Sub-Category Updated for GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]

Advertiser: GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]

Admendment: Sub-Category of GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] have been amended

Result: Adspend of Sub-Category would be affected

Affected Period: August 2006 to August 2013

Affected Media: All Media

 

From

Cosmetics & Skincare > Facial Moisturizers GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Lotion

 

To

Cosmetics & Skincare > Body Care Products GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Lotion

Sub-Category Updated for GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]

Advertiser: GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]

 Admendment: Sub-Category of GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] have been amended

Result: Adspend of Sub-Category would be affected

Affected Period: December 2004 to February 2014

Affected Media: All Media

 

From

Cosmetics & Skincare > Facial Moisturizers GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Cream (潔美淨層脂修護霜 / 潔美淨層脂低敏感潤膚膏)

 

To

Cosmetics & Skincare > Body Care Products GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Cream (潔美淨層脂修護霜 / 潔美淨層脂低敏感潤膚膏)

Appearance update for GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]

Advertiser: GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]
Amendment: Updated appearance
Result: GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]  would be affected
Affected Period: 10 May 2013 to 30 May 2013
Affected Media: MTR

Action:
Ref.no. 13fmtr0528115
All appearances of 13fmtr0528115 have been deleted.

Brand Updated for Hang Seng Bank (恒生銀行),Mannings (萬寧),GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]

Advertiser: Hang Seng Bank (恒生銀行),Mannings (萬寧),GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]
Admendment: Brand of Hang Seng Bank (恒生銀行),Mannings (萬寧),GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] have been amended
Result: Adspend of Brand would be affected
Affected Period: 25 May 2012 to 01 June 2012
Affected Media: PRINT

Action:
12news0601115
From
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Credit Cards (信用卡) (0%)
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Cosmetics & Skincare > Cleansers & Toners
GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Cleanser (潔美淨潔膚露) (50%)
Cosmetics & Skincare > Facial Moisturizers
GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Lotion (50%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)
To
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Credit Cards (信用卡) (0%)
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Cosmetics & Skincare > Facial Moisturizers
GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Lotion (50%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)
Cosmetics & Skincare > Cleansers & Toners
GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Cleansers (低敏潔面乳) (50%)
 
Action:
12news0525130
From
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Cosmetics & Skincare > Cleansers & Toners
GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Cleanser (潔美淨潔膚露) (50%)
Cosmetics & Skincare > Facial Moisturizers
GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Lotion (50%)
To
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Cosmetics & Skincare > Facial Moisturizers
GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Lotion (50%)
Cosmetics & Skincare > Cleansers & Toners
GSK (葛蘭素史克) - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel Cleansers (低敏潔面乳) (50%)

Brands of GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] amended

Advertiser: GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]

Amendment: Advertisers & Brands of the following ad has been amended

Result: Adspend of related advertisers and categories would be affected

Affected Period: Jul 2011

Affected Media: TVC

Action:

11tvc-c0708004

Brand updated from

GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel AI Cream (潔美淨AI層脂修護霜 / PEA潤膚膏) (100%)

GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel AI Sun Cream (抗氧化防曬霜) (0%)

to

GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel AI Cream (潔美淨AI層脂修護霜 / PEA潤膚膏) (50%)

GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel AI Sun Cream (抗氧化防曬霜) (50%) 

Sub-category of GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] amended

Advertiser: GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]

Amendment: Sub-category amended

Result: Adspend of related subcategories would be affected

Action:

1.GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel AI Cream (潔美淨AI層脂修護霜 / PEA潤膚膏) 

Sub-category updated from Pharmaceuticals & Healthcare -> Dermatology

to Cosmetics & Skincare -> Body Care Products

2.GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] > Physiogel AI Sun Cream (抗氧化防曬霜) 

Sub-category updated from Pharmaceuticals & Healthcare -> Dermatology

to Cosmetics & Skincare -> Sunblock

Category of GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)] amended

Advertiser: GSK - Stiefel Laboratories [Stiefel (美國施泰福葯廠)]> Oilatum Junior Cream (愛麗她潤膚膏)

Amendment: Category amended

Result: Adspend of related categories would be affected

Affected Period: Oct 2003 - Feb 2012

Affected Media: Print, Bus-shelter

Action:

1. Category updated from "Cosmetics & Skincare -> Body Care Products" to "Toiletries & Household -> Baby Products"