Sep 4, 2019

Sub-Category / Advertiser / Brand / Brand Percentage Updated for Abbott Laboratories (美國雅培) - Similac,Dairy Farm Group (牛奶公司集團) - Mannings (萬寧),Abbott Laboratories (美國雅培) - PediaSure

Advertiser: Abbott Laboratories (美國雅培) - Similac,Dairy Farm Group (牛奶公司集團) - Mannings (萬寧),Abbott Laboratories (美國雅培) - PediaSure

Admendment: Sub-Category / Advertiser / Brand / Brand Percentage of Abbott Laboratories (美國雅培) - Similac,Dairy Farm Group (牛奶公司集團) - Mannings (萬寧),Abbott Laboratories (美國雅培) - PediaSure have been amended

Result: Adspend of Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 December 2013 to 01 February 2015

Affected Media: PRINT,BANNER,FOCUS,MTR


Action: 14babymo12010002,14cab11010014,14sud07110003,14pmtr1111210

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (100%)

To
Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (50%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (50%)


Action: 13premo12010001
From
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (33%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) > Similac Mom (媽媽喜康素) (34%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Similac Go & Grow Infant Formula (金護系列2號) (33%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Drug Store (0%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (34%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Similac Go & Grow Infant Formula (金護系列2號) (33%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (33%)


Action: 13news12191045

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - PediaSure > PediaSure (保兒加營素) (33%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (34%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (33%)


Action: 14ban0110412,13ban1231416,13ban1231415,13ban1230707,13ban1227708,13ban1231303,14mob0111707

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - PediaSure > PediaSure (保兒加營素) (33%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (33%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (34%)


Action: 14ours01010002

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - PediaSure > PediaSure (保兒加營素) (50%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (50%)


Action: 14focus0117001

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Similac Baby 2 Follow-up Formula (雅培親體2號 / 雅培心美力恩美力2號) (100%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Milk Powder (0%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Similac HMO Stage 2 (雅培HMO 2號) (100%)

Beverages > Milk Powder for Adults
Abbott Laboratories (美國雅培) - Similac > Similac Mom (雅培媽媽喜康素) (0%)

Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) - Similac > Milk Powder for Infants & Children (0%)