Brand / Brand Percentage Updated for Mentholatum (曼秀雷敦) - Sunplay

Advertiser: Mentholatum (曼秀雷敦) - Sunplay

Amendment: Brand / Brand Percentage of Mentholatum (曼秀雷敦) - Sunplay have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 02 June 2021 to 16 July 2021

Affected Media: BANNER

Action: 21mob0602464,21mob0525840

From

Cosmetics & Skincare > Sunblock & After-sun Products

Mentholatum (曼秀雷敦) - Sunplay > Sunplay Sunblock (防曬系列) (100%)

To

Cosmetics & Skincare > Sunblock & After-sun Products

Mentholatum (曼秀雷敦) - Sunplay > Sunplay Super Block Clear Finish (高度防曬乳液) (50%)

Cosmetics & Skincare > Sunblock & After-sun Products

Mentholatum (曼秀雷敦) - Sunplay > Super Block UV Body Mist (超透持久防曬噴霧) (50%)

Category / Sub-Category / Brand Updated for Mentholatum (曼秀雷敦) - 50 Megumi (50惠)

Advertiser: Mentholatum (曼秀雷敦) - 50 Megumi (50惠)

Amendment: Category / Sub-Category / Brand of Mentholatum (曼秀雷敦) - 50 Megumi (50惠) have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 31 May 2018 to 02 July 2021

Affected Media: PRINT,BANNER,SOC,TVC,MTR,BUS BODY

Action:  All

From

Pharmaceuticals & Healthcare > Hair

Mentholatum (曼秀雷敦) - 50 Megumi (50惠) > 50 Megumi Hair Treatment Products For Men (50惠男士育髮激活精華) 

To

Toiletries & Household > Hair Treatment Products

Mentholatum (曼秀雷敦) - 50 Megumi (50惠) > 50 Megumi Hair Treatment Products For Men (50惠男士育髮激活精華) 

Updated for Mentholatum (曼秀雷敦) - 50 Megumi (50惠)

Advertiser:  Mentholatum (曼秀雷敦) - 50 Megumi (50惠)

Admendment:  Mentholatum (曼秀雷敦) - 50 Megumi (50惠) have been amended

Result: Adspend of would be affected

Affected Period:April 2021

Affected Media: MTR

 

Action:21pmtr0226205,21pmtr0403206

 

Some appearances of 21pmtr0226205 have been moved to 21pmtr0403206

 

From

Mentholatum (曼秀雷敦) - 50 Megumi (50惠)

>      50 Megumi Hair (50惠養潤育髮精華素)     (100%)

move to

Mentholatum (曼秀雷敦) - 50 Megumi (50惠)

>      50 Megumi Black Hair Active Essence (50惠黑髮激活精華)        (100%)

Appearance of Mentholatum (曼秀雷敦) - Lipcare

Advertiser: Mentholatum (曼秀雷敦) - Lipcare

 

Amendment: Deleting appearances

Result: Adspend of related ad and media would be affected

Affected Period: Oct 2020

Affected Media: BUS

 

Action:

Some appearances of 20bus1012101 have been deleted to the unmap of data from log provider.

Appearence update for Mentholatum (曼秀雷敦) - 50 Megumi (50惠)

Amendment: Move appearence
Result: Adspend of related media would be affected
Affected Period: 25 July 2020
Affected Media: TVB Jade

Action:
From: tvc-cpromjade01 moved to 19tvc-c0913004 Mentholatum (曼秀雷敦) - 50 Megumi (50惠) adspend will increased $308,580

Brand Percentage Updated for Mentholatum (曼秀雷敦) - 50 Megumi (50惠)

Advertiser: Mentholatum (曼秀雷敦) - 50 Megumi (50惠)

Admendment: Brand Percentage of Mentholatum (曼秀雷敦) - 50 Megumi (50惠) have been amended

Result: Adspend of Brand Percentage would be affected

Affected Period: 31 May 2018 to 01 February 2020

Affected Media: TVC


Action: 19tvc-c0624013,18tvc-c0531016,18tvc-c0622021

From
Pharmaceuticals & Healthcare > Hair
Mentholatum (曼秀雷敦) - 50 Megumi (50惠) > 50 Megumi Hair Treatment Products For Men (50惠男士育髮激活精華) (100%)

Toiletries & Household > Shampoo & Conditioner
Mentholatum (曼秀雷敦) - 50 Megumi (50惠) > 50 Megumi Shampoo & Conditioner For Men (50惠男士防脫洗髮露) (0%)

To
Pharmaceuticals & Healthcare > Hair
Mentholatum (曼秀雷敦) - 50 Megumi (50惠) > 50 Megumi Hair Treatment Products For Men (50惠男士育髮激活精華) (50%)

Toiletries & Household > Shampoo & Conditioner
Mentholatum (曼秀雷敦) - 50 Megumi (50惠) > 50 Megumi Shampoo & Conditioner For Men (50惠男士防脫洗髮露) (50%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Samsung (三星),Expedia, Inc - Expedia Asia Pacific,Hong Kong Finance (香港信貸財務),Ogawa,Habbitzz,German Pool (德國寶),Mentholatum (曼秀雷敦) - 50 Megumi (50惠),Tao Heung Group (稻香集團),Pacific Century Group / PCG (盈科拓展集團) - Pacific Century CyberWorks / PCCW (電訊盈科),A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器),Broadway (百老匯),Marvel,AV Life PlasmaTV Station (生活影音),Walt Disney (華特迪士尼),General Mills (通用磨坊) - Haagen-Dazs,Kee Wah Bakery (奇華),Suning Commerce Group (蘇寧雲商集團股份) - Hong Kong Suning Commerce (香港蘇寧電器)

Advertiser: Samsung (三星),Expedia, Inc - Expedia Asia Pacific,Hong Kong Finance (香港信貸財務),Ogawa,Habbitzz,German Pool (德國寶),Mentholatum (曼秀雷敦) - 50 Megumi (50惠),Tao Heung Group (稻香集團),Pacific Century Group / PCG (盈科拓展集團) - Pacific Century CyberWorks / PCCW (電訊盈科),A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器),Broadway (百老匯),Marvel,AV Life PlasmaTV Station (生活影音),Walt Disney (華特迪士尼),General Mills (通用磨坊) - Haagen-Dazs,Kee Wah Bakery (奇華),Suning Commerce Group (蘇寧雲商集團股份) - Hong Kong Suning Commerce (香港蘇寧電器)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Samsung (三星),Expedia, Inc - Expedia Asia Pacific,Hong Kong Finance (香港信貸財務),Ogawa,Habbitzz,German Pool (德國寶),Mentholatum (曼秀雷敦) - 50 Megumi (50惠),Tao Heung Group (稻香集團),Pacific Century Group / PCG (盈科拓展集團) - Pacific Century CyberWorks / PCCW (電訊盈科),A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器),Broadway (百老匯),Marvel,AV Life PlasmaTV Station (生活影音),Walt Disney (華特迪士尼),General Mills (通用磨坊) - Haagen-Dazs,Kee Wah Bakery (奇華),Suning Commerce Group (蘇寧雲商集團股份) - Hong Kong Suning Commerce (香港蘇寧電器) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 23 December 2016 to 29 September 2019

Affected Media: BANNER,TVC,PRINT,SOC


Action: 18mob1020773,18mob1020760,18ban1020314,18ban1020303,18mob0616901,18ban0613573,18ban0613572,18ban0617331,18ban0613574,18now-c0514005,17ezone10050006,17tvc-c0822011,17ban0627307,17ban0623412,17ban0620306,17news05170120,18ban0510739

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)

To
Electrical Appliances > Television
Samsung (三星) > QLED TV (100%)

--------------------------------------
Action: 18tvc-c0619056

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (20%)

Travel & Tourism Services > Travel Agents & Services
Expedia, Inc - Expedia Asia Pacific > Expedia.com.hk (智遊天下網) (20%)

Banking & Investment Services > Personal Loan & Financing
Hong Kong Finance (香港信貸財務) > Easylend.hk (易貸網) (20%)

Electrical Appliances > Massage Chair & Relaxation Machines
Ogawa > MasterDrive (大師椅) (20%)

Retail > Online Stores & Group Buying Services
Habbitzz > Online Store (20%)

To
Travel & Tourism Services > Travel Agents & Services
Expedia, Inc - Expedia Asia Pacific > Expedia.com.hk (智遊天下網) (20%)

Banking & Investment Services > Personal Loan & Financing
Hong Kong Finance (香港信貸財務) > Easylend.hk (易貸網) (20%)

Electrical Appliances > Massage Chair & Relaxation Machines
Ogawa > MasterDrive (大師椅) (20%)

Retail > Online Stores & Group Buying Services
Habbitzz > Online Store (20%)

Electrical Appliances > Television
Samsung (三星) > QLED TV (20%)

--------------------------------------------
Action: 18tvc-c0619042

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (25%)

Electrical Appliances > Events, Sponsorship & Compliments
German Pool (德國寶) > Events, Sponsorship & Compliments (25%)

Banking & Investment Services > Events, Sponsorship & Compliments
Hong Kong Finance (香港信貸財務) > Events, Sponsorship & Compliments (25%)

Toiletries & Household > Shampoo & Conditioner
Mentholatum (曼秀雷敦) - 50 Megumi (50惠) > 50 Megumi Shampoo & Conditioner (50惠豐盈洗髮護髮系列) (25%)

To
Electrical Appliances > Events, Sponsorship & Compliments
German Pool (德國寶) > Events, Sponsorship & Compliments (25%)

Banking & Investment Services > Events, Sponsorship & Compliments
Hong Kong Finance (香港信貸財務) > Events, Sponsorship & Compliments (25%)

Toiletries & Household > Shampoo & Conditioner
Mentholatum (曼秀雷敦) - 50 Megumi (50惠) > 50 Megumi Shampoo & Conditioner (50惠豐盈洗髮護髮系列) (25%)

Electrical Appliances > Television
Samsung (三星) > QLED TV (25%)

-------------------------------------------------------
Action: 18tvc-c0619036

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (20%)

Restaurants > Chinese Restaurants
Tao Heung Group (稻香集團) > Chinese Restaurants (20%)

Computers & Internet Services > Software & IT Solutions
Pacific Century Group / PCG (盈科拓展集團) - Pacific Century CyberWorks / PCCW (電訊盈科) > PCCW Solutions (電訊盈科企業方案) (20%)

Banking & Investment Services > Personal Loan & Financing
Hong Kong Finance (香港信貸財務) > Personal Loan (20%)

Retail > Online Stores & Group Buying Services
Habbitzz > Online Store (20%)

To
Restaurants > Chinese Restaurants
Tao Heung Group (稻香集團) > Chinese Restaurants (20%)

Computers & Internet Services > Software & IT Solutions
Pacific Century Group / PCG (盈科拓展集團) - Pacific Century CyberWorks / PCCW (電訊盈科) > PCCW Solutions (電訊盈科企業方案) (20%)

Banking & Investment Services > Personal Loan & Financing
Hong Kong Finance (香港信貸財務) > Personal Loan (20%)

Retail > Online Stores & Group Buying Services
Habbitzz > Online Store (20%)

Electrical Appliances > Television
Samsung (三星) > QLED TV (20%)

----------------------------------------------
Action: 18news06150041,18news06086044,18news06012014

From
Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)

Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)

To
Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)

Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)

Electrical Appliances > Television
Samsung (三星) > QLED TV (50%)

---------------------------------------------
Action: 17east02010001,17news01202004,16news12230053

From
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)

Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)

Games & Hobbies > Gifts & Collectibles
Marvel > Marvel Gifts & Collectibles (0%)

To
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)

Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (100%)

Games & Hobbies > Gifts & Collectibles
Marvel > Marvel Gifts & Collectibles (0%)

----------------------------------------
Action: 17mob0821114

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)

Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)

To
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)

Electrical Appliances > Television
Samsung (三星) > QLED TV (100%)

-------------------------------------------------
Action: 19mob0919582

From
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)

Travel & Tourism Services > Museums & Theme Parks
Walt Disney (華特迪士尼) > Hong Kong Disneyland (香港迪士尼樂園) (0%)

Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)

To
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)

Travel & Tourism Services > Museums & Theme Parks
Walt Disney (華特迪士尼) > Hong Kong Disneyland (香港迪士尼樂園) (0%)

Electrical Appliances > Television
Samsung (三星) > QLED TV (100%)

------------------------------------
Action: 18mob0831706

From
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)

Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)

Food > Mooncake
General Mills (通用磨坊) - Haagen-Dazs > Ice-cream Mooncake (雪糕月餅) (0%)

To
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)

Food > Mooncake
General Mills (通用磨坊) - Haagen-Dazs > Ice-cream Mooncake (雪糕月餅) (0%)

Electrical Appliances > Television
Samsung (三星) > Smart LED TV (100%)

---------------------------------------
Action: 19mob0131102

From
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)

Food > Bakery & Cake
Kee Wah Bakery (奇華) > Bakery Shop (奇華餅家) (0%)

Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)

To
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)

Food > Bakery & Cake
Kee Wah Bakery (奇華) > Bakery Shop (奇華餅家) (0%)

Electrical Appliances > Television
Samsung (三星) > QLED TV (100%)

-------------------------------------------
Action: 19news07163023

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (50%)

Electrical Appliances > Retail & Distributors
Suning Commerce Group (蘇寧雲商集團股份) - Hong Kong Suning Commerce (香港蘇寧電器) > Electrical Appliances Retailer (0%)

Entertainment > Movie & Theatre
Walt Disney (華特迪士尼) > Toy Story 4 (反斗奇兵4) (0%)

Electrical Appliances > Television
Samsung (三星) > QLED TV (50%)

To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)

Electrical Appliances > Retail & Distributors
Suning Commerce Group (蘇寧雲商集團股份) - Hong Kong Suning Commerce (香港蘇寧電器) > Electrical Appliances Retailer (0%)

Entertainment > Movie & Theatre
Walt Disney (華特迪士尼) > Toy Story 4 (反斗奇兵4) (0%)

Electrical Appliances > Television
Samsung (三星) > QLED TV (50%)

----------------------------------
Action: 19soc01231191,19soc01070128

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)

To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (100%)

----------------------------------
Action: 19mob0610342,19mob0427716,19ban0425505

From
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (100%)

To
Electrical Appliances > Television
Samsung (三星) > QLED TV (100%)

--------------------------------------
Action: 19soc01240487

From
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)

Electrical Appliances > Television
Samsung (三星) > Smart LED TV (100%)

To
Electrical Appliances > Television
Samsung (三星) > QLED TV (100%)

Updated for Mentholatum (曼秀雷敦) - HadaLabo (肌研)

Advertiser: Mentholatum (曼秀雷敦) - HadaLabo (肌研)

Admendment: of Mentholatum (曼秀雷敦) - HadaLabo (肌研) have been amended

Result: Adspend of would be affected

Affected Period: Oct 2019

Affected Media: BUS



Action: 19bus0923101 , 19bus1108107



Some appearances of 19bus0923101 have been moved to 19bus1108107

From

Mentholatum (曼秀雷敦) - HadaLabo (肌研)

> Gokujyun (極潤保濕面霜)(100%)

To

Mentholatum (曼秀雷敦) - HadaLabo (肌研)

> Treatment Essence (潤賦活雪凝精華)(100%)

Updated for Mentholatum (曼秀雷敦) - AD Cream (安膚康軟膏)

Advertiser: Mentholatum (曼秀雷敦) - AD Cream (安膚康軟膏)

Admendment: of Mentholatum (曼秀雷敦) - AD Cream (安膚康軟膏) have been amended

Result: Adspend of would be affected

Affected Period:19 Oct 19 - 25 Oct 2019

Affected Media: MTR

Action: 16pmtr1231223 ,19pmtr1019202


Some appearances of 16pmtr1231223 have been moved to 19pmtr1019202



From

Mentholatum (曼秀雷敦) - AD Cream (安膚康軟膏)

> AD Cream (安膚康軟膏) (100%)

change to

Mentholatum (曼秀雷敦) - AD Cream (安膚康軟膏)

> AD Botanical Lotion (草本修復乳液) (100%)

Brand Updated for Mentholatum (曼秀雷敦) - Rohto (樂敦)

Advertiser: Mentholatum (曼秀雷敦) - Rohto (樂敦)

Admendment: Brand of Mentholatum (曼秀雷敦) - Rohto (樂敦) have been amended

Result: Adspend of Brand would be affected

Affected Period: 01 December 2018 to 31 January 2019

Affected Media: BUS



Action: 18bus1221106



From

Pharmaceuticals & Healthcare > Eye Care Products & Services

Mentholatum (曼秀雷敦) - Rohto (樂敦) > C3 Cool+ (樂敦C3 Cool+ 隱形眼鏡潤濕液) (100%)

To

Pharmaceuticals & Healthcare > Eye Care Products & Services

Mentholatum (曼秀雷敦) - Rohto (樂敦) > Optician (樂敦養潤水) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Mentholatum (曼秀雷敦) - HadaLabo (肌研)

Advertiser: Mentholatum (曼秀雷敦) - HadaLabo (肌研)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Mentholatum (曼秀雷敦) - HadaLabo (肌研) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 August 2018 to 28 September 2018

Affected Media: BUS



Action: 18bus0831103


From

Mentholatum (曼秀雷敦) - HadaLabo (肌研)


GokuJyun Cleansers & Toners (極潤卸妝水 / 三合一清透卸妝水)(100%)

To

Cosmetics & Skincare > Cleansers & Toners

Mentholatum (曼秀雷敦) - HadaLabo (肌研) > Super Hyaluronic Acid Lotion (肌研極潤保濕化妝水) (100%)

Appearance updated for Zurich Insurance Group (蘇黎世保險集團),Mentholatum (曼秀雷敦)

Advertiser: Zurich Insurance Group (蘇黎世保險集團),Mentholatum (曼秀雷敦)
Admendment: Appearance of Zurich Insurance Group (蘇黎世保險集團),Mentholatum (曼秀雷敦) have been amended
Result: Adspend of would be affected
Affected Period: 24 Apr 18, TVB Jade
Affected Media: TVC

Action: move 1 spot (24 Apr 18, TVB Jade, 15s (19:44:34-19:44:49) from 18tvc-c0327003 to 18tvc-c0424005