > Kawai Kanyu Drop M400 (日本梨之鈣) (100%)

To
Health & Beauty Food > Fiber & Vitamin
Kawai > Kawai EC Vitamin (EC美肌維他命) (100%)


Action: 16ban1102104

From
Media > Television & OTT Video Services
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Online Television (50%)

Electrical Appliances > Hi-Fi and Loudspeakers
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Speakers (25%)

Telecommunication, Mobile Phones & Services > Mobile Phones
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Le 2 Mobile Phone (25%)

To
Media > Television & OTT Video Services
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Online Television (50%)

Telecommunication, Mobile Phones & Services > Parts & Accessories
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Bluetooth Headset (藍牙耳機) (25%)

Telecommunication, Mobile Phones & Services > Mobile Phones
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Le 2 Mobile Phone (25%)


Action: 16ban0806084

From
Media > Television & OTT Video Services
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Online Television (100%)

Telecommunication, Mobile Phones & Services > Parts & Accessories
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Bluetooth Headset (藍牙耳機) (0%)

Electrical Appliances > Battery
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Battery (流動充電器) (0%)

Electrical Appliances > Portable Audio / Multimedia Players and Headphones
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Headphones (0%)

To
Telecommunication, Mobile Phones & Services > Parts & Accessories
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Bluetooth Headset (藍牙耳機) (33%)

Electrical Appliances > Battery
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Battery (流動充電器) (33%)

Electrical Appliances > Portable Audio / Multimedia Players and Headphones
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Headphones (34%)


Action: 16ban0712042

From
Electrical Appliances > Mini Hi-Fi and Speakers
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Bluetooth Speaker (25%)

Electrical Appliances > Battery
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Battery (流動充電器) (25%)

Electrical Appliances > Portable Audio / Multimedia Players and Headphones
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Headphones (50%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Bluetooth Speaker (33%)

Electrical Appliances > Battery
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Battery (流動充電器) (33%)

Electrical Appliances > Portable Audio / Multimedia Players and Headphones
LeEco (樂視) [Letv (樂視TV / 樂視網)] > Headphones (34%)


Action: 16ban1228551,16ban1219034,16ban1219020,16ban1214172

From
Media > Print Media
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Cosmopolitan (100%)

To
Media > Print Media
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Cosmomag.com.hk / Cosmopolitan.com.hk (100%)


Action: 15socfb1016002

From
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder Companies - Clinique (倩碧) > Clinique Moisture Surge (保濕凝膠) (100%)

To
Cosmetics & Skincare > Facial Products
Estee Lauder Companies - Clinique (倩碧) > Moisture Surge Facial Products (100%)