Jun 1, 2021

Sub-Category / Advertiser / Brand / Brand Percentage Updated for Pernod Ricard - Martell (馬爹利),Lay Wheeler,LVMH Group - Veuve Clicquot,The Balvenie,Glenfiddich,Marks & Spencer (馬莎)

Advertiser: Pernod Ricard - Martell (馬爹利),Lay Wheeler,LVMH Group - Veuve Clicquot,The Balvenie,Glenfiddich,Marks & Spencer (馬莎)


Amendment: Sub-Category / Advertiser / Brand / Brand Percentage of Pernod Ricard - Martell (馬爹利),Lay Wheeler,LVMH Group - Veuve Clicquot,The Balvenie,Glenfiddich,Marks & Spencer (馬莎) have been amended


Result: Adspend of Sub-Category / Advertiser / Brand / Brand Percentage would be affected


Affected Period: 25 March 2006 to 27 March 2021


Affected Media: PRINT,SOC



Action: 11fort0613003


From

Wine, Beer, Whisky & Liquor > Whisky

Pernod Ricard - Martell (馬爹利) > Martell L'or De Jean (100%)


To

Wine, Beer, Whisky & Liquor > Cognac

Pernod Ricard - Martell (馬爹利) > Martell L'or De Jean (100%)


----------------------------

Action: news032506217


From

Wine, Beer, Whisky & Liquor > Retail & Distributors

Lay Wheeler > International Wine Merchants (50%)


Wine, Beer, Whisky & Liquor > Red & White Wine

La Grande Dame > Red Wine (50%)


To

Wine, Beer, Whisky & Liquor > Retail & Distributors

Lay Wheeler > International Wine Merchants (50%)


Wine, Beer, Whisky & Liquor > Champagne

LVMH Group - Veuve Clicquot > La Grande Dame (50%)


-----------------------------

Action: 19news11290263,19news11160099,20news10170070,21news01090061


From

Wine, Beer, Whisky & Liquor > Red & White Wine

La Grande Dame > Red Wine (100%)


To

Wine, Beer, Whisky & Liquor > Champagne

LVMH Group - Veuve Clicquot > La Grande Dame (100%)


----------------------------

Action: 10crit0501001


From

Wine, Beer, Whisky & Liquor > Red & White Wine

The Balvenie > White Wine (100%)


To

Wine, Beer, Whisky & Liquor > Whisky

The Balvenie > Whisky (100%)


-----------------------------

Action: news021107205,news020707211


From

Wine, Beer, Whisky & Liquor > Red & White Wine

Glenfiddich > White Wine (50%)


Wine, Beer, Whisky & Liquor > Red & White Wine

The Balvenie > White Wine (50%)


To

Wine, Beer, Whisky & Liquor > Whisky

The Balvenie > Whisky (50%)


Wine, Beer, Whisky & Liquor > Whisky

Glenfiddich > Whisky (50%)


----------------------------

Action: 19soc07081395


From

Wine, Beer, Whisky & Liquor > Red & White Wine

Marks & Spencer (馬莎) > Red & White Wine (100%)


To

Wine, Beer, Whisky & Liquor > Beer

Marks & Spencer (馬莎) > Beer (100%)


---------------------------------

Action: 21soc01264289,20soc12301529,20soc12300656,20soc03241409,19soc02020789,19soc02020788


From

Wine, Beer, Whisky & Liquor > Red & White Wine

Marks & Spencer (馬莎) > Red & White Wine (100%)


To

Wine, Beer, Whisky & Liquor > Red & White Wine

Marks & Spencer (馬莎) > Red & White Wine (50%)


Wine, Beer, Whisky & Liquor > Champagne

Marks & Spencer (馬莎) > Champagne (50%)


------------------------------

Action: 20soc01202164


From

Wine, Beer, Whisky & Liquor > Red & White Wine

Marks & Spencer (馬莎) > Red & White Wine (100%)


To

Wine, Beer, Whisky & Liquor > Champagne

Marks & Spencer (馬莎) > Champagne (100%)


------------------------------

Action: 10mist1218006,10mist1218005


From

Wine, Beer, Whisky & Liquor > Red & White Wine

Glenfiddich > White Wine (100%)


To

Wine, Beer, Whisky & Liquor > Whisky

Glenfiddich > Whisky (100%)