Sep 4, 2019

Sub-Category / Advertiser / Brand / Brand Percentage Updated for Abbott Laboratories (美國雅培) - PediaSure,Abbott Laboratories (美國雅培) - Similac,Abbott Laboratories (美國雅培),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏)

Advertiser: Abbott Laboratories (美國雅培) - PediaSure,Abbott Laboratories (美國雅培) - Similac,Abbott Laboratories (美國雅培),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏)

Admendment: Sub-Category / Advertiser / Brand / Brand Percentage of Abbott Laboratories (美國雅培) - PediaSure,Abbott Laboratories (美國雅培) - Similac,Abbott Laboratories (美國雅培),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) have been amended

Result: Adspend of Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 29 October 2012 to 06 April 2014

Affected Media: BANNER,TVC,FOCUS,BUS,PRINT


Action: 13ban1024301,13ban1024403,13ban1024113,13ban1024631,13ban1027818,13ban1022601

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - PediaSure > PediaSure (保兒加營素) (33%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (33%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (34%)


Action: 13tvc-c1018013,13tvc-c1025001

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Similac Baby 2 Follow-up Formula (雅培親體2號 / 雅培心美力恩美力2號) (100%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (0%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (0%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 2 (雅培HMO 2號) (100%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (0%)


Action: 13focus0927001

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 2 (雅培HMO 2號) (100%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (0%)


Action: 13bus0901001
From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (100%)

To
Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (50%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (50%)


Action: 13ban0930103,13ban0930214,13news08096025,13news08092041,13news08091003,12cable-c1224019,12cable-c1218010,12tvc-e1229002,12tvc-e1224003

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (50%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (50%)

To
Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (50%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (50%)


Action: 13tvc-c0218006,13tvc-c0107012,12tvc-c1210013,12tvc-c1104002

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Similac Toddler 3 Growing-up Milk (雅培親體3號 / 雅培心美力恩加健3號) (100%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Mobile App (雅培面試班應用程式) (0%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 3 (雅培HMO 3號) (34%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (33%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Mobile App (雅培面試班應用程式) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (33%)


Action: 13news02010023,13news01293016

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (50%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (50%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - PediaSure > PediaSure (保兒加營素) (33%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (33%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (34%)


Action: 12news1214257,12news1116883,12news1102376

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (50%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (50%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (50%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (50%)


Action: 12tvc-c1029009,12tvc-e1029002

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Similac Toddler 3 Growing-up Milk (雅培親體3號 / 雅培心美力恩加健3號) (100%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (0%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Mobile App (雅培面試班應用程式) (0%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 3 (雅培HMO 3號) (34%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (33%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Mobile App (雅培面試班應用程式) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (33%)