Sub-Category / Brand Updated for Kraft (卡夫),Unza (安舍) - Vigor (威潔),Vileda (微力達),Medinova - Hiruscar (喜療疤)

Sub-Category / Brand Updated for Kraft (卡夫),Unza (安舍) - Vigor (威潔),Vileda (微力達),Medinova - Hiruscar (喜療疤)

Advertiser: Kraft (卡夫),Unza (安舍) - Vigor (威潔),Vileda (微力達),Medinova - Hiruscar (喜療疤)

Admendment: Sub-Category / Brand of Kraft (卡夫),Unza (安舍) - Vigor (威潔),Vileda (微力達),Medinova - Hiruscar (喜療疤) have been amended

Result: Adspend of Sub-Category / Brand would be affected

Affected Period: 05 February 2015 to 11 July 2017

Affected Media: BANNER,BUS,PRINT

Action: 17mob0415732

From
Food > Nuts & Dried Fruit
Kraft (卡夫) > Planters (紳士牌) (100%)

To
Food > Snacks
Kraft (卡夫) > Planters Cheese Balls/Curls (紳士牌芝士波/條) (100%)

------------------------------------

Action: 17mob0612715,17bus0103104,16bus1215011,15news02250054,15news02056022

From
Toiletries & Household > Laundry Services / Products
Unza (安舍) - Vigor (威潔) > Vigor 33 Laundry Products (100%)

To
Toiletries & Household > Laundry Services / Products
Unza (安舍) - Vigor (威潔) > Laundry Products (100%)

---------------------------------------

Action: 16news09020076

From
Toiletries & Household > Laundry Services / Products
Unza (安舍) - Vigor (威潔) > Vigor 33 Laundry Products (100%)

Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Detergent & Cleaning Products (防刮易潔刷) (0%)

To
Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Detergent & Cleaning Products (防刮易潔刷) (0%)

Toiletries & Household > Laundry Services / Products
Unza (安舍) - Vigor (威潔) > Laundry Products (100%)

----------------------------------------

Action: 16news09020076

From
Pharmaceuticals & Healthcare > Dermatology
Medinova - Hiruscar (喜療疤) > Hiruscar (喜療疤除疤系列) (100%)

To
Pharmaceuticals & Healthcare > Dermatology
Medinova - Hiruscar (喜療疤) > Hiruscar (喜療疤除疤啫喱) (100%)

Advertiser / Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Next Media (壹傳媒),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),P&G (寶潔) - Crest (佳齒),HSBC Group (匯豐集團) - HSBC (匯豐銀行),UA Cinemas,Bank of China / BOC (中國銀行 / 中銀),Gain,Vileda (微力達)

Advertiser / Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Next Media (壹傳媒),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),P&G (寶潔) - Crest (佳齒),HSBC Group (匯豐集團) - HSBC (匯豐銀行),UA Cinemas,Bank of China / BOC (中國銀行 / 中銀),Gain,Vileda (微力達)

Advertiser: P&G (寶潔) - Oral-B,Next Media (壹傳媒),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),P&G (寶潔) - Crest (佳齒),HSBC Group (匯豐集團) - HSBC (匯豐銀行),UA Cinemas,Bank of China / BOC (中國銀行 / 中銀),Gain,Vileda (微力達)

Admendment: Advertiser / Brand / Brand Percentage of P&G (寶潔) - Oral-B,Next Media (壹傳媒),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),P&G (寶潔) - Crest (佳齒),HSBC Group (匯豐集團) - HSBC (匯豐銀行),UA Cinemas,Bank of China / BOC (中國銀行 / 中銀),Gain,Vileda (微力達) have been amended

Result: Adspend of Advertiser / Brand / Brand Percentage would be affected

Affected Period: 17 January 2014 to 28 May 2015

Affected Media: PRINT,BANNER


Action: 14sud01171003

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Mass Media > Newspapers & Magazines
Next Media (壹傳媒) > Me! (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (12%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (25%)

Mass Media > Newspapers & Magazines
Next Media (壹傳媒) > Me! (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health All-Around Protection Toothpaste (全方位保護牙膏) (13%)


Action: 14news02148051,14news02075022

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier MasterCard (匯豐卓越理財萬事達卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (100%)

Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Detergent & Cleaning Products (萬用抺布) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Gold Visa Card (匯豐金威士卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Whitestrips (深層潔白牙貼) (50%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier MasterCard (匯豐卓越理財萬事達卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Gold Visa Card (匯豐金威士卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (0%)


Action: 14news04253107

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (100%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (0%)

Toiletries & Household > Detergent & Cleaning Products
Gain > Detergent & Cleaning Products (超濃縮洗潔精) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Whitestrips (深層潔白牙貼) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (0%)

Toiletries & Household > Detergent & Cleaning Products
Gain > Detergent & Cleaning Products (超濃縮洗潔精) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Toothpaste (0%)


Action: 14news05230110

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (100%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (0%)

Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Detergent & Cleaning Products (萬用抺布) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Whitestrips (深層潔白牙貼) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (50%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (0%)

Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Detergent & Cleaning Products (萬用抺布) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Toothpaste (0%)


Action: 15mob0428709,15mob0526706

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > 3D White Brilliance White Luxe Toothbrush (鑽亮拋光美白牙膏) (100%)

Brand / Brand Percentage Updated for P&G (寶潔 ) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),UA Cinemas,Hang Seng Bank (恒生銀行),Vileda (微力達)

Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),UA Cinemas,Hang Seng Bank (恒生銀行),Vileda (微力達)

Advertiser: P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),UA Cinemas,Hang Seng Bank (恒生銀行),Vileda (微力達)

Admendment: Brand / Brand Percentage of P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),UA Cinemas,Hang Seng Bank (恒生銀行),Vileda (微力達) have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 13 June 2014 to 27 March 2015

Affected Media: BANNER,PRINT


Action: 14mob0923705

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Clinical Toothpaste (快速抗敏修護牙膏) (50%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Clinical Toothpaste (快速抗敏修護牙膏) (100%)


Action: 15news03277044

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Platinum Visa Card (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth & Oral Products (100%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (0%)

Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Detergent & Cleaning Products (防刮易潔刷) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Platinum Visa Card (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (Braun Oral-B 充電式電動牙刷) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (50%)

Toiletries & Household > Detergent & Cleaning Products
Vileda (微力達) > Detergent & Cleaning Products (防刮易潔刷) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Anti-Plaque Mouth Rinse (健康專家護齦漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Toothbrush (超細柔韌圈形護齦牙刷) (0%)


Action: 14mob0810711,14ban0724809

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health All-Around Protection Toothpaste (全方位保護牙膏) (100%)


Action: 14news06130091

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (100%)

Toys & Hobbies > Bundled Gifts & Collectibles
Animation International (國際影業) > Doraemon Collectibles (多啦A夢精品) (0%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (1-2-3三重功效牙膏 / 1•2•3防蛀+淨白+清新牙膏) (100%)