Brand amendment for Hitachi (日立牌)

Advertiser: Hitachi (日立牌)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

12pmtr0320203

Hitachi (日立牌) > Residential Air Conditioner - Split Type (分體式冷氣機) (100%)

to

Hitachi (日立牌) > Residential Air Conditioner - Split Type (分體式冷氣機) (34%)

Hitachi (日立牌) > Refrigerators (雪櫃) (33%)

Hitachi (日立牌) > Washing Machines (洗衣機) (33%)

Brand amendment for Federal Restaurant Group (聯邦酒樓集團)

Advertiser: Federal Restaurant Group (聯邦酒樓集團)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Bus Body

Action:

12bus0330063

Federal Restaurant Group (聯邦酒樓集團)> Chinese Restaurants (100%)

to

Federal Restaurant Group (聯邦酒樓集團)

> Chao Dynasty Wedding Banquet (潮廷匯婚宴) (34%)

Federal Restaurant Group (聯邦酒樓集團)

> Golden Federal Restaurant Wedding Banquets (聯邦金閣酒家婚宴) (33%)

Federal Restaurant Group (聯邦酒樓集團)

> Federal Palace Restaurant Wedding Banquet (聯邦皇宮大酒樓婚宴) (33%)

Brand amendment for FANCL

Advertiser: FANCL

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Sep 2011 to Mar 2012

Affected Media: MTR

Action:

11pmtr0927601

FANCL > Cosmetics (化妝品) (100%)

to FANCL > White Clear Mask W (袪斑亮白修護面膜) (50%)

FANCL > Dynamic Fat Burner (全效燒脂飲料) (50%)

Brand updates for Folli Follie

Advertiser: Folli Follie

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Dec 11 - Jan 12

Affected Media: MTR

Action:

11fmtr1213117, 11pmtr1213025

Brands updated from

Folli Follie > Jewellery (100%)

to

Folli Follie > Jewellery (50%)

Folli Follie > Watches (50%)

Brand amendment for Cathay Pacific (國泰航空)

Advertiser: Cathay Pacific (國泰航空)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

12pmtr0327218, 12fmtr0327109, 12fmtr0327110, 12fmtr0327111

Hong Kong Rugby Football Union / HKRFU (香港欖球總會)

> Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (100%)

Cathay Pacific (國泰航空)

> Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (0%)

HSBC (匯豐銀行)

> Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (0%)

to

Cathay Pacific (國泰航空) > Airline (100%)

Sub-category of L'Oreal (歐萊雅) - Shu Uemura (植村秀) has been amended

Advertiser: L'Oreal (歐萊雅) - Shu Uemura (植村秀)

Amendment: Sub-category amended

Result: Adspend of related categories would be affected

Action:

L'Oreal (歐萊雅) - Shu Uemura (植村秀) > Facial & Eye Care Products (春。花蝶系列)

Sub-category updated from Cosmetics & Skincare -> Cosmetics (Range Products)

to Cosmetics & Skincare -> Facial & Eye Care Products

Sub-category of Julius Bar / Bank Julius Baer (瑞士寶盛) has been amended

Advertiser: Julius Bar / Bank Julius Baer (瑞士寶盛)

Amendment: Sub-category amended

Result: Adspend of related categories would be affected

Action:

Julius Bar / Bank Julius Baer (瑞士寶盛) > Corporate Image

Sub-category updated from

Banking & Investment Services -> Corporate Image

to Banking & Investment Services -> Wealth Management & Private Banking

Brands for Hongyi Group (廣東鴻藝集團) ad have been amended

Advertiser: Hongyi Group (廣東鴻藝集團)

Amendment: Brands of the following ad have been amended

Result: Adspend of related brands and categories would be affected

Action:

Hongyi Group (廣東鴻藝集團) > China Meizhou Ketianxia (客天下旅游產業園) merged with廣東客天下旅遊產業園 > Events, Sponsorship & Compliments

Brand amendment for Enita Cosme Wonderland

Advertiser: Enita Cosme Wonderland

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Bus Body

Action:

12bus0330072

1. Enita Cosme Wonderland -> Body Butter (100%)

to Enita Cosme Wonderland -> Natral Bliss Collection Bath & Shower (50%)

Enita Cosme Wonderland -> Natral Bliss Collection Body Care Products (50%)

Brand amendment for Hitachi (日立牌)

Advertiser: Hitachi (日立牌)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Bus Shelter

Action:

1. Hitachi (日立牌) > Washing Machines (洗衣機) (50%)

Hitachi (日立牌) > Residential Air Conditioner - Split Type (分體式冷氣機) (50%)

to Hitachi (日立牌) > Residential Air Conditioner - Split Type (分體式冷氣機) (34%)

Hitachi (日立牌) > Refrigerators (雪櫃) (33%)

Hitachi (日立牌) > Washing Machines (洗衣機) (33%)

Sub-category of Novartis (諾華) has been amended

Advertiser: Novartis (諾華)

Amendment: Sub-category amended

Result: Adspend of related categories would be affected

Action:

Novartis (諾華) > Recruitment

Sub-category updated from Retail -> Drug Stores

to Pharmaceuticals & Healthcare -> Pharmaceutical Products

Appearance updates for The Link Management (領匯管理)

Advertiser: The Link Management (領匯管理)

Result: Adspend of related advertisers and media would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

Brands for Ref.No 12pmtr0403209

The Link Management (領匯管理) > Mobile App (我們的尋味時光) (100%)

Appearance updates for Canon (佳能)

Advertiser: Canon (佳能)

Amendment: Amended appearance

Result: Adspend of related advertisers and media would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

Ref.no 12fmtr0410112

1. The missing appearance in Mar 2012 was added back due to the late arrival of data from log provider

Brands for SO2C (泰易瘦) ad have been amended

Advertiser: SO2C (泰易瘦)

Amendment: Brands of the following ad have been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: print

Action:

12os0313013

SO2C (泰易瘦)> Arm Slimming Cream (泰易瘦臂) (34%)SO2C (泰易瘦)> Abdomen & Waist Slimming Cream (泰易瘦腩) (33%)SO2C (泰易瘦)> Leg Slimming Cream (泰易瘦腿) (33%)SO2C (泰易瘦)> Slimming Products (特級緊緻收腹瘦腰霜) (0%)

to SO2C (泰易瘦)> Mini M6 Firming Roller (M6纖瘦易爆脂寶) (50%)SO2C (泰易瘦)>

Slimming Products (50%)SO2C (泰易瘦)> Slimming Products (特級緊緻收腹瘦腰霜)

(0%)

Sub-category of TefuTefu has been amended

Advertiser: TefuTefu

Amendment: Sub-category amended

Result: Adspend of related categories would be affected

Action:

TefuTefu > Herbal Pearlescent Mask

Sub-category updated from Cosmetics & Skincare -> Masks

to Cosmetics & Skincare -> Sheet Masks

Brand updates for Hong Kong Trade Development Council / TDC (香港貿易發展局) & Turkey's Izmir Cinema Association

Advertiser: Hong Kong Trade Development Council / TDC (香港貿易發展局) & Turkey's Izmir Cinema Association

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Print

Action:

12news0319806

Brand updated from Hong Kong Trade Development Council / TDC (香港貿易發展局)

> Hong Kong International Film & TV Market / FILMART (香港國際影視展) (100%)

to Turkey's Izmir Cinema Association > Turkish Cinema (100%)

Brands for Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦) have been amended

Advertiser: Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦)

Amendment: Brands of the following ad have been amended

Result: Adspend of related brands and categories would be affected

Action:

Brand for Ref.No 11week0620011 From

Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦)

> Water Colour Lip Balm (水彩潤唇膏) to

Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦)

> Sunplay Super Block Clear Finish (高度防曬乳液) (50%)

Rohto Pharmaceutical (日本樂敦藥廠) - Mentholatum (曼秀雷敦)

> Sunplay Watery Cool (冰涼清爽防曬乳液) (50%)

Appearence update - Cotai Style Macao

Amendment: Missing appearance added back

Result: Adspend of related media would be affected

Affected Period: Mar 2012

Affected Media: Cotai Style Macao

Action:

Some missing appearances were added back

Rate update - Sunday Morning Post (Post Magazine)

Advertiser: Tod's

Amendment: Rate update

Result: Adspend of related media would be affected

Affected Period: Oct & Dec 2011

Affected Media: Sunday Morning Post (Post Magazine)

Action:

Consecutive Page - 2 DPS + 1 FP (Post Magazine) rate from $173250 changed to $288750

Consecutive Page - 1 DPS + 1 FP (Post Magazine) rate from $132250 changed to $173250

Appearance updates for MTR Corporation (港鐵) -> PopCorn

Advertiser: MTR Corporation (港鐵) -> PopCorn

Amendment: Amended appearance

Result: Adspend of related advertisers and media would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

Ref.no 12fmtr0327112

1. The missing appearance in Mar 2012 was added back due to the late arrival of data from log provider

Sub-category of Neo Derm - NeoStrata has been amended

Advertiser: Neo Derm - NeoStrata

Amendment: Sub-category amended

Result: Adspend of related categories would be affected

Action:

Neo Derm - NeoStrata > Gel plus (更生活膚啫喱面膜)

Sub-category updated from Cosmetics & Skincare -> Facial Moisturizers

To Cosmetics & Skincare -> Masks

Sub-category of Shiseido - Revital Granas has been amended

Advertiser: Shiseido - Revital Granas

Amendment: Sub-category amended

Result: Adspend of related categories would be affected

Action:

Shiseido - Revital Granas > Platinum System

Sub-category updated from Cosmetics & Skincare -> Facial Products

to Cosmetics & Skincare -> Sheet Masks

Sub-category of Harbinger Choice (西玳奷柔) has been amended

Advertiser: Harbinger Choice (西玳奷柔)

Amendment: Sub-category amended

Result: Adspend of related categories would be affected

Action:

Harbinger Choice (西玳奷柔) > Body Care Products

Sub-category updated from Cosmetics & Skincare -> Body Care Products

To Beauty, Slimming & Fitness -> Beauty & Slimming Salons

moved to Chi Fung Int'l Group (知庫國際控股)

Amendment: Rate card updated

Result: Adspend of related media would be affected

Affected Period: Mar 2012

Affected Media: Wall

Action:

Card Name:Oterprise Square (tst110)

The rate updated from $897,820 to $1,020,000

Sub-category of Metro Broadcast (新城廣播)has been amended

Advertiser: Metro Broadcast (新城廣播)

Amendment: Sub-category amended

Result: Adspend of related categories would be affected

Action:

Metro Broadcast (新城廣播) > Concert (新城唱好靚聲最強音樂會)

Sub-category updated from Entertainment -> Live Performance & Concerts

To Mass Media -> Radio Station

Brand amendment for Public Finance (大眾財務) [JCG Finance (日本信用保証財務)]

Advertiser: Public Finance (大眾財務) [JCG Finance (日本信用保証財務)]

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

12tmtr-c0327036

1. Brands updated from Public Finance (大眾財務) [JCG Finance (日本信用保証財務)] -> Personal Loan (大眾財務低息私人貸款) [JCG低息私人貸款] (100%)

to Public Finance (大眾財務) [JCG Finance (日本信用保証財務)] -> Personal Loan (私人貸款) (100%)

Brand amendment for The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) / Volunteer Movement (義工運動)

Advertiser: The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

12tmtr-c0327041

1. Brands updated from The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) -> Social Welfare Department (社會福利署) (100%)

to The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) -> Social Welfare Department (社會福利署) (50%)

Volunteer Movement (義工運動) -> Charity & Fund Raising Organization (50%)

Brand amendment for Vita Green Health Products (維特健靈健康產品) - Vita Green (維特健靈)

Advertiser: Vita Green Health Products (維特健靈健康產品) - Vita Green (維特健靈)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

12tmtr-c0327043

1. Brands updated from Vita Green Health Products (維特健靈健康產品) - Vita Green (維特健靈) -> Vitagreen.com (100%)

to Vita Green Health Products (維特健靈健康產品) - Vita Green (維特健靈) -> Lingzhi (五色靈芝) (100%)

Brand amendment for L'Oreal (歐萊雅) - Lancome (蘭蔻)

Advertiser: L'Oreal (歐萊雅) - Lancome (蘭蔻)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

12tmtr-c0327026

1. Brands updated from L'Oreal (歐萊雅) - Lancome (蘭蔻) -> Blanc Expert Derm-Crystal Crystal Brightness Activating Essence (Whitening) (全方位水晶亮白精華) (100%)

to L'Oreal (歐萊雅) - Lancome (蘭蔻) -> Blanc Expert Derm-Crystal Crystal Brightness Activating Essence (Whitening) (全方位水晶亮白精華) (100%)

  L'Oreal (歐萊雅) - Lancome (蘭蔻) -> Blanc Expert Melanolyser Whiteness Activating Spot Eraser (全方位瞬白亮肌精華素) (0%)

Brand amendment for DBS Bank (星展銀行)

Advertiser: DBS Bank (星展銀行)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

12tmtr-c0327006

1. Brands updated from DBS Bank (星展銀行) -> Treasures Platinum Visa Card (豐盛理財白金威士卡) (50%)

   DBS Bank (星展銀行) -> Visa Platinum (白金威士卡) (50%)

to DBS Bank (星展銀行) -> Compass Visa (100%)

Brand amendment for Hakka Affairs Council (客家委員會)

Advertiser: Hakka Affairs Council (客家委員會)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Airport

Action:

11apt0322502

1. Brands updated from Miscellaneous -> Miscellaneous Brands (100%)

to Hakka Affairs Council (客家委員會) -> Taiwan Hakka Tung Blossom Festival (桐花祭) (100%)

Brand amendment for Bayer (拜耳) - Redoxon (維多C)

Advertiser: Bayer (拜耳) - Redoxon (維多C)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: MTR

Action:

12fear0314101

1. Brands updated from Bayer (拜耳) > Redoxon (維多C) > Redoxon Chewable (維多C咀嚼片) (100%)

to Bayer (拜耳) - Redoxon (維多C) > Redoxon Effervescent (維多C水溶片) (100%)

Appearance updates for Swatch Group - Tissot (天梭表) -> Watches

Advertiser: Swatch Group - Tissot (天梭表) -> Watches

Result: Adspend of related advertisers and media would be affected

Affected Period: Jan - Mar 2012

Affected Media: Airport

Action:

1. Appearances of Ref.No 11apt1213501 from Jan to Apr moved to 12apt0131501.

Brands for Body Architect (美型堂) / BeautyMama (標緻媽媽) ad have been amended

Advertiser: Body Architect (美型堂) / BeautyMama (標緻媽媽)

Amendment: Brands of the following ad have been amended

Result: Adspend of related brands and categories would be affected

Action:

Body Architect (美型堂) > BeautyMama (標緻媽媽孕婦按摩連鎖專門店) merged with BeautyMama (標緻媽媽) > Sauna

Brand updates for Versace / Gianni Versace

Advertiser: Versace / Gianni Versace

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Print

Action:

1.12baz0301020

Brands updated from Versace / Gianni Versace> Fashion Accessories (50%)Versace /

Gianni Versace> Women's Fashion (25%)Versace / Gianni Versace> Bags (25%)

to Versace / Gianni Versace> Jewellery (50%)Versace / Gianni Versace> Women's

Fashion (25%)Versace / Gianni Versace> Bags (25%)

2.12ming0303102

Brands updated from Versace / Gianni Versace> Fashion Accessories (50%)Versace /

Gianni Versace> Women's Fashion (25%)Versace / Gianni Versace> Shoes (25%)

to Versace / Gianni Versace> Jewellery (50%)Versace / Gianni Versace> Women's

Fashion (25%)Versace / Gianni Versace> Shoes (25%)

Brand amendment for Juicy Couture

Advertiser: Juicy Couture

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Bus Body

Action:

12bus0330029

1. Brands updated from Juicy Couture > Women's Fashion (100%)                                      

to Juicy Couture > Women's Fashion (50%)

   Juicy Couture > Sunglasses (50%)

Brand amendment for The Life Underwriters Association of Hong Kong / LUAHK (香港人壽保險從業員協會 / 保協)

Advertiser: The Life Underwriters Association of Hong Kong  / LUAHK (香港人壽保險從業員協會 / 保協)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Bus Body

Action:

12bus0330049

1. Brands updated from The Life Underwriters Association of Hong Kong  / LUAHK (香港人壽保險從業員協會 / 保協) > Events, Sponsorship & Compliments (100%)                                     

to The Life Underwriters Association of Hong Kong  / LUAHK (香港人壽保險從業員協會 / 保協) > Professional Guilds (100%)

Brand amendment for Hong Kong Jockey Club (香港賽馬會) / Mercedes-Benz (平治) / Audemars Piguet (愛彼錶)

Advertiser: Hong Kong Jockey Club (香港賽馬會) / Mercedes-Benz (平治) / Audemars Piguet (愛彼錶)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Bus Body

Action:

12bus0330073

1. Brands updated from Hong Kong Jockey Club (香港賽馬會) > Mercedes-Benz Hong Kong Derby (Mercedes-Benz香港打?大賽) (50%)                                      Mercedes-Benz (平治) > Mercedes-Benz Hong Kong Derby (Mercedes-Benz香港打?大賽) (50%) to Hong Kong Jockey Club (香港賽馬會) -> Audemars Piguet QEII Cup (愛彼錶女皇盃) (50%)
Audemars Piguet (愛彼錶) -> Audemars Piguet QEII Cup (愛彼錶女皇盃) (50%)

Appearance updates for PCD Stores (Group) (中國春天百貨集團) / LVMH Group - Christian Dior

Advertiser: PCD Stores (Group) (中國春天百貨集團) / LVMH Group - Christian Dior

Result: Adspend of related advertisers and media would be affected

Affected Period: Feb-Mar 2012

Affected Media: Airport

Action:

Brands for Ref.No 12apt0228505

LVMH Group - Christian Dior

> Capture Totale One Essential Skin Boosting Super Serum (完美活膚要生素) (50%)

LVMH Group - Christian Dior

> Capture Totale One Essential Ultra-Detox Treatment-Mask (完美活膚更生面膜) (50%)

Appearance updates for LVMH Group - Zenith / LVMH Group - Christian Dior

Advertiser: LVMH Group - Zenith / LVMH Group - Christian Dior

Result: Adspend of related advertisers and media would be affected

Affected Period: Mar 2012

Affected Media: Airport

Action:

1. Appearances of Ref.No 12apt0110503 from Mar to Apr moved to 12apt0327501.

Brands for Ref.No 12apt0110503 LVMH Group - Zenith > Watches (100%)

Brands for Ref.No 12apt0327501

LVMH Group - Christian Dior > Women's Fashion (50%)

LVMH Group - Christian Dior > Bags (50%)

Brand amendment for Eu Yan Sang (余仁生)

Advertiser: Eu Yan Sang (余仁生)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Bus Body

Action:

12bus0330071

1. Brands updated from Eu Yan Sang (余仁生) > Po Ying Compound (余仁生保嬰丹) (50%)  Eu Yan Sang (余仁生) > Appetizing Tea for Babies (開奶茶) (50%)

to Eu Yan Sang (余仁生)  > Po Ying Compound (余仁生保嬰丹) (100%)