Advertiser: China Mobile (中國移動通信) / AW Media (亞太盈動傳播)
Amendment: Advertiser of the following ad has been amended
Result: Adspend of related advertisers would be affected
Affected Period: Jul 2011
Affected Media: Newspaper
Action:
1. Ref: 11news0727008
Brand updated from "China Mobile (中國移動通信) > China Mobile Services (100%) " to "AW Media (亞太盈動傳播) > 400 VIP Dedicated Line (移動400VIP專線) (100%) "
Feb 22, 2012
Several brands of Sino Hotel Group amended
Advertiser: Sino Hotel Group (信和酒店集團)
Amendment: Brands of the several ads have been amended
Result: Adspend of related advertisers would be affected
Affected Period: Jul 2011
Affected Media: Newspaper
Action:
Brand updated from "Sino Hotel Group (信和酒店集團) > Wedding Banquet (婚宴) (100%) " to "Sino Hotel Group (信和酒店集團)
> City Garden Hotel Wedding Banquet (城市花園酒店婚宴) (34%)" / "Sino Land / Sino Group (信和集團) > Hong KongGold Coast Yacht And Country Club (黃金海岸鄉村俱樂部．遊艇會) (33%)" & "Sino Hotel Group (信和酒店集團) > The Royal Pacific Wedding Banquet (皇家太平洋酒店婚宴) (33%)"
Amendment: Brands of the several ads have been amended
Result: Adspend of related advertisers would be affected
Affected Period: Jul 2011
Affected Media: Newspaper
Action:
Brand updated from "Sino Hotel Group (信和酒店集團) > Wedding Banquet (婚宴) (100%) " to "Sino Hotel Group (信和酒店集團)
> City Garden Hotel Wedding Banquet (城市花園酒店婚宴) (34%)" / "Sino Land / Sino Group (信和集團) > Hong KongGold Coast Yacht And Country Club (黃金海岸鄉村俱樂部．遊艇會) (33%)" & "Sino Hotel Group (信和酒店集團) > The Royal Pacific Wedding Banquet (皇家太平洋酒店婚宴) (33%)"
Brands of Panasonic and Chung Yuen amended
Advertiser: Panasonic (樂聲牌) / Chung Yuen (中原電器)
Amendment: Advertisers & Brands of the following ad has been amended
Result: Adspend of related advertisers and categories would be affected
Affected Period: Dec 2011
Affected Media: Newspaper
Action:
11news1229021
Brand updated from "Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (100%)" / "Chung Yuen (中原電器)
> Electrical Appliances Retailer (0%)" to "Chung Yuen (中原電器) > Electrical Appliances Retailer (100%)" / "Octopus Cards (八達通卡)
> Octopus Card (八達通卡) (0%)" / "Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (0%)" & "Sony (新力) > 3D TV (0%)"
Amendment: Advertisers & Brands of the following ad has been amended
Result: Adspend of related advertisers and categories would be affected
Affected Period: Dec 2011
Affected Media: Newspaper
Action:
11news1229021
Brand updated from "Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (100%)" / "Chung Yuen (中原電器)
> Electrical Appliances Retailer (0%)" to "Chung Yuen (中原電器) > Electrical Appliances Retailer (100%)" / "Octopus Cards (八達通卡)
> Octopus Card (八達通卡) (0%)" / "Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (0%)" & "Sony (新力) > 3D TV (0%)"
Brands of Panasonic amended
Advertiser: Panasonic (樂聲牌)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Dec 2011
Affected Media: Magazine
Action:
11jmen0301022
Brand updated from "Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (100%)" to "Panasonic (樂聲牌) > (3D Range Products) 3D家庭娛樂系列 (50%)" / "Panasonic (樂聲牌) > 3D Digital Camcorder (3D數碼攝錄機) (25%)" & "Panasonic (樂聲牌)
> 3D Prime Lens (3D定焦鏡頭) (25%)"
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Dec 2011
Affected Media: Magazine
Action:
11jmen0301022
Brand updated from "Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (100%)" to "Panasonic (樂聲牌) > (3D Range Products) 3D家庭娛樂系列 (50%)" / "Panasonic (樂聲牌) > 3D Digital Camcorder (3D數碼攝錄機) (25%)" & "Panasonic (樂聲牌)
> 3D Prime Lens (3D定焦鏡頭) (25%)"
Category of Vera Wang updated
Advertiser: Vera Wang
Amendment: Category amended and brand renamed
Result: Adspend of related categories would be affected
Affected Period: Nov 2006 - Feb 2012
Affected Media: Newspaper & Magazine
Action:
Vera Wang > Papyrus Stationery Collections
1. Category updated from "Books, Gifts & Stationery -> Stationery" to "Books, Gifts & Stationery -> Gifts"
2. The name of the brand has been revised to "Vera Wang > Personalized Wedding & boxed Stationery Collection"
Amendment: Category amended and brand renamed
Result: Adspend of related categories would be affected
Affected Period: Nov 2006 - Feb 2012
Affected Media: Newspaper & Magazine
Action:
Vera Wang > Papyrus Stationery Collections
1. Category updated from "Books, Gifts & Stationery -> Stationery" to "Books, Gifts & Stationery -> Gifts"
2. The name of the brand has been revised to "Vera Wang > Personalized Wedding & boxed Stationery Collection"
More ISP ads added
Advertiser: Wyeth (惠氏) - Wyeth GOLD (惠氏金裝) / Campbell Soup (金寶湯) / Nissin Foods (日清食品) / Unilever - Knorr (家樂牌) / Nestle Dairy Farm (雀巢牛奶公司)
Amendment: Missing appearance added back
Result: Adspend of related advertisers and media would be affected
Affected Period: Dec 2011
Affected Media: In-store Promotion
Action:
1. Late arrival of data from log provider
Category of StrawberryNet amended
Advertiser: StrawberryNet (香港草莓網)
Amendment: Category amended and brand renamed
Result: Adspend of related brands & categories would be affected
Affected Period: Apr 2008 - Aug 2011
Affected Media: Interactive
Action:
StrawberryNet (香港草莓網) > Online Cosmetics Retailer
1. Category updated from "Cosmetics & Skincare -> Retail & Distributors" to "Retail -> Online Stores & Group Buying Services"
2. The name of the brand has been revised to "StrawberryNet (香港草莓網) > Online Store"
Amendment: Category amended and brand renamed
Result: Adspend of related brands & categories would be affected
Affected Period: Apr 2008 - Aug 2011
Affected Media: Interactive
Action:
StrawberryNet (香港草莓網) > Online Cosmetics Retailer
1. Category updated from "Cosmetics & Skincare -> Retail & Distributors" to "Retail -> Online Stores & Group Buying Services"
2. The name of the brand has been revised to "StrawberryNet (香港草莓網) > Online Store"
Subcategory of Coca Cola amended
Advertiser: The Coca Cola (可口可樂)
Amendment: Subcategory amended
Result: Adspend of related subcategories would be affected
Affected Period: Aug 2011
Affected Media: MTR
Action:
The Coca Cola (可口可樂) > Range Products
1. Category updated from "Beverages -> Herbal Tea & Health Drinks" to "Beverages -> Carbonated Drinks"
Amendment: Subcategory amended
Result: Adspend of related subcategories would be affected
Affected Period: Aug 2011
Affected Media: MTR
Action:
The Coca Cola (可口可樂) > Range Products
1. Category updated from "Beverages -> Herbal Tea & Health Drinks" to "Beverages -> Carbonated Drinks"
Several brands of J.P. Morgan amended
Advertiser: J.P. Morgan Chase & Co.
Amendment: Brand of several ads have been amended
Result: Adspend of related advertisers, brands and subcategories would be affected
Affected Period: Oct 2006 / Sep 2009 / Nov 2010 / Nov 2011
Affected Media: Newspaper & Interactive
Action:
1. Brand changed from "J.P. Morgan Chase & Co. - J.P. Morgan Chase > JPMorgan Asset Management (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan Chase > Chase Sapphire (100%)"
2. Brand changed from "J.P. Morgan Chase & Co. - J.P. Morgan Chase > JPMorgan Asset Management (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan Chase > Events, Sponsorship & Compliments (100%)"
3. Brand changed from " J.P. Morgan Chase & Co. - J.P. Morgan Chase > Corporate Image (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan Asset Management [JF Asset Management (JF 資產管理)] > JF Asset Management (100%)"
4. Brand changed from "J.P. Morgan Chase & Co. - J.P. Morgan Chase > Corporate Image (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan's Global Commodities Group > Corporate Image (100%)"
Amendment: Brand of several ads have been amended
Result: Adspend of related advertisers, brands and subcategories would be affected
Affected Period: Oct 2006 / Sep 2009 / Nov 2010 / Nov 2011
Affected Media: Newspaper & Interactive
Action:
1. Brand changed from "J.P. Morgan Chase & Co. - J.P. Morgan Chase > JPMorgan Asset Management (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan Chase > Chase Sapphire (100%)"
2. Brand changed from "J.P. Morgan Chase & Co. - J.P. Morgan Chase > JPMorgan Asset Management (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan Chase > Events, Sponsorship & Compliments (100%)"
3. Brand changed from " J.P. Morgan Chase & Co. - J.P. Morgan Chase > Corporate Image (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan Asset Management [JF Asset Management (JF 資產管理)] > JF Asset Management (100%)"
4. Brand changed from "J.P. Morgan Chase & Co. - J.P. Morgan Chase > Corporate Image (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan's Global Commodities Group > Corporate Image (100%)"
Dimension amended - HK PolyU
Advertiser: The Hong Kong Polytechnic University (香港理工大學)
Amendment: Amend dimension of one spot
Result: Adspend of related ad and media would be affected
Affected Period: Dec 2009
Affected Media: Sudden Weekly
Action:
1. Dimension of 09sud1204003 for 1 spot appearred in Sudden Weekly has been updated
Amendment: Amend dimension of one spot
Result: Adspend of related ad and media would be affected
Affected Period: Dec 2009
Affected Media: Sudden Weekly
Action:
1. Dimension of 09sud1204003 for 1 spot appearred in Sudden Weekly has been updated
Dimension amended: Silk Road Arts Festival
Advertiser: Silk Road Arts Festival (絲綢之路藝術節) / Georgian National Dance (格魯吉亞國家舞蹈團)
Amendment: Amend dimension of one spot
Result: Adspend of related ad and media would be affected
Affected Period: Sep 2009
Affected Media: U Magazine
Action:
1. Dimension of 09um0904201 for 1 spot appearred in U Magazine has been updated
Amendment: Amend dimension of one spot
Result: Adspend of related ad and media would be affected
Affected Period: Sep 2009
Affected Media: U Magazine
Action:
1. Dimension of 09um0904201 for 1 spot appearred in U Magazine has been updated
Date period amended - Friesland
Advertiser: Friesland - Friso (美素佳兒)
Amendment: Amended date period
Result: Adspend of related ad and media would be affected
Affected Period: Dec 2011
Affected Media: Focus Media
Action:
1. Appearance date of 11focus1001204 has been updated from 1-11 Dec 2011 to 1-31 Dec 2011
Amendment: Amended date period
Result: Adspend of related ad and media would be affected
Affected Period: Dec 2011
Affected Media: Focus Media
Action:
1. Appearance date of 11focus1001204 has been updated from 1-11 Dec 2011 to 1-31 Dec 2011
Advertiser amended: Shun Hing JVC to Panasonic
Advertiser: Shun Hing JVC (信興 JVC) / Panasonic (樂聲牌)
Amendment: Advertiser of the following ad has been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Feb - Mar 2010
Affected Media: Bus Shelter
Action:
1. Ref: 10she0223012
Brand updated from "Shun Hing JVC (信興 JVC) > Electrical Appliances (100%)" to "Panasonic (樂聲牌) > Momi Momi Massage Lounger (Momi Momi 按摩椅) (100%)"
Amendment: Advertiser of the following ad has been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Feb - Mar 2010
Affected Media: Bus Shelter
Action:
1. Ref: 10she0223012
Brand updated from "Shun Hing JVC (信興 JVC) > Electrical Appliances (100%)" to "Panasonic (樂聲牌) > Momi Momi Massage Lounger (Momi Momi 按摩椅) (100%)"
Brands of Bayer amended
Advertiser: Bayer (拜耳) - Redoxon (維多C) / South China Media / SC Media (南華傳媒)
Amendment: Advertiser & brands of the following ad have been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Jul 2011
Affected Media: Magazine
Action:
1. Ref: 11sma0707009
Brand updated from "Bayer (拜耳) - Redoxon (維多C) > Redoxon (維多C兒童咀嚼片) (100%)" to "South China Media / SC Media (南華傳媒) > Whizkids Express Weekly (兒童快報周刊) (50%)", "Bayer (拜耳) - Redoxon (維多C) > Redoxon (維多C兒童咀嚼片) (50%)"
Amendment: Advertiser & brands of the following ad have been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Jul 2011
Affected Media: Magazine
Action:
1. Ref: 11sma0707009
Brand updated from "Bayer (拜耳) - Redoxon (維多C) > Redoxon (維多C兒童咀嚼片) (100%)" to "South China Media / SC Media (南華傳媒) > Whizkids Express Weekly (兒童快報周刊) (50%)", "Bayer (拜耳) - Redoxon (維多C) > Redoxon (維多C兒童咀嚼片) (50%)"
Merged brands - The Peoples Municipal Government of ChangChun
Advertiser: The Peoples Municipal Government of ChangChun (長春市人民政府)
Amendment: Merged brands
Result: Adspend of related brands would be affected
Affected Period: Dec 2003 - Apr 2009
Affected Media: TV & Newspaper
Action:
1. Merge brand of "The Peoples Municipal Government of ChangChun (長春市人民政府) > Organization (長春旅遊產品香港推介會)" with "The Peoples Municipal Government of ChangChun (長春市人民政府) > Chinese Business Opportunity Development"
Amendment: Merged brands
Result: Adspend of related brands would be affected
Affected Period: Dec 2003 - Apr 2009
Affected Media: TV & Newspaper
Action:
1. Merge brand of "The Peoples Municipal Government of ChangChun (長春市人民政府) > Organization (長春旅遊產品香港推介會)" with "The Peoples Municipal Government of ChangChun (長春市人民政府) > Chinese Business Opportunity Development"
Brands of Da Cheng International Asset Management amended
Advertiser: Da Cheng International Asset Management (大成國際資產管理)
Amendment: Brands of the following ads have been amended
Result: Adspend of related brands would be affected
Affected Period: Jul 2010 & Nov 2011
Affected Media: Newspaper
Action:
1. Ref: 11news1128161
Brand updated from "Da Cheng International Asset Management (大成國際資產管理) > Events, Sponsorship & Compliments (100%) " to Da Cheng International Asset Management (大成國際資產管理)" > "Da Cheng China Core-Satellite Equity Fund (大成中國核心衛星股票基金) (100%)"
2. Ref: 10news0715309
Brand updated from "Da Cheng International Asset Management (大成國際資產管理) > Events, Sponsorship & Compliments (100%)"
" to "Da Cheng International Asset Management (大成國際資產管理) > Da Cheng CSI China Mainland Consumer Tracker (大成中証中國內地消費ETF) (100%)"
Amendment: Brands of the following ads have been amended
Result: Adspend of related brands would be affected
Affected Period: Jul 2010 & Nov 2011
Affected Media: Newspaper
Action:
1. Ref: 11news1128161
Brand updated from "Da Cheng International Asset Management (大成國際資產管理) > Events, Sponsorship & Compliments (100%) " to Da Cheng International Asset Management (大成國際資產管理)" > "Da Cheng China Core-Satellite Equity Fund (大成中國核心衛星股票基金) (100%)"
2. Ref: 10news0715309
Brand updated from "Da Cheng International Asset Management (大成國際資產管理) > Events, Sponsorship & Compliments (100%)"
" to "Da Cheng International Asset Management (大成國際資產管理) > Da Cheng CSI China Mainland Consumer Tracker (大成中証中國內地消費ETF) (100%)"
Brands of Versace amended
Advertiser: Versace / Gianni Versace
Amendment: Brands of several ads have been amended
Result: Adspend of related brands & categories would be affected
Affected Period: 2010 - 2011
Affected Media: Newspaper
Action:
1. Brand updated from "Versace / Gianni Versace > Jewellery (100%)" to "Versace / Gianni Versace > Fashion Accessories (100%)"
Amendment: Brands of several ads have been amended
Result: Adspend of related brands & categories would be affected
Affected Period: 2010 - 2011
Affected Media: Newspaper
Action:
1. Brand updated from "Versace / Gianni Versace > Jewellery (100%)" to "Versace / Gianni Versace > Fashion Accessories (100%)"
Brands of some cruises amended
Advertiser: Jetour Holding (捷旅集團) / Costa Classica (經典號 / 古典號) / Legend of the Sea (海洋神話號) / Hong Kong Wing On Travel Service / Royal Caribbean (皇家加勒比國際郵輪)
Amendment: Brands of several ads have been amended
Result: Adspend of related brands & categories would be affected
Affected Period: Dec 2011
Affected Media: Newspaper
Action:
1. Brand updated from "Jetour Holding (捷旅集團) > Jetour Holiday (捷旅假期) (50%)", "Costa Cruises (歌詩達郵輪) > Costa Classica (經典號 / 古典號) (17%)", "Royal Caribbean (皇家加勒比國際郵輪) > Legend of the Sea (海洋神話號) (17%)" & "Costa Cruises (歌詩達郵輪) > Costa Favolosa (至臻號) (16%)" to "Jetour Holding (捷旅集團) > Jetour Holiday (捷旅假期) (100%)"
2. Brand updated from "Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (50%)" & "Royal Caribbean (皇家加勒比國際郵輪) > Legend of the Sea (海洋神話號) (50%)" to "Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (100%)"
Amendment: Brands of several ads have been amended
Result: Adspend of related brands & categories would be affected
Affected Period: Dec 2011
Affected Media: Newspaper
Action:
1. Brand updated from "Jetour Holding (捷旅集團) > Jetour Holiday (捷旅假期) (50%)", "Costa Cruises (歌詩達郵輪) > Costa Classica (經典號 / 古典號) (17%)", "Royal Caribbean (皇家加勒比國際郵輪) > Legend of the Sea (海洋神話號) (17%)" & "Costa Cruises (歌詩達郵輪) > Costa Favolosa (至臻號) (16%)" to "Jetour Holding (捷旅集團) > Jetour Holiday (捷旅假期) (100%)"
2. Brand updated from "Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (50%)" & "Royal Caribbean (皇家加勒比國際郵輪) > Legend of the Sea (海洋神話號) (50%)" to "Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (100%)"
Airtime amended: Mannings
Advertiser: Mannings (萬寧)
Amendment: Airtime amended
Result: Adspend of related ad and media would be affected
Affected Period: May 2010
Affected Media: TVC
Action:
1. The airtime of 10tvc-c0513007 has been amended from 8s to 10s.
Amendment: Airtime amended
Result: Adspend of related ad and media would be affected
Affected Period: May 2010
Affected Media: TVC
Action:
1. The airtime of 10tvc-c0513007 has been amended from 8s to 10s.
TVC ad format amended: HSBC (匯豐銀行)
Advertiser: HSBC (匯豐銀行)
Amendment: Ad format of a TVC ad amended
Result: Adspend of related ad and media would be affected
Affected Period: Mar - Sep 2011
Affected Media: Nov TV
Action:
1. The ad format of 11now-c0304003 has been amended from Normal Spots to TV Billboards
Amendment: Ad format of a TVC ad amended
Result: Adspend of related ad and media would be affected
Affected Period: Mar - Sep 2011
Affected Media: Nov TV
Action:
1. The ad format of 11now-c0304003 has been amended from Normal Spots to TV Billboards
Number of tram cars updated: Hokkaido Federation of Fisheries Cooperative Associations
Advertiser: Hokkaido Federation of Fisheries Cooperative Associations
Amendment: No. of tram cars updated
Result: Adspend of related ad and media would be affected
Affected Period: Dec 2011
Affected Media: Tram Body
Action:
1. No. of cars for 12tram0131005 has been updated
Amendment: No. of tram cars updated
Result: Adspend of related ad and media would be affected
Affected Period: Dec 2011
Affected Media: Tram Body
Action:
1. No. of cars for 12tram0131005 has been updated
Brands amended: Chamber of H.K. Computer Industry
Advertiser: Hewlett-Packard / hp (惠普) {Acquired}, Samsung (三星), Lenovo (聯想集團) [Legend Group], The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) & Metro Broadcast (新城廣播)
Amendment: Brand of serveral ads have been amended
Result: Adspend of related advertiers and brands would be affected
Affected Period: Sep 2011
Media: Radio
Action:
1. Ref: 11rad-c0922016 / 11rad-c0922015
Brand of the above ads has been amended from "Hewlett-Packard / hp (惠普) {Acquired} > Printers (100%)" to "The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Metro Broadcast (新城廣播) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Hewlett-Packard / hp (惠普) {Acquired} > Printers (0%)"
2. Ref: 11rad-c0921009
Brand of the above ad has been amended from "Samsung (三星) > Galaxy Tab (100%)" to "The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Metro Broadcast (新城廣播) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Samsung (三星) > Galaxy Tab (0%)"
3. 11rad-c0911004 / 11rad-c0909028 / 11rad-c0908016
Brand of the above ad has been amended from "Lenovo (聯想集團) [Legend Group] > Notebooks (手提電腦) (100%)" to "The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Metro Broadcast (新城廣播) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Lenovo (聯想集團) [Legend Group] > Notebooks (手提電腦) (0%)"
Amendment: Brand of serveral ads have been amended
Result: Adspend of related advertiers and brands would be affected
Affected Period: Sep 2011
Media: Radio
Action:
1. Ref: 11rad-c0922016 / 11rad-c0922015
Brand of the above ads has been amended from "Hewlett-Packard / hp (惠普) {Acquired} > Printers (100%)" to "The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Metro Broadcast (新城廣播) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Hewlett-Packard / hp (惠普) {Acquired} > Printers (0%)"
2. Ref: 11rad-c0921009
Brand of the above ad has been amended from "Samsung (三星) > Galaxy Tab (100%)" to "The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Metro Broadcast (新城廣播) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Samsung (三星) > Galaxy Tab (0%)"
3. 11rad-c0911004 / 11rad-c0909028 / 11rad-c0908016
Brand of the above ad has been amended from "Lenovo (聯想集團) [Legend Group] > Notebooks (手提電腦) (100%)" to "The Chamber of H.K. Computer Industry / CHKCI (香港電腦商會) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Metro Broadcast (新城廣播) > Events, Sponsorship & Compliments (香港電腦通訊名牌) (50%)" / "Lenovo (聯想集團) [Legend Group] > Notebooks (手提電腦) (0%)"
Brand amended: HKR International
Advertiser: HKR International (香港興業國際)
Amendment: Brand of several ads has been amended
Result: Adspend of related brands & subcategories would be affected
Affected Period: Jun 2008 - Dec 2011
Affected Media: Magazine & Interactive
Action:
Brands of several ads have been amended like:-
1. Brand updated from "HKR International (香港興業國際) > DB North Plaza (愉景北商場) (100%) " to "HKR International (香港興業國際) > D Deck (100%)"
2. Brand updated from "HKR International (香港興業國際) > Discovery Bay (愉景灣) (100%)" to "HKR International (香港興業國際) > DB North Plaza (愉景北商場) (50%)" & "HKR International (香港興業國際) > D Deck (50%)"
3. Brand updated from HKR International (香港興業國際) > Discovery Bay (愉景灣) (100%) to "HKR International (香港興業國際)
> D Deck (100%)"
4. Brand updated from "HKR International (香港興業國際) > Discovery Bay (愉景灣) (100%)" to "HKR International (香港興業國際)
> Handmade Hong Kong (100%)"
Amendment: Brand of several ads has been amended
Result: Adspend of related brands & subcategories would be affected
Affected Period: Jun 2008 - Dec 2011
Affected Media: Magazine & Interactive
Action:
Brands of several ads have been amended like:-
1. Brand updated from "HKR International (香港興業國際) > DB North Plaza (愉景北商場) (100%) " to "HKR International (香港興業國際) > D Deck (100%)"
2. Brand updated from "HKR International (香港興業國際) > Discovery Bay (愉景灣) (100%)" to "HKR International (香港興業國際) > DB North Plaza (愉景北商場) (50%)" & "HKR International (香港興業國際) > D Deck (50%)"
3. Brand updated from HKR International (香港興業國際) > Discovery Bay (愉景灣) (100%) to "HKR International (香港興業國際)
> D Deck (100%)"
4. Brand updated from "HKR International (香港興業國際) > Discovery Bay (愉景灣) (100%)" to "HKR International (香港興業國際)
> Handmade Hong Kong (100%)"
Merged brands for Mattel
Advertiser: Mattel (美泰) > Barbie
Amendment: Merged brands
Result: Adspend of related brand would be affected
Affected Period: Mar 2001 - Dec 2011
Affected Media: TV, Newspaper, Magazine & Interactive
Action:
1. Merged "Mattel - Barbie > Girls' Accessories & Dolls" into "Mattel - Barbie > Toys"
Amendment: Merged brands
Result: Adspend of related brand would be affected
Affected Period: Mar 2001 - Dec 2011
Affected Media: TV, Newspaper, Magazine & Interactive
Action:
1. Merged "Mattel - Barbie > Girls' Accessories & Dolls" into "Mattel - Barbie > Toys"
Brands amended - HK Call Centre Association
Advertiser: PrimeCredit (Asia) (安信信貸 (亞洲)) / HK Call Centre Association / HKCCA (香港客戶中心協會) / City Telecom (HK) - Hong Kong Broadband Network / HKBN (城市電訊 (香港) - 香港寬頻網絡)
Amendment: Advertisers and brands of the following ads have been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Dec 2011
Affected Media: Newspaper
Action:
1. Ref: 11news1214538
Brand updated from "PrimeCredit (Asia) (安信信貸 (亞洲)) > Corporate Image (100%)" & "HK Call Centre Association / HKCCA (香港客戶中心協會) > HKCCA Awards (香港客戶中心協會大獎) (0%)" to "HK Call Centre Association / HKCCA (香港客戶中心協會)
> HKCCA Awards (香港客戶中心協會大獎) (100%)"
2. Ref: 11news1214541
Brand updated from "City Telecom (HK) - Hong Kong Broadband Network / HKBN (城市電訊 (香港) - 香港寬頻網絡) > Corporate Image (100%)" & "HK Call Centre Association / HKCCA (香港客戶中心協會) > HKCCA Awards (香港客戶中心協會大獎) (0%)" to "HK Call Centre Association / HKCCA (香港客戶中心協會) > HKCCA Awards (香港客戶中心協會大獎) (100%)"
Amendment: Advertisers and brands of the following ads have been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Dec 2011
Affected Media: Newspaper
Action:
1. Ref: 11news1214538
Brand updated from "PrimeCredit (Asia) (安信信貸 (亞洲)) > Corporate Image (100%)" & "HK Call Centre Association / HKCCA (香港客戶中心協會) > HKCCA Awards (香港客戶中心協會大獎) (0%)" to "HK Call Centre Association / HKCCA (香港客戶中心協會)
> HKCCA Awards (香港客戶中心協會大獎) (100%)"
2. Ref: 11news1214541
Brand updated from "City Telecom (HK) - Hong Kong Broadband Network / HKBN (城市電訊 (香港) - 香港寬頻網絡) > Corporate Image (100%)" & "HK Call Centre Association / HKCCA (香港客戶中心協會) > HKCCA Awards (香港客戶中心協會大獎) (0%)" to "HK Call Centre Association / HKCCA (香港客戶中心協會) > HKCCA Awards (香港客戶中心協會大獎) (100%)"
Brands and category updated: ICC
Advertiser: International Capital Consultancy / ICC (智富國際)
Amendment: Merged Brands and rearranged its category
Result: Adspend of related brands & categories would be affected
Affected Period: Oct - Nov 2011 & Feb 2012
Media: Newspaper
Action:
1. Merged "International Capital Consultancy / ICC (智富國際) > Financial Seminar and Workshop" and "International Capital Consultancy / ICC (智富國際) > Consulting" and renamed as "International Capital Consultancy / ICC (智富國際) > Financial Seminar and Workshop"
2. Category changed from 'Business Services > Consulting' to 'Banking & Investment Services > Securities Brokerages & Investment Services'
Amendment: Merged Brands and rearranged its category
Result: Adspend of related brands & categories would be affected
Affected Period: Oct - Nov 2011 & Feb 2012
Media: Newspaper
Action:
1. Merged "International Capital Consultancy / ICC (智富國際) > Financial Seminar and Workshop" and "International Capital Consultancy / ICC (智富國際) > Consulting" and renamed as "International Capital Consultancy / ICC (智富國際) > Financial Seminar and Workshop"
2. Category changed from 'Business Services > Consulting' to 'Banking & Investment Services > Securities Brokerages & Investment Services'
Categories of Mei Mei amended
Advertiser: Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶)
Amendment: Categories of the following brands have been amended
Result: Adspend of related categories would be affected
Affected Period: Jul 2011 - Jan 2012
Media: Newspaper & Magazine
Action:
1. Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶) > Baby Shampoo (天然有機泡沬洗髮露)
Subcategory updated from "Toiletries & Household -> Shampoo & Conditioner" to "Toiletries & Household -> Baby Products"
2. Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶) > Bee Propolis Toothpaste (嬰兒蜂膠牙膏)
Subcategory updated from "Toiletries & Household -> Tooth & Oral Products" to "Toiletries & Household -> Baby Products"
3. Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶) > Baby Bath (天然有機泡沫沐浴露)
Subcategory updated from "Toiletries & Household > Bath & Shower" to "Toiletries & Household > Baby Products"
4. Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶) > Mei Mei Atopicare (嬰兒濕疹護膚霜)
Subcategory updated from "Pharmaceuticals & Healthcare -> Dermatology" to "Toiletries & Household > Baby Products"
Amendment: Categories of the following brands have been amended
Result: Adspend of related categories would be affected
Affected Period: Jul 2011 - Jan 2012
Media: Newspaper & Magazine
Action:
1. Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶) > Baby Shampoo (天然有機泡沬洗髮露)
Subcategory updated from "Toiletries & Household -> Shampoo & Conditioner" to "Toiletries & Household -> Baby Products"
2. Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶) > Bee Propolis Toothpaste (嬰兒蜂膠牙膏)
Subcategory updated from "Toiletries & Household -> Tooth & Oral Products" to "Toiletries & Household -> Baby Products"
3. Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶) > Baby Bath (天然有機泡沫沐浴露)
Subcategory updated from "Toiletries & Household > Bath & Shower" to "Toiletries & Household > Baby Products"
4. Nature's Care Australia - Mei Mei Delicate Skin / Mei Mei Organic & Natural (咪咪媽咪寶寶) > Mei Mei Atopicare (嬰兒濕疹護膚霜)
Subcategory updated from "Pharmaceuticals & Healthcare -> Dermatology" to "Toiletries & Household > Baby Products"
Category of Yomeishu amended
Advertiser: Yomeishu Seizo > Yomeishu (養命酒)
Amendment: Rearranged its category
Result: Adspend of related categories & subcategories would be affected
Affected Period: Jan 2001 - Feb 2012
Media: TVC, Newspaper & Magazine
Action:
1. Subcategory updated from "Wine, Beer, Whisky & Liquor -> Cider & Liquor" to "Beauty, Slimming & Fitness -> Health Food Supplements"
Amendment: Rearranged its category
Result: Adspend of related categories & subcategories would be affected
Affected Period: Jan 2001 - Feb 2012
Media: TVC, Newspaper & Magazine
Action:
1. Subcategory updated from "Wine, Beer, Whisky & Liquor -> Cider & Liquor" to "Beauty, Slimming & Fitness -> Health Food Supplements"
Brand of NWS Transport Services amended
Advertiser: NWS Transport Services (新創建交通服務)
Amendment: Brand of several ads have been amended
Result: Adspend of related brands would be affected
Affected Period: Jul 2011 - Jan 2012
Media: Newspaper, Magazine & Outdoor
Action:
1. Brand of several ads have been amended from "NWS Transport Services (新創建交通服務) > Wifi" to "NWS Transport Services (新創建交通服務) > Mobile Apps"
Amendment: Brand of several ads have been amended
Result: Adspend of related brands would be affected
Affected Period: Jul 2011 - Jan 2012
Media: Newspaper, Magazine & Outdoor
Action:
1. Brand of several ads have been amended from "NWS Transport Services (新創建交通服務) > Wifi" to "NWS Transport Services (新創建交通服務) > Mobile Apps"
Some duplicated appearance for Cathay Pacific deleted
Advertiser: Cathay Pacific (國泰航空)
Amendment: Deleted some duplicated appearance
Result: Adspend of related ad and media would be affected
Affected Period: Nov - Dec 2011
Affected Media: Interactive
Amendment: Deleted some duplicated appearance
Result: Adspend of related ad and media would be affected
Affected Period: Nov - Dec 2011
Affected Media: Interactive
Size updates - Recruit
Amendment: Publication size updated
Result: Adspend of related media would be affected
Affected Period: Aug - Dec 2011
Affected Media: Recruit
Action:
1. Dimension Recruited has been updated from h:33cm x w:25.4cm to h:32cm x w:25.4cm since Aug 2011
Result: Adspend of related media would be affected
Affected Period: Aug - Dec 2011
Affected Media: Recruit
Action:
1. Dimension Recruited has been updated from h:33cm x w:25.4cm to h:32cm x w:25.4cm since Aug 2011
Advertiser amended: Jockey to Gigasports
Advertiser: Jockey / Gigasports
Amendment: Advertiser of the following ads have been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Nov - Dec 2011
Affected Media: MTR
Action:
1. Ref: 11pmtr1129041
Brand updated from "Jockey -> Underwear (100%)" to "Gigasports -> Sports Wear Retailer (100%)"
Amendment: Advertiser of the following ads have been amended
Result: Adspend of related advertisers & Category would be affected
Affected Period: Nov - Dec 2011
Affected Media: MTR
Action:
1. Ref: 11pmtr1129041
Brand updated from "Jockey -> Underwear (100%)" to "Gigasports -> Sports Wear Retailer (100%)"
Dimension amended: HK PolyU
Advertiser: The Hong Kong Polytechnic University (香港理工大學)
Amendment: Amend dimension of one spot
Result: Adspend of related ad and media would be affected
Affected Period: Oct 2008
Affected Media: SCMP
Action:
08news1018210
1. Dimension of 1 spot appearred in SCMP has been updated
Amendment: Amend dimension of one spot
Result: Adspend of related ad and media would be affected
Affected Period: Oct 2008
Affected Media: SCMP
Action:
08news1018210
1. Dimension of 1 spot appearred in SCMP has been updated
Feb 15, 2012
New Arrangement of Ad Magazine Promo
As advised by the industry, the promo of ad
magazine should be counted as commercial spot. Please click this link to view the
sample clip, 12tvc-c0202005. Previously, we counted it as programme promo and
would not monitor it. We have included it in our database now and classified it
as normal spot.
We have backdated the records since 2012 for the
above arrangement.
New Arrangement of TVR Data for ATV Channels
In order to be in sync with Infosys, we shall allow
users to generate TV rating reports for ATVH and ATVW for report period till 31
Dec 2011 on admanGo’s platform.
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