Sub-Category / Brand / Brand Percentage Updated for Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group (香港經濟日報集團),McDonald's (麥當勞),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂)
Advertiser: Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group (香港經濟日報集團),McDonald's (麥當勞),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂)
Admendment: Sub-Category / Brand / Brand Percentage of Garden (嘉頓),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Sony Corporation (新力),Sunrise,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Kowloon Dairy (維記),Hong Kong Economic Times Group (香港經濟日報集團),McDonald's (麥當勞),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Octopus Holdings (八達通控股),Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) have been amended
Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 06 December 2002 to 15 May 2015
Affected Media: TVC,RADIO,PRINT,BANNER,BUS
Action:
tvc-c120602019
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
Entertainment > Movie & Theatre
Intercontinental Film Distributors (HK) (洲立影片發行(香港)) > The Cat Returns (貓之報恩) (0%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)
Entertainment > Movie & Theatre
Intercontinental Film Distributors (HK) (洲立影片發行(香港)) > The Cat Returns (貓之報恩) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (50%)
Action:
rad-c061203022
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Bakery & Cake
Garden (嘉頓) > Swiss Roll (瑞士卷) (100%)
Action:
road-c120503003,
11ban0822508,
11ban0905523,
11ban0823816,
11news0826117,
11ban0905414,
11bus0909002,
12tvc-c1114022,
12news1120390,
14ban0908710
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (100%)
Action:
whiz101306007,
tvc-c092206021,
whiz092206009,
tvc-c092404013,
whiz092404001,
09tvc-c0807007,
09news0807632,
08tvc-c0704008,
08tvbw0630015,
tvc-c080507007,
tvc-c072707014,
whiz072707001,
12milk1108109
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (100%)
Action:
tvc-c062405007,
whiz062405005
From
Games & Hobbies > Video Game Players
Sony Corporation (新力) > PlayStation2 (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
Games & Hobbies > Bundled Gifts & Collectibles
Sunrise > Gundam Collectibles (0%)
To
Games & Hobbies > Video Game Players
Sony Corporation (新力) > PlayStation2 (0%)
Games & Hobbies > Gifts & Collectibles
Sunrise > Gundam Collectibles (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (100%)
Action:
09news0731031
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (0%)
Food > Ice-Cream
Kowloon Dairy (維記) > Soft Ice Cream (軟雪糕) (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Food > Ice-Cream
Kowloon Dairy (維記) > Soft Ice Cream (軟雪糕) (100%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (0%)
Action:
10east1103107,
10ban1105716,
13os01220002,
12week1217104,
13metro01170008,
12eat1214022,
14tvbw11100005
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Pop-Pan (薄餅) (100%)
Action:
11um1014015
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (50%)
Media > Newspapers & Magazines
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)
To
Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (50%)
Action:
11news1121003
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (0%)
Restaurants > Fast Food
McDonald's (麥當勞) > Hotcakes Deluxe Breakfast (珍寶套餐 / 熱香餅早晨全餐) (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (0%)
Restaurants > Fast Food
McDonald's (麥當勞) > Hotcakes Deluxe Breakfast (珍寶套餐 / 熱香餅早晨全餐) (100%)
Action:
12news0406520
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (33%)
Food > Biscuit & Cookies
Garden (嘉頓) > Saltine (梳打) (34%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (33%)
Action:
12news1116561
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (33%)
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (33%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (34%)
Action:
13news04125041
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (50%)
Food > Biscuit & Cookies
Garden (嘉頓) > Si Si Sic (時時食) (50%)
Action:
12mon0713013,
12tvbw0611024,
12news0604505
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
Entertainment > Movie & Theatre
Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) > Doraemon - Animal Adventure (多啦A夢大雄與奇跡之島) (0%)
To
Entertainment > Movie & Theatre
Universe Group (寰宇影片 / 寰宇鐳射錄影 / 寰宇娛樂) > Doraemon - Animal Adventure (多啦A夢大雄與奇跡之島) (0%)
Food > Biscuit & Cookies
Garden (嘉頓) > Chocolate Fingers (朱古力手指) (50%)
Food > Biscuit & Cookies
Garden (嘉頓) > Children Pack (兒童餅) (50%)
Action:
14mob0519712,
14mob0512726,
14mob0513716,
15tvc-c0508008,
14ban0511801
From
Food > Biscuit & Cookies
Garden (嘉頓) > Biscuit & Cookies (100%)
To
Food > Biscuit & Cookies
Garden (嘉頓) > Wafers (威化) (100%)
