MTR Rate Update

MTR rate Updated for  Godiva,Folli Follie Group - Links of London,Hong Kong Broadband Network / HKBN (香港寬頻網絡),The Government of the Hong Kong Special Administrative Region (香港特別行政區政府),Olympus (奧林巴斯),Suisse Reborn,Expedia, Inc - Expedia Asia Pacific,P&G (寶潔) - SK-II / SKII,Luk Fook Group (六福集團),Genki Sushi (元氣壽司),Value Partners (惠理基金管理),3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)],Hong Kong Rugby Football Union / HKRFU (香港欖球總會),Cathay Pacific Airways (國泰航空),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Invesco Asset Management (景順投資),Nin Jiom Medicine Manufactory Hong Kong (香港京都念慈菴總廠),Kanebo (佳麗寶) - Kate,Geox (專利),Ocean Park (海洋公園),Nestle Group (雀巢集團) - Nestle (雀巢),Sands China - The Venetian Macau (澳門威尼斯人股份),Media Asia Films (寰亞電影),The Coca Cola (可口可樂),Nikon (尼康)

Admendment: Rate for  Godiva,Folli Follie Group - Links of London,Hong Kong Broadband Network / HKBN (香港寬頻網絡),The Government of the Hong Kong Special Administrative Region (香港特別行政區政府),Olympus (奧林巴斯),Suisse Reborn,Expedia, Inc - Expedia Asia Pacific,P&G (寶潔) - SK-II / SKII,Luk Fook Group (六福集團),Genki Sushi (元氣壽司),Value Partners (惠理基金管理),3 Hong Kong (3 香港) [Hutchison 3G HK (和記電訊 3G)],Hong Kong Rugby Football Union / HKRFU (香港欖球總會),Cathay Pacific Airways (國泰航空),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Invesco Asset Management (景順投資),Nin Jiom Medicine Manufactory Hong Kong (香港京都念慈菴總廠),Kanebo (佳麗寶) - Kate,Geox (專利),Ocean Park (海洋公園),Nestle Group (雀巢集團) - Nestle (雀巢),Sands China - The Venetian Macau (澳門威尼斯人股份),Media Asia Films (寰亞電影),The Coca Cola (可口可樂),Nikon (尼康) have been amended
Result: Adspend of related media and advertiser would be affected
Affected Period: Jan 2014 to Apr 2014
Affected Media: MTR

Action:
DEC & DP Rate update due to late arrival information from log provider.

1.15fmtr0509102 , 15fmtr0411103 , 15fmtr0411103 , 15fmtr0321113 , 15fmtr0203103
Card Name:CAB - EXIT A-Towards Times Square) (Panel Only)
Rate $0 change to  $ $945,000


2.15fmtr0404111, ,15fmtr0404111 , 15fmtr0210134 , 15fmtr0210125  
Card Name:CAB - Exit D - Towards Sogo (Panel Only)
Rate $0 change to  $ $932,984

 
3.15fmtr0509101 , 15fmtr0509101    
Card Name:CAB - Exit D - Towards Sogo (with Extension + Balustrade)
Rate $0 change to  $ $1,721,711

 
4.15fmtr0210125 , 15fmtr0217107 , 15fmtr0307114 , 15fmtr0411105 , 15fmtr0425106
Card Name:CAB - Exit F - Jardine Cresent (Panel Only)
Rate $0 change to  $ $697,854

 
5.15fmtr0321103
Card AB - Exit F - Jardine Cresent (with Extension + Balustrade)
Rate $249000 change to  $1,496,810
   
6.15fmtr0203102 , 15fmtr0502116    
Card Name:CEN - Up to World Wide House Concourse (with Extension + Balustrade)
Rate $0 change to  $ $654,491

 
7. 15fmtr0303101 , 15fmtr0210101
Card Name: TST - Exit A - Towards Kowloon Park (Panel Only)
Rate $290,000  change to $ $953,623
 
     
8. 15fmtr0411102 , 15fmtr0321109  
Card Name:TST - Exit A - Towards Kowloon Park (with Extension + Balustrade)
Rate $307000 change to  $1,715,303

     
9.15fmtr0331101 , 15fmtr0523110, 15fmtr0303102, 15fmtr0210126
Card Name: Causeway Bay Digital Panel Zone (3 Sets) (Panel with extension)
Rate $298,000 change to $1790000
 

10.15fmtr0210126 , 15fmtr0307112 , 15fmtr0425105
Card Name: Central Digital Panel Zone (2 Sets) (Panel Only)
Rate $0 change to  $838000

     
11. 15fmtr0509104, 15fmtr0321105  
Card Name: Central Digital Panel Zone (2 Sets) (Panel with extension)
Rate $238000 change to $1394000