Updated for Sony Corporation (新力)

Updated for Sony Corporation (新力)

Advertiser: Sony Corporation (新力)

Admendment: of Sony Corporation (新力) have been amended

Result: Adspend of would be affected

Affected Period: 14 March 2008 to 10 July 2009

Affected Media: TVC,BANNER,MTR,BUS,PRINT,TRAM,WALL


Action: tvc-c031408003,tvc-e031408008,08ban0320621,08tmtr-c0325023,08vwall0301003,08bus1223004,08et1223008,08fmtr1223105,08pmtr1230201,09tram0102002,09fmtr0203105,09wall0213223

From
Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony Corporation (新力) > Alpha DSLR-A350 Digital SLR Camera (Alpha DSLR-A350 數碼單鏡反光機) (50%)

Camera, Photography & Optical Instruments > SLR Cameras
Sony Corporation (新力) > Alpha DSLR-A300 Digital SLR Camera (Alpha DSLR-A300 數碼單鏡反光機) (50%)

To
Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony Corporation (新力) > Alpha DSLR-A350 Digital SLR Camera (Alpha DSLR-A350 數碼單鏡反光機) (50%)

Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony Corporation (新力) > Alpha DSLR-A300 Digital SLR Camera (Alpha DSLR-A300 數碼單鏡反光機) (50%)


Action: 08fmtr1104107

From
Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony Corporation (新力) > Alpha DSLR-A700 Digital SLR Camera (Alpha DSLR-A700 數碼單鏡反光機) (0%)

Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony Corporation (新力) > Alpha DSLR-A200 Digital SLR Camera (Alpha DSLR-A200 數碼單鏡反光機) (0%)

Camera, Photography & Optical Instruments > SLR Cameras
Sony Corporation (新力) > Alpha DSLR-A300 Digital SLR Camera (Alpha DSLR-A300 數碼單鏡反光機) (0%)

Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony Corporation (新力) > Alpha DSLR-A900 Digital SLR Camera (Alpha DSLR-A900 數碼單鏡反光機) (100%)

To
Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony Corporation (新力) > Alpha DSLR-A700 Digital SLR Camera (Alpha DSLR-A700 數碼單鏡反光機) (0%)

Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony Corporation (新力) > Alpha DSLR-A200 Digital SLR Camera (Alpha DSLR-A200 數碼單鏡反光機) (0%)

Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony Corporation (新力) > Alpha DSLR-A300 Digital SLR Camera (Alpha DSLR-A300 數碼單鏡反光機) (0%)

Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony Corporation (新力) > Alpha DSLR-A900 Digital SLR Camera (Alpha DSLR-A900 數碼單鏡反光機) (100%)

Brand / Brand Percentage Updated for San Miguel (生力啤),Sony (新力),Success Universe Group / SUG (實德環球集團),Cyma (瑞士司馬),Jebsen Group - Jebsen Beer,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣),Nu Pharm (卡士蘭),Mandom Corporation - Gatsby,Global International Credit / GIC (環球信貸),Four Seas Mercantile (四洲集團),PrimeCredit (安信信貸),Betadine (必妥碘),The Government of Macau Special Administrative Region (澳門特別行政區政府),Tai Hing Roast Shop Group (太興燒味集團)

Advertiser: San Miguel (生力啤),Sony (新力),Success Universe Group / SUG (實德環球集團),Cyma (瑞士司馬),Jebsen Group - Jebsen Beer,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣),Nu Pharm (卡士蘭),Mandom Corporation - Gatsby,Global International Credit / GIC (環球信貸),Four Seas Mercantile (四洲集團),PrimeCredit (安信信貸),Betadine (必妥碘),The Government of Macau Special Administrative Region (澳門特別行政區政府),Tai Hing Roast Shop Group (太興燒味集團)

 

Admendment: Brand / Brand Percentage of San Miguel (生力啤),Sony (新力),Success Universe Group / SUG (實德環球集團),Cyma (瑞士司馬),Jebsen Group - Jebsen Beer,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣),Nu Pharm (卡士蘭),Mandom Corporation - Gatsby,Global International Credit / GIC (環球信貸),Four Seas Mercantile (四洲集團),PrimeCredit (安信信貸),Betadine (必妥碘),The Government of Macau Special Administrative Region (澳門特別行政區政府),Tai Hing Roast Shop Group (太興燒味集團) have been amended

 

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 30 March 2014 to 26 May 2014

Affected Media: TVC

 

Action: 14tvc-c0526036

 

From

Wine, Beer, Whisky & Liquor > Beer San Miguel (生力啤) > San Miguel Beer (生力啤酒) (25%)

Camera, Photography & Optical Instruments > Digital SLR Cameras Sony (新力) > Alpha Series Digital SLR Cameras (25%)

 

Banking & Investment Services > Securities Brokerages & Investment Services

Success Universe Group / SUG (實德環球集團) > Success Finance Group (實德金融集團) (25%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Cyber-shot DSC-RX Series Digital Camera (Cyber-shot DSC-RX 系列數碼相機) (25%)

 

To

Wine, Beer, Whisky & Liquor > Beer San Miguel (生力啤) > San Miguel Beer (生力啤酒) (25%)

 

Camera, Photography & Optical Instruments > Digital SLR Cameras Sony (新力) > Alpha Series Digital SLR Cameras (25%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Digital Camera (25%)

 

Banking & Investment Services > Securities Brokerages & Investment Services

Success Universe Group / SUG (實德環球集團) > Success Finance Group (實德金融集團) (25%)

 

Action: 14tvc-c0518014

 

From

Jewellery, Watches & Luxury Products > Watch & Clock Cyma (瑞士司馬) > Watches (9%)

 

Wine, Beer, Whisky & Liquor > Beer Jebsen Group - Jebsen Beer > Blue Girl Beer (藍妹啤酒) (9%)

 

Banking & Investment Services > Events, Sponsorship & Compliments Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Events, Sponsorship & Compliments (9%)

 

Industry > Oil, Gas & Chemical Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣) > Events, Sponsorship& Compliments (9%)

 

Pharmaceuticals & Healthcare > Hepatic Nu Pharm (卡士蘭) > Liver Clear (肝美健) (9%)

 

Camera, Photography & Optical Instruments > Digital SLR Cameras Sony (新力) > Alpha Series Digital SLR Cameras (9%)

 

Cosmetics & Skincare for Men > Facial Products for Men Mandom Corporation - Gatsby > Men's Skin Care Products (9%)

 

Banking & Investment Services > Mortgage Global International Credit / GIC (環球信貸) > Events, Sponsorship & Compliments (10%)

 

Pharmaceuticals & Healthcare > Heart & Internal Circulation Nu Pharm (卡士蘭) > Q10+SOD (心健美) (9%)

 

Beverages > Coffee Four Seas Mercantile (四洲集團) > Coffee (9%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Cyber-shot DSC-RX Series Digital Camera (Cyber-shot DSC-RX 系列數碼相機) (9%)

 

To

Jewellery, Watches & Luxury Products > Watch & Clock Cyma (瑞士司馬) > Watches (12%)

 

Wine, Beer, Whisky & Liquor > Beer Jebsen Group - Jebsen Beer > Blue Girl Beer (藍妹啤酒) (11%)

 

Banking & Investment Services > Events, Sponsorship & Compliments Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Events, Sponsorship & Compliments (11%)

 

Industry > Oil, Gas & Chemical Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣) > Events, Sponsorship& Compliments (11%)

 

Pharmaceuticals & Healthcare > Hepatic Nu Pharm (卡士蘭) > Liver Clear (肝美健) (5%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Digital Camera (11%)

 

Cosmetics & Skincare for Men > Facial Products for Men Mandom Corporation - Gatsby > Men's Skin Care Products (11%)

 

Banking & Investment Services > Mortgage Global International Credit / GIC (環球信貸) > Events, Sponsorship & Compliments (11%)

 

Pharmaceuticals & Healthcare > Heart & Internal Circulation Nu Pharm (卡士蘭) > Q10+SOD (心健美) (6%)

 

Beverages > Coffee Four Seas Mercantile (四洲集團) > Coffee (11%)

 

 

Action: 14tvc-c0420021

 

From

Banking & Investment Services > Events, Sponsorship & Compliments PrimeCredit (安信信貸) > Events, Sponsorship & Compliments (17%)

 

Pharmaceuticals & Healthcare > Hepatic Nu Pharm (卡士蘭) > Liver Clear (肝美健) (17%)

 

Camera, Photography & Optical Instruments > Digital SLR Cameras Sony (新力) > Alpha Series Digital SLR Cameras (17%)

 

Pharmaceuticals & Healthcare > Heart & Internal Circulation Nu Pharm (卡士蘭) > Q10+SOD (心健美) (17%)

 

Pharmaceuticals & Healthcare > Others Betadine (必妥碘) > Dry Powder Spray (乾粉噴霧消毒劑) (16%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Cyber-shot DSC-RX Series Digital Camera (Cyber-shot DSC-RX 系列數碼相機) (16%)

 

To

Banking & Investment Services > Events, Sponsorship & Compliments PrimeCredit (安信信貸) > Events, Sponsorship & Compliments (20%)

 

Pharmaceuticals & Healthcare > Hepatic Nu Pharm (卡士蘭) > Liver Clear (肝美健) (10%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Digital Camera (20%)

 

Pharmaceuticals & Healthcare > Heart & Internal Circulation Nu Pharm (卡士蘭) > Q10+SOD (心健美) (10%)

 

Pharmaceuticals & Healthcare > Others Betadine (必妥碘) > Dry Powder Spray (乾粉噴霧消毒劑) (20%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Cyber-shot DSC-RX Series Digital Camera (Cyber-shot DSC-RX 系列數碼相機) (20%)

 

 

Action: 14tvc-c0330010

 

From

Travel & Tourism Services > Organization The Government of Macau Special Administrative Region (澳門特別行政區政府) > Macau Government Tourist Office (旅遊局) (33%)

 

Restaurants > Fast Food Tai Hing Roast Shop Group (太興燒味集團) > Fast Food Restaurant (太興燒味大王) (33%)

 

Camera, Photography & Optical Instruments > Digital SLR Cameras Sony (新力) > Alpha Series Digital SLR Cameras (17%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Cyber-shot DSC-RX Series Digital Camera (Cyber-shot DSC-RX 系列數碼相機) (17%)

 

To

Travel & Tourism Services > Organization The Government of Macau Special Administrative Region (澳門特別行政區政府) > Macau Government Tourist Office (旅遊局) (33%)

 

Restaurants > Fast Food Tai Hing Roast Shop Group (太興燒味集團) > Fast Food Restaurant (太興燒味大王) (33%)

 

Camera, Photography & Optical Instruments > Digital Camera Sony (新力) > Digital Camera (34%)

Brand Updated for Sony (新力)

Advertiser: Sony (新力)
Admendment: Brand of Sony (新力) have been amended
Result: Adspend of Brand would be affected
Affected Period: 17 October 2013 to 25 November 2013
Affected Media: TVC,BANNER

Action: 13tvc-c1020008,13mob1031713,13mob1020911,13mob1101710,13mob1018910

From
Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony (新力) > Alpha 99 Digital SLR Cameras (Alpha 99 數碼單鏡反光相機) (50%)

Camera, Photography & Optical Instruments > Digital Inter-changeable Lens Cameras
Sony (新力) > Alpha 7R Digital SLR Cameras (Alpha 7R 數碼單鏡反光相機) (50%)

To
Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony (新力) > Alpha 99 Digital SLR Cameras (Alpha 99 數碼單鏡反光相機) (50%)

Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony (新力) > Alpha 7R / ILCE-7R Digital SLR Cameras (Alpha 7R  / ILCE-7R數碼單鏡反光相機) (50%)

Action: 13ban1029410,13ban1029505

From
Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony (新力) > Alpha 99 Digital SLR Cameras (Alpha 99 數碼單鏡反光相機) (33%)

Camera, Photography & Optical Instruments > Digital Camera
Sony (新力) > Cyber-shot RX1R Digital Camera (Cyber-shot RX1R 數碼相機) (34%)

Camera, Photography & Optical Instruments > Digital Inter-changeable Lens Cameras
Sony (新力) > Alpha 7R Digital SLR Cameras (Alpha 7R 數碼單鏡反光相機) (33%)

To
Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony (新力) > Alpha 99 Digital SLR Cameras (Alpha 99 數碼單鏡反光相機) (33%)

Camera, Photography & Optical Instruments > Digital Camera
Sony (新力) > Cyber-shot RX1R Digital Camera (Cyber-shot RX1R 數碼相機) (34%)

Camera, Photography & Optical Instruments > Digital SLR Cameras
Sony (新力) > Alpha 7R / ILCE-7R Digital SLR Cameras (Alpha 7R  / ILCE-7R數碼單鏡反光相機) (33%)

Category / Sub-Category Updated for Companhia de Telecommunicacoes de Macau / CTM (澳門電訊),Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)],Sony (新力)

Advertiser: Companhia de Telecommunicacoes de Macau / CTM (澳門電訊),Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)],Sony (新力)
Admendment: Category / Sub-Category of Companhia de Telecommunicacoes de Macau / CTM (澳門電訊),Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)],Sony (新力) have been amended
Result: Adspend of Category / Sub-Category would be affected
Affected Period: 17 July 2006 to 06 August 2012
Affected Media: PRINT,BANNER

Action:
12news0614267 
From
Telecommunication, Mobile Phones & Services > Overseas Telecom & Mobile Providers
Companhia de Telecommunicacoes de Macau / CTM (澳門電訊) > CTM 3G (0%)
Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)] > Xperia S Mobile Phone (33%)
Jewellery, Watches & Luxury Products > Watch & Clock
Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)] > SmartWatch (0%)
Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)] > Xperia P Mobile Phone (34%)
Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)] > Xperia U Mobile Phone (33%)
Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony (新力) > Battery (流動充電器) (0%)
To
Telecommunication, Mobile Phones & Services > Overseas Telecom & Mobile Providers
Companhia de Telecommunicacoes de Macau / CTM (澳門電訊) > CTM 3G (0%)
Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)] > Xperia S Mobile Phone (33%)
Jewellery, Watches & Luxury Products > Watch & Clock
Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)] > SmartWatch (0%)
Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)] > Xperia P Mobile Phone (34%)
Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) [Sony Ericsson Mobile Communications (新力愛立信)] > Xperia U Mobile Phone (33%)
Electrical Appliances > Battery
Sony (新力) > Battery (流動充電器) (0%)
 
Action:
week071706014 
From
Computers & Internet Services > Storage & Memory
Sony (新力) > Storage & Memory (33%)
Electrical Appliances > Portable Audio / Multimedia Players and Headphones
Sony (新力) > Headphones (34%)
Electrical Appliances > Parts & Accessories
Sony (新力) > External Lithium Ion Battery (鋰離子充電池) (33%)
To
Computers & Internet Services > Storage & Memory
Sony (新力) > Storage & Memory (33%)
Electrical Appliances > Portable Audio / Multimedia Players and Headphones
Sony (新力) > Headphones (34%)
Electrical Appliances > Battery
Sony (新力) > External Lithium Ion Battery (鋰離子充電池) (33%)

Action:
12ban0806753
From
Electrical Appliances > Parts & Accessories
Sony (新力) > External Lithium Ion Battery (鋰離子充電池) (0%)
Computers & Internet Services > Storage & Memory
Sony (新力) > Memory Card (記憶卡) (0%)
Camera, Photography & Optical Instruments > Parts & Accessories
Sony (新力) > Camera Bags (相機袋) (0%)
Camera, Photography & Optical Instruments > Digital Camera
Sony (新力) > Cyber-shot RX100 Digital Camera (Cyber-shot RX100 數碼相機) (100%)
To
Electrical Appliances > Battery
Sony (新力) > External Lithium Ion Battery (鋰離子充電池) (0%)
Computers & Internet Services > Storage & Memory
Sony (新力) > Memory Card (記憶卡) (0%)
Camera, Photography & Optical Instruments > Parts & Accessories
Sony (新力) > Camera Bags (相機袋) (0%)
Camera, Photography & Optical Instruments > Digital Camera
Sony (新力) > Cyber-shot RX100 Digital Camera (Cyber-shot RX100 數碼相機) (100%)

Brand / Brand Percentage Updated for Sony (新力)

Advertiser: Sony (新力)
Admendment: Brand / Brand Percentage of Sony (新力) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 01 April 2013 to 01 April 2013
Affected Media: PRINT

Action:
13cab04010001 
From
Camera, Photography & Optical Instruments > Digital Inter-changeable Lens Cameras
Sony (新力) > Alpha NEX-5R Digital Inter-changeable Lens Camera (Alpha NEX-5R 可換鏡頭數碼相機) (100%)
To
Camera, Photography & Optical Instruments > Digital Inter-changeable Lens Cameras
Sony (新力) > Alpha NEX-5R Digital Inter-changeable Lens Camera (Alpha NEX-5R 可換鏡頭數碼相機) (50%)
Camera, Photography & Optical Instruments > Digital Inter-changeable Lens Cameras
Sony (新力) > PlayMemories Mobile App (50%)

Appearance of Sony (新力) ad have been added

Advertiser: Sony (新力)
Amendment: Appearance of the following ads have been amended
Result: Adspend of Sony (新力) would be affected
Affected Period: Jun 2012
Affected Media: MTR

Action:
The appearance of 12fmtr0612105 was added due to the late arrival of data from log provider.

Brand Updated for Sony (新力)

Advertiser: Sony (新力)
Admendment: Brand of Sony (新力) have been amended
Result: Adspend of Brand would be affected
Affected Period: 01 June 2012 to 18 July 2012
Affected Media: Busbody


Action:
12bus0629018 
From
Computers & Internet Services > Notebooks
Sony (新力) > Vaio Notebooks (Vaio 手提電腦) (100%)
To
Computers & Internet Services > Notebooks
Sony (新力) > Vaio T Notebook (Vaio T 手提電腦) (100%)

Sub-category of Sony (新力) has been amended

Advertiser: Sony (新力)
Amendment: Sub-category amended
Result: Adspend of related categories would be affected
Action:
Sony (新力) > PlayStation Games Sub-category updated
from Toys & Hobbies -> Computer / Online Games
to Toys & Hobbies -> Video Game Players

Brand updates for Sony (新力)

Advertiser: Sony (新力)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Feb 2012
Affected Media: Print, interactive

Action:
1.12et0228014
Brands updated from Neway Karaoke> Karaoke (50%), Sony (新力)> PlayStation3 (50%)
to Neway Karaoke > Karaoke (50%), Sony (新力) > PlayStation3 (25%), Sony (新力)> PlayStation Games (25%)
2.12ban0223802
Brands updated from Sony (新力)> PlayStation3 (100%)
to Sony (新力) > PlayStation3 (50%), Sony (新力) > PlayStation Games (50%)

Appearances of Virgin Atlantic Airways (維珍航空), Sony and Nokia ad have been added

Advertiser: Virgin Atlantic Airways (維珍航空), Sony and Nokia Lumia

Amendment: Appearances added back

Result: Adspend of related ad and media would be affected

Affected Period: Feb 2012

Affected Media: MTR - Airport Express

Action:

12pmtr0221207 

12pmtr0117205 

12pmtr0221201 

1. Some appearances in Feb 2012 have been added back due to the unmap rates were provided by log provider.