Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Image Factory,Broadway Circuit (百老匯戲院),Goooood,Pacific Century Group / PCG (盈科拓展集團) - Pacific Century CyberWorks / PCCW (電訊盈科)

Advertiser: Image Factory,Broadway Circuit (百老匯戲院),Goooood,Pacific Century Group / PCG (盈科拓展集團) - Pacific Century CyberWorks / PCCW (電訊盈科)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Image Factory,Broadway Circuit (百老匯戲院),Goooood,Pacific Century Group / PCG (盈科拓展集團) - Pacific Century CyberWorks / PCCW (電訊盈科) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 12 February 2015 to 07 May 2015

Affected Media: PRINT

 

Action: 15milk02121006

 

From

Mass Media > Newspapers & Magazines

Image Factory > Milk Magazine / MK magazine (50%)

Mass Media > Television

Broadway Circuit (百老匯戲院) > Movie Movie by Broadway Cinematheque (25%)

Retail > Online Stores & Group Buying Services

Goooood Store > Online Store (25%)

To

Mass Media > Newspapers & Magazines

Image Factory > Milk Magazine / MK magazine (50%)

Mass Media > Television

Broadway Circuit (百老匯戲院) > Movie Movie by Broadway Cinematheque (25%)

Computers & Internet Services > Websites & Mobile Apps

Goooood > Websites (25%)

 

Action: 15milk04231013,15milk05071003

 

From

To

Mass Media > Television

Pacific Century Group / PCG (盈科拓展集團) - Pacific Century CyberWorks / PCCW (電訊盈科) > Now Broadband TV (Now 寬頻電視) (50%)

Computers & Internet Services > Websites & Mobile Apps

Goooood > Websites (50%)

Advertiser / Brand Updated for Wharf Holdings (九龍倉),Broadway Circuit (百老匯戲院)

Advertiser: Wharf Holdings (九龍倉),Broadway Circuit (百老匯戲院)

Admendment: Advertiser / Brand of Wharf Holdings (九龍倉),Broadway Circuit (百老匯戲院) have been amended

Result: Adspend of Advertiser / Brand would be affected

Affected Period: 05 October 2013 to 18 July 2014

Affected Media: MTR,PRINT,BANNER

 

 

Action: 14pmtr0617034,14tvbw03031001

 

From

Retail > Shopping Mall

Hang Lung (恒隆) > Hollywood Plaza (荷李活商業中心) [荷李活商場] (50%)

Entertainment > Movie & Theatre

Broadway Circuit (百老匯戲院) > Cinemas / Cinematheque (戲院 / 電影中心) (50%)

To

Retail > Shopping Mall

Wharf Holdings (九龍倉) > Plaza Hollywood (荷里活廣場) (50%)

Entertainment > Movie & Theatre

Category / Sub-Category / Advertiser / Brand Updated for Sing Tao News Corporation (星島新聞集團),AMC Theatres (AMC 戲院),Palace Cinema,Broadway Circuit (百老匯戲院)

Advertiser: Sing Tao News Corporation (星島新聞集團),AMC Theatres (AMC 戲院),Palace Cinema,Broadway Circuit (百老匯戲院)
Admendment: Category / Sub-Category / Advertiser / Brand of Sing Tao News Corporation (星島新聞集團),AMC Theatres (AMC 戲院),Palace Cinema,Broadway Circuit (百老匯戲院) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected
Affected Period: 06 December 2010 to 03 November 2011
Affected Media: BANNER

Action:
10ban1206209
From
Computers & Internet Services > Software & IT Solutions
Apple Inc > App Store (100%)
To
Mass Media > Newspapers & Magazines
Sing Tao News Corporation (星島新聞集團) > Lifelong Learning Magaznine Mobile App (進修生活應用程式) (100%)

Action:
11ban0202331
From
Entertainment > Movie & Theatre
AMC Theatres (AMC 戲院) > Cinema (33%)
Entertainment > Movie & Theatre
Broadway Circuit (百老匯戲院) > Cinemas / Cinematheque (戲院 / 電影中心) (34%)
Entertainment > Movie & Theatre
Palace Cinema > Cinema (33%)
To
Entertainment > Movie & Theatre
AMC Theatres (AMC 戲院) > Cinema (33%)
Entertainment > Movie & Theatre
Palace Cinema > Cinema (33%)
Entertainment > Movie & Theatre
Broadway Circuit (百老匯戲院) > Mobile App (34%)