Category / Sub-Category / Brand Updated for Kanebo (佳麗寶),Crunchies,Guitar Concept

Category / Sub-Category / Brand Updated for Kanebo (佳麗寶),Crunchies,Guitar Concept

Advertiser: Kanebo (佳麗寶),Crunchies,Guitar Concept

Admendment: Category / Sub-Category / Brand of Kanebo (佳麗寶),Crunchies,Guitar Concept have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 17 October 2009 to 14 February 2018

Affected Media: BANNER,PRINT,POP,MTR


Action: 18ban0207413

From
Cosmetics & Skincare > Cosmetics (Eyes)
Kanebo (佳麗寶) > Lunasol Macaron Glow Eyes (33%)

Cosmetics & Skincare > Cosmetics (Eyes)
Kanebo (佳麗寶) > Lunasol Macaron Nuance Eyes (33%)

Cosmetics & Skincare > Cosmetics (Lip)
Kanebo (佳麗寶) > Lunasol Airy Glow Lips (34%)

To
Cosmetics & Skincare > Cosmetics (Eyes)
Kanebo (佳麗寶) > Lunasol Macaron Glow Eyes (34%)

Cosmetics & Skincare > Cosmetics (Eyes)
Kanebo (佳麗寶) > Lunasol Macaron Nuance Eyes (33%)

Cosmetics & Skincare > Cosmetics (Lip)
Kanebo (佳麗寶) > Lunasol Airy Glow Lips (33%)

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Action: 16news06301057

From
Pharmaceuticals & Healthcare > Children Products
Crunchies > Children Products (天然均營果片) (100%)

To
Health & Beauty Food > Health Supplements
Crunchies > Health Supplements (天然均營果片) (100%)

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Action: 17pop0414028,14pop0502035,14pop0502033,13pmtr0910011,13pop0405024,12pop1012039,09ban1017316

From
Education & Training > Playgroup & Interest Group
Guitar Concept > Interest Group (100%)

To
Entertainment > Live Performance & Concerts
Guitar Concept > Live Performance & Concerts (100%)

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Action: 13ban1220107,17socfb1215044,17socfb1113209,17socfb1113003,17socfb0907097,14socfb0305067,13socfb1015038,13socfb0920010,13socfb0628018

From
Education & Training > Playgroup & Interest Group
Guitar Concept > Interest Group (100%)

To
Games & Hobbies > Music Instruments
Guitar Concept > Music Courses (100%)

Sub-Category Updated for New Media (新傳媒),Kanebo (佳麗寶)

Sub-Category Updated for New Media (新傳媒),Kanebo (佳麗寶)

Advertiser: New Media (新傳媒),Kanebo (佳麗寶)

Admendment: Sub-Category of New Media (新傳媒),Kanebo (佳麗寶) have been amended

Result: Adspend of Sub-Category would be affected

Affected Period: 28 January 2013 to 29 March 2013

Affected Media: PRINT


Action: 13fb01281005

From
Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)

Cosmetics & Skincare > Cosmetics (Lip)
Kanebo (佳麗寶) > Coffret D'or BU Rouge (持久瑰麗絕色唇膏) (17%)

Cosmetics & Skincare > Foundation & Base
Kanebo (佳麗寶) > Coffret D'or Silk F Liquid UV (Long Keep) (17%)

Cosmetics & Skincare > Cosmetics (Lip)
Kanebo (佳麗寶) > Coffret D'or Gloss Up Nail color (16%)

To
Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)

Cosmetics & Skincare > Cosmetics (Lip)
Kanebo (佳麗寶) > Coffret D'or BU Rouge (持久瑰麗絕色唇膏) (17%)

Cosmetics & Skincare > Foundation & Base
Kanebo (佳麗寶) > Coffret D'or Silk F Liquid UV (Long Keep) (17%)

Cosmetics & Skincare > Cosmetics (Nails)
Kanebo (佳麗寶) > Coffret D'or Gloss Up Nail color (16%)


Action: 13mon03299001

From
Mass Media > Online Services
New Media (新傳媒) > NM+ Live Mobile App (50%)

Cosmetics & Skincare > Cosmetics (Lip)
Kanebo (佳麗寶) > Coffret D'or Gloss Up Nail color (50%)

To
Mass Media > Online Services
New Media (新傳媒) > NM+ Live Mobile App (50%)

Cosmetics & Skincare > Cosmetics (Nails)
Kanebo (佳麗寶) > Coffret D'or Gloss Up Nail color (50%)

Sub-Category Updated for New Media (新傳媒),Kanebo (佳麗寶)

Sub-Category Updated for New Media (新傳媒),Kanebo (佳麗寶)

Advertiser: New Media (新傳媒),Kanebo (佳麗寶)

Admendment: Sub-Category of New Media (新傳媒),Kanebo (佳麗寶) have been amended

Result: Adspend of Sub-Category would be affected

Affected Period: 28 January 2013 to 29 March 2013

Affected Media: PRINT


Action: 13fb01281005

From
Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)

Cosmetics & Skincare > Cosmetics (Lip)
Kanebo (佳麗寶) > Coffret D'or BU Rouge (持久瑰麗絕色唇膏) (17%)

Cosmetics & Skincare > Foundation & Base
Kanebo (佳麗寶) > Coffret D'or Silk F Liquid UV (Long Keep) (17%)

Cosmetics & Skincare > Hand & Nail Care
Kanebo (佳麗寶) > Coffret D'or Gloss Up Nail color (16%)

To
Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)

Cosmetics & Skincare > Cosmetics (Lip)
Kanebo (佳麗寶) > Coffret D'or BU Rouge (持久瑰麗絕色唇膏) (17%)

Cosmetics & Skincare > Foundation & Base
Kanebo (佳麗寶) > Coffret D'or Silk F Liquid UV (Long Keep) (17%)

Cosmetics & Skincare > Cosmetics (Lip)
Kanebo (佳麗寶) > Coffret D'or Gloss Up Nail color (16%)


Action: 13mon03299001

From
Mass Media > Online Services
New Media (新傳媒) > NM+ Live Mobile App (50%)

Cosmetics & Skincare > Hand & Nail Care
Kanebo (佳麗寶) > Coffret D'or Gloss Up Nail color (50%)

To
Mass Media > Online Services
New Media (新傳媒) > NM+ Live Mobile App (50%)

Cosmetics & Skincare > Cosmetics (Lip)
Kanebo (佳麗寶) > Coffret D'or Gloss Up Nail color (50%)

Sub-Category / Brand Updated for Kanebo (佳麗寶),Lifestyle International Holdings (利福國際集團)

Advertiser: Kanebo (佳麗寶),Lifestyle International Holdings (利福國際集團)
Admendment: Sub-Category / Brand of Kanebo (佳麗寶),Lifestyle International Holdings (利福國際集團) have been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: 13 November 2012 to 16 November 2012
Affected Media: PRINT,BANNER

Action:
12os1113125
From
Retail > Department Stores
Lifestyle International Holdings (利福國際集團) > Beaute @ Sogo (0%)
Cosmetics & Skincare > Cosmetics (Range Products)
Kanebo (佳麗寶) > Lunasol Cosmetics (50%)
Cosmetics & Skincare > Facial & Eye Care Products
Kanebo (佳麗寶) > Lunasol Facial & Eye Care Products (50%)
To
Cosmetics & Skincare > Cosmetics (Range Products)
Kanebo (佳麗寶) > Cosmetics (化妝品) (50%)
Cosmetics & Skincare > Facial & Eye Care Products
Kanebo (佳麗寶) > Facial & Eye Care Products (護膚品) (50%)
Retail > Department Stores
Lifestyle International Holdings (利福國際集團) > Beaute @ Sogo (0%)

Action:
12ban1115429
From
Retail > Department Stores
Lifestyle International Holdings (利福國際集團) > Beaute @ Sogo (0%)
Cosmetics & Skincare > Foundation & Base
Kanebo (佳麗寶) > Lunasol Foundation & Base (50%)
Cosmetics & Skincare > Facial & Eye Care Products
Kanebo (佳麗寶) > Lunasol Facial & Eye Care Products (50%)
To
Cosmetics & Skincare > Cosmetics (Range Products)
Kanebo (佳麗寶) > Cosmetics (化妝品) (50%)
Cosmetics & Skincare > Facial & Eye Care Products
Kanebo (佳麗寶) > Facial & Eye Care Products (護膚品) (50%)
Retail > Department Stores
Lifestyle International Holdings (利福國際集團) > Beaute @ Sogo (0%)

Brand Updated for Lifestyle International Holdings (利福國際集團),Kanebo (佳麗寶),Bank of China / BOC (中國銀行 / 中銀)

Advertiser: Lifestyle International Holdings (利福國際集團),Kanebo (佳麗寶),Bank of China / BOC (中國銀行 / 中銀)
Admendment: Brand of Lifestyle International Holdings (利福國際集團),Kanebo (佳麗寶),Bank of China / BOC (中國銀行 / 中銀) have been amended
Result: Adspend of Brand would be affected
Affected Period: 06 September 2009 to 20 September 2009
Affected Media: PRINT,DM

Action:
09next0910108
From
Retail > Department Stores
Lifestyle International Holdings (利福國際集團) > Beaute @ Sogo (0%)
Cosmetics & Skincare > Facial Moisturizers
Kanebo (佳麗寶) > Iimpress Advanced CT Essence (50%)
Cosmetics & Skincare > Sheet Masks
Kanebo (佳麗寶) > Impress Concentrate Mask 3D (50%)
To
Retail > Department Stores
Lifestyle International Holdings (利福國際集團) > Beaute @ Sogo (0%)
Cosmetics & Skincare > Facial Moisturizers
Kanebo (佳麗寶) > Impress Advanced CT Essence (細胞修護精華 / 高效細胞修復美容液) (50%)
Cosmetics & Skincare > Sheet Masks
Kanebo (佳麗寶) > Impress Concentrate Mask 3D (50%)

Action:
09dm0906957
From
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Sogo Visa Platinum Card (中國銀行崇光白金威士卡) (90%)
Cosmetics & Skincare > Facial Moisturizers
Kanebo (佳麗寶) > Iimpress Advanced CT Essence (10%)
To
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Sogo Visa Platinum Card (中國銀行崇光白金威士卡) (90%)
Cosmetics & Skincare > Facial Moisturizers
Kanebo (佳麗寶) > Impress Advanced CT Essence (細胞修護精華 / 高效細胞修復美容液) (10%)

Sub-category of Kanebo (佳麗寶) has been amended

Advertiser: Kanebo (佳麗寶)
Amendment: Sub-category amended
Result: Adspend of related categories would be affected

Action:
1. Kanebo (佳麗寶) > Lunasol Full Glamour Lips S
Sub-category updated from Cosmetics & Skincare -> Lip Balm
to Cosmetics & Skincare -> Cosmetics (Lip)