Advertiser: Abbott Laboratories (美國雅培) - PediaSure,Abbott Laboratories (美國雅培) - Similac
Admendment: Sub-Category / Advertiser / Brand / Brand Percentage of Abbott Laboratories (美國雅培) - PediaSure,Abbott Laboratories (美國雅培) - Similac have been amended
Result: Adspend of Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 11 October 2013 to 14 November 2013
Affected Media: PRINT,BANNER
Action: 13os11120011,13next11071009,13news10300102,13news11084005,13tvbw11040010,13sud11010003,13news10250029,13news10246009,13east10161005,13news10116024
From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (50%)
Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (50%)
To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - PediaSure > PediaSure (保兒加營素) (33%)
Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (33%)
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (34%)
Action: 13metro10310014,13ban1028202,13ban1025102
From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (100%)
To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - PediaSure > PediaSure (保兒加營素) (33%)
Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (33%)
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (34%)
