Advertiser: Miscellaneous,New Media (新傳媒),Lifestyle Asia,Conde Nast,Hashtag Legend,Image Factory,Twin Fame,New World Group / New World Development (新世界集團 / 新世界發展),Chic Publishing (子時實業股份),SCMP Group (南華早報集團),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Wemedia01 (HK) (香港零一媒體 / 香港01),Baby Kingdom (親子王國),Around DB,Metro Broadcast (新城廣播),Yahoo (雅虎),Sky Century Technology,Travelplayhard.com (玩轉旅行),Seeing Voices Media,Hkfoodprint (食玩訓資訊站),Hkmovie6 / Hong Kong Movie (香港電影)
Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Miscellaneous,New Media (新傳媒),Lifestyle Asia,Conde Nast,Hashtag Legend,Image Factory,Twin Fame,New World Group / New World Development (新世界集團 / 新世界發展),Chic Publishing (子時實業股份),SCMP Group (南華早報集團),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Wemedia01 (HK) (香港零一媒體 / 香港01),Baby Kingdom (親子王國),Around DB,Metro Broadcast (新城廣播),Yahoo (雅虎),Sky Century Technology,Travelplayhard.com (玩轉旅行),Seeing Voices Media,Hkfoodprint (食玩訓資訊站),Hkmovie6 / Hong Kong Movie (香港電影) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 02 November 2020 to 30 December 2020
Affected Media: SOC
Action: 20soc12093812,20soc12103700,20soc12114551,20soc12142978,20soc12153832,20soc12164582,20soc12164583,20soc12234063,20soc12234062,20soc12262415,20soc11022586,20soc11053192,20soc11192787,20soc11221745
From
Fashion, Accessories & Eyewear > Bags
Sidefame Group (西彥) - Furla > Bags (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Food > Retail & Distributors
CookCook Land (星廚天地) > Food Retailer (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Jewellery, Watches & Luxury Products > Watch & Clock
Kering (開雲) - Girard-Perregaux / GP (芝柏表) > Watches (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Retail > Shopping Mall
MTR Corporation (港鐵) > Luk Yeung Galleria (綠楊坊) (50%)
Restaurants -> Coffee & Tea Shop
Tai Hing Catering Group (太興飲食集團) > Teawood (茶木) (50%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Wine, Beer, Whisky & Liquor > Cider & Liquor
The Japan Food Product Overseas Promotion Centre / JFOODO > Seafood Loves Sake (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Bridal > Bridal Wear & Photography
Takearax > Bridal Photography (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Electrical Appliances > Cooking Appliances
Bruno > Compact Hot Plate (多功能電熱鍋) (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Hotels, Resorts & Serviced Apartments > Hong Kong Hotels & Resorts
Wharf Hotels (九龍倉酒店) - Niccolo (尼依格羅) > The Murray, Hong Kong (香港美利酒店) (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Retail > Shopping Mall
New World Group / New World Development (新世界集團 / 新世界發展) > K11 Art Mall (50%)
Retail > Shopping Mall
Urban Renewal Authority (市區重建局) > K11 Art Mall (50%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Health & Beauty Food > Health Supplements
Q嚐伴 > Pure Fish Essence (純滴魚萃) (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Games & Hobbies > Books & Comics
Hong Kong Public Library / HKPL (香港公共圖書館) > Library (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Telecommunication, Mobile Phones & Services > Mobile Phones
Apple Inc > iPhone (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產) > Sky 100 (天際100) (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
From
Fashion, Accessories & Eyewear > Women's Fashion
Fung Dean Mega Sales (峰癲劈價) > Fashion Retailer (100%)
To
Miscellaneous > KOL
Miscellaneous > KOL (100%)
-----------------------
Action: 20soc12103701
From
Jewellery, Watches & Luxury Products > Jewellery
LVMH Group - Chaumet > Jewellery (100%)
To
Media > Print Media
New Media (新傳媒) > Madame Figaro (100%)
-------------------------
Action: 20soc12302922
From
Jewellery, Watches & Luxury Products > Watch & Clock
Parmigiani Fleurier (帕瑪強尼) > Watches (100%)
To
Media > Print Media
New Media (新傳媒) > Madame Figaro (100%)
----------------------------
Action: 20soc11072870,20soc11072868,20soc11072867
From
Jewellery, Watches & Luxury Products > Jewellery
Tiffany & Co. (蒂芙尼) > Jewellery (100%)
To
Media > Print Media
New Media (新傳媒) > Madame Figaro (100%)
-----------------------
Action: 20soc12114547
From
Retail > Shopping Mall
New World Group / New World Development (新世界集團 / 新世界發展) >
K11 Musea (100%)
To
Media > Online Media
Lifestyle Asia > Online Media (100%)
------------------------
Action: 20soc12114550
From
Media > Television & OTT Video Services
National Geographic (國家地理) > National Geographic Wheelock Hong Kong Photo Contest (國家地理會德豐香港攝影大賽) (50%)
Property & Real Estate > Events & Sponsorship
Wheelock (會德豐) > National Geographic Wheelock Hong Kong Photo Contest (國家地理會德豐香港攝影大賽) (50%)
To
Media > Print Media
New Media (新傳媒) > Weekend Weekly (新假期周刊) (100%)
-------------------------
Action: 20soc12114552
From
Jewellery, Watches & Luxury Products > Jewellery
Tiffany & Co. (蒂芙尼) > Jewellery (100%)
To
Media > Print Media
Conde Nast > Vogue Hong Kong (100%)
-------------------------
Action: 20soc12132069
From
Food > Biscuit & Cookies
Baked Indulgence > Cookies (100%)
To
Media > Print Media
Conde Nast > Vogue Hong Kong (100%)
---------------------------
Action: 20soc12114544
From
Media > Television & OTT Video Services
National Geographic (國家地理) > National Geographic Wheelock Hong Kong Photo Contest (國家地理會德豐香港攝影大賽) (50%)
Property & Real Estate > Events & Sponsorship
Wheelock (會德豐) > National Geographic Wheelock Hong Kong Photo Contest (國家地理會德豐香港攝影大賽) (50%)
To
Media > Online Media
New Media (新傳媒) > SSwagger (100%)
---------------------------
Action: 20soc12153833
From
Jewellery, Watches & Luxury Products > Watch & Clock
Richemont - Vacheron Constantin (江詩丹頓) > Watches (50%)
Fashion, Accessories & Eyewear > Men's Fashion
The Armoury > Fashion Retailer (50%)
To
Media > Print Media
Hashtag Legend > Magazines (100%)
------------------------------
Action: 20soc12164577
From
Wine, Beer, Whisky & Liquor > Champagne
Champagne G.H.MUMM > Champagne (100%)
To
Media > Print Media
Image Factory > Milk X Magazine (100%)
----------------------------
Action: 20soc12253140,20soc12292862,20soc12302923
From
Fashion, Accessories & Eyewear > Women's Fashion
Yoox Group - Yoox.com >Online Fashion Retailer (100%)
To
Media > Print Media
Image Factory > Milk X Magazine (100%)
-----------------------------
Action: 20soc12164581
From
Jewellery, Watches & Luxury Products > Jewellery
Pandora > Jewellery (100%)
To
Media > Print Media
Twin Fame > Zip Magazine (100%)
-----------------------------
Action: 20soc12213138
From
Jewellery, Watches & Luxury Products > Watch & Clock
LVMH Group - Zenith (真力時) > Watches (100%)
To
Media > Print Media
Chic Publishing (子時實業股份) > mrrm.com.hk (100%)
--------------------------
Action: 20soc12213137
From
Cosmetics & Skincare > Perfume & Fragrance
Byredo > Perfume & Fragrance (100%)
To
Media > Print Media
SCMP Group (南華早報集團) > South China Morning Post / SCMP (南華早報) (100%)
--------------------------
Action: 20soc12243921
From
Hotels, Resorts & Serviced Apartments > Hong Kong Hotels & Resorts
New World Development (新世界發展) - Rosewood (瑰麗) > Rosewood Hong Kong (香港瑰麗酒店) (50%)
Hotels, Resorts & Serviced Apartments > Hong Kong Food & Beverages / Banquets
New World Development (新世界發展) - Rosewood (瑰麗) > Rosewood Hong Kong Food & Beverages (香港瑰麗酒店食肆) (50%)
To
Media > Print Media
SCMP Group (南華早報集團) > South China Morning Post / SCMP (南華早報) (100%)
----------------------
Action: 20soc12253139
From
Non-profit Organization > Business & Professional Associations
Hong Kong Design Centre (香港設計中心) > Fashion Asia (100%)
To
Media > Print Media
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Harper's Bazaar Magazine (時尚芭莎) (100%)
-----------------------
Action: 20soc11043140
From
Non-profit Organization > Business & Professional Associations
Hong Kong Design Centre (香港設計中心) > Fashion Asia (100%)
To
Media > Online Media
Wemedia01 (HK) (香港零一媒體 / 香港01) > hkshopnet.hk01.com (一網打盡) (100%)
-------------------------
Action: 20soc11053191
From
Toiletries & Household > Baby Products
Kao (花王) - Merries (妙而舒) > Merries Diaper (妙而舒紙尿片) (100%)
To
Retail > Online Stores & Group Buying Services
Baby Kingdom (親子王國) > BabyKingdomMall [KMall] (100%)
----------------------------
Action: 20soc11072872
From
Government > Public Announcements
The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Leisure & Cultural Service Dept/ LCSD (康樂及文化事務署/ 康文署) (100%)
To
Media > Print Media
Around DB > Magazine (100%)
-----------------------------
Action: 20soc11081471
From
Telecommunication, Mobile Phones & Services > Mobile Phones
Apple Inc > iPhone (34%)
Telecommunication, Mobile Phones & Services - Mobile Phones
Apple Inc > iPhone 12 (33%)
Telecommunication, Mobile Phones & Services - Mobile Phones
Apple Inc > iPhone 12 Pro (33%)
To
Media > Radio & OTT Audio Services
Metro Broadcast (新城廣播) > Metro Finance FM104 (新城財經台) (100%)
------------------------------
Action: 20soc11102298
From
Travel & Tourism Services > Museums & Theme Parks
Ocean Park (海洋公園) > Theme Park (100%)
To
Media > Online Media
Yahoo (雅虎) > News.yahoo.com.hk (Yahoo! 新聞 / 雅虎香港新聞) (100%)
------------------------------
Action: 20soc11102297
From
Retail > Shopping Mall
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產) >
Harbour North (北角匯) (100%)
To
Media > Online Media
Sky Century Technology > Mobile App (點知天下應用程式) (100%)
--------------------------------
Action: 20soc11163115
From
Retail > Shopping MallSun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產) >
Harbour North (北角匯) (100%)
To
Media > Online Media
Sky Century Technology > Mobile App (點知天下應用程式) (100%)
----------------------------
Action: 20soc11203429
From
Retail > Shopping Mall
Wharf Holdings (九龍倉) > Times Square (時代廣場)
To:
Media > Online Media
Sky Century Technology > Mobile App (點知天下應用程式) (100%)
--------------------------
Action: 20soc11150983
From
Hotels, Resorts & Serviced Apartments > Hong Kong Hotels & Resorts
Luk Kwok Hotel (六國酒店) > Hotel (100%)
To
Media > Travel Guide
Travelplayhard.com (玩轉旅行) > Websites (100%)
--------------------------
Action: 20soc11150982
From
Electrical Appliances > Parts & Accessories
Shure Audio > Hi-Fi Parts & Accessories (100%)
To
Media > Online Media
Seeing Voices Media > Spill (100%)
----------------------------
Action: 20soc11172886
From
Food > Biscuit & Cookies
Kraft Heinz (卡夫亨氏) - Kraft (卡夫) > Ritz (利是) (100%)
To
Media > Online Media
Hkfoodprint (食玩訓資訊站) > Online Media (100%)
-----------------------------
Action: 20soc11192786
From
Entertainment > Live Performance & Concerts
Hong Kong Sinfonietta (香港小交響樂團) > Live Performance (100%)
To
Media > Online Media
Hkmovie6 / Hong Kong Movie (香港電影) > Online Media (100%)
