Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Marks & Spencer (馬莎),Ican Entertainment (艾肯娛樂),New Media (新傳媒),Henderson Land Development (恒基兆業地產),Visual Publishing,AEON Group - AEON (永旺),EPS (易辦事),AEON Group - AEON Credit Service (Aeon 信貸財務),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),Home 21 (家居‧21)
Advertiser: Marks & Spencer (馬莎),Ican Entertainment (艾肯娛樂),New Media (新傳媒),Henderson Land Development (恒基兆業地產),Visual Publishing,AEON Group - AEON (永旺),EPS (易辦事),AEON Group - AEON Credit Service (Aeon 信貸財務),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),Home 21 (家居‧21)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Marks & Spencer (馬莎),Ican Entertainment (艾肯娛樂),New Media (新傳媒),Henderson Land Development (恒基兆業地產),Visual Publishing,AEON Group - AEON (永旺),EPS (易辦事),AEON Group - AEON Credit Service (Aeon 信貸財務),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),Home 21 (家居‧21) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 05 June 2015 to 15 August 2017
Affected Media: PRINT,TVC,BANNER,MTR
Action: 17um06302003
From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store
To
Restaurants > Fast Food
Marks & Spencer (馬莎) > Marks & Spencer Food (100%)
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Action: 17tvc-c0413016,17tvc-c0413013,17mob0317160,17mob0308753
From
Games & Hobbies > Mobile Games
Youzu Interactive (游族網絡) > Mobile App – Games (100%)
To
Games & Hobbies > Mobile Games
Ican Entertainment (艾肯娛樂) > Mobile App – Games (100%)
----------------------------------------------------------------------------------------------------------
Action: 17socfb0325008
From
Media > Print Media
New Media (新傳媒) > www.morehk.hk (100%)
To
Media > Print Media
New Media (新傳媒) > Sundaymore.com (100%)
--------------------------------------------------------------------------------------------------------------
Action: 16pmtr1231031
From
Retail > Shopping Mall
Henderson Land Development (恒基兆業地產) > Sunshine City Phase 1-5 Shopping Arcade (新港城中心商場 / 新港城一至五期商場) (100%)
To
Retail > Shopping Mall
Henderson Land Development (恒基兆業地產) > Metro City Plaza (新都城中心) (100%)
--------------------------------------------------------------------------------------------------------------
Action: 15news06057010
From
Home & Living > Architect & Interior Design
Max Home Interior Design & Decoration (雅舍室內設計工程) > Interior Design (100%)
To
Media > Print Media
Visual Publishing > Interior Beaute (雅舍室內設計及家品品牌大獎) (100%)
-------------------------------------------------------------------------------------------------------------
Action: 17ban0720371
From
Banking & Investment Services > Consumer Banking & Integrated Accounts
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Foreign Currency Deposit and Exchange Services (外幣買賣及存款) (100%)
To
Banking & Investment Services > Securities Brokerages & Investment Services
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Investment Services (外匯投資服務) (100%)
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Action: 17socfb0325052,17socfb0303051,17socfb0303042,17socfb0228097,17socfb0222037,17socfb0102010
From
Telecommunication, Mobile Phones & Services > Fixed Line
Pacific Century Group / PCG (盈科拓展集團) - Pacific Century CyberWorks / PCCW (電訊盈科) > Home 21 (家居21) (100%)
To
Home & Living > Furniture & Home Accessories
Home 21 (家居‧21) > Discount Store (100%)