Category / Sub-Category / Advertiser / Brand /Brand Percentage Updated for GSK (葛蘭素史克) - Sensodyne (舒適達)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for GSK (葛蘭素史克) - Sensodyne (舒適達)

Advertiser: GSK (葛蘭素史克) - Sensodyne (舒適達)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of GSK (葛蘭素史克) - Sensodyne (舒適達) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 27 February 2015 to 27 February 2015

Affected Media: PRINT


Action: 15news02273033,15eat02270006

From
Toiletries & Household > Tooth & Oral Products
GSK (葛蘭素史克) - Sensodyne (舒適達) > Sensodyne True White Toothpaste (舒適達清新薄荷牙膏) (100%)

To
Toiletries & Household > Tooth & Oral Products
GSK (葛蘭素史克) - Sensodyne (舒適達) > Toothpaste (舒適達牙膏薄荷配方) (100%)




Affected Period: August 2014 to February 2015

Affected Media: All Media

From
Toiletries & Household > Tooth & Oral Products
GSK (葛蘭素史克) - Sensodyne (舒適達) > Sensodyne True White Toothpaste (舒適達清新薄荷牙膏) (100%)

To
Toiletries & Household > Tooth & Oral Products
GSK (葛蘭素史克) - Sensodyne (舒適達) > Sensodyne True White Toothpaste (舒適達敏感專業美白牙膏) (100%)




Affected Period: September 2005 to February 2015

Affected Media: All Media

From
Toiletries & Household > Tooth & Oral Products
GSK (葛蘭素史克) - Sensodyne (舒適達) > Toothpaste (舒適達牙膏薄荷配方)

To
Toiletries & Household > Tooth & Oral Products
GSK (葛蘭素史克) - Sensodyne (舒適達) > Fresh Mint Toothpaste (舒適達牙膏清涼薄荷配方)

Appearance updates for GSK (葛蘭素史克) - Sensodyne (舒適達)

Advertiser: GSK (葛蘭素史克) - Sensodyne (舒適達)

Amendment: Amended appearances

Result: Adspend of related advertisers and media would be affected

Affected Period: Apr 2011

Affected Media: Bus Shelter

Action:

Appearances in Apr 2011 have been added back for Sensodyne (舒適達) bus shelter ad due to human error.