Brand Updated for Catalo (家得路)

Advertiser: Catalo (家得路)
Admendment: Brand of Catalo (家得路) have been amended
Result: Adspend of Brand would be affected
Affected Period: April 2007 to June 2012
Affected Media: All Media

Action:
From
Bilberry Eye Bright (護眼藍苺)
To
Bilberry Eye Bright Extract (護眼藍苺精華)

Brand / Brand Percentage Updated for Catalo (家得路)

Advertiser: Catalo (家得路)
Admendment: Brand / Brand Percentage of Catalo (家得路) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 10 April 2007 to 10 April 2007
Affected Media: TVC

Action:
tvc-c041007027 
From
Beauty, Slimming & Fitness > Health Food Supplements
Catalo (家得路) > Health Food Supplements (50%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright (護眼藍苺) (50%)
To
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright Extract (護眼藍苺精華) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Catalo (家得路),Mannings (萬寧)

Advertiser: Catalo (家得路),Mannings (萬寧)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Catalo (家得路),Mannings (萬寧) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 29 February 2008 to 07 August 2012
Affected Media: PRINT,TVC,RADIO

Action:
08news0320627
08news0327806
08news0530008
08news1001015
08news1010911
From
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright (護眼藍苺) (100%)
To
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright Extract (護眼藍苺精華) (50%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (50%)

Action:
08news0606905 
From
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright (護眼藍苺) (100%)
To
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright Extract (護眼藍苺精華) (50%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (50%)

Action:
08news0922616
08news0824603
08news0808002
08news0802905
08news0615008
08news0606522
08next0522023
news030308680
From
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright (護眼藍苺) (100%)
To
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (100%)
 
Action:
08news0523009
08news0523902
news030708024
news022908014
From
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright (護眼藍苺) (50%)
Pharmaceuticals & Healthcare > Muscle & Bone
Catalo (家得路) > Flexijoint Formula (關節專家) (50%)
To
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Pharmaceuticals & Healthcare > Muscle & Bone
Catalo (家得路) > Flexijoint Formula (關節專家) (50%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (50%)
 
Action:
news031308610
From
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright (護眼藍苺) (100%)
To
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (100%)
 
Action:
10news0423193
10news0422022
From
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (100%)
To
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright Extract (護眼藍苺精華) (50%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (50%)
 
Action:
11tvc-c1210001
From
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (100%)
To
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright Extract (護眼藍苺精華) (50%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (50%)

Action:
11cable-c1210005 
From
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (100%)
To
Retail > Drug Stores
Mannings (萬寧) > Drug Store (0%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright Extract (護眼藍苺精華) (50%)
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (50%)

Action:
11rad-c1210034
09rad-c1212030
From
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (100%)
To
Pharmaceuticals & Healthcare > Optician / Ophthalmologist
Catalo (家得路) > Bilberry Eye Bright Extract (護眼藍苺精華) (100%)

Brands amended: Hawley & Hazel - Darlie/ L'Oreal (歐萊雅) - Shu Uemura (植村秀)/ Catalo (家得路)

Advertiser: Hawley & Hazel - Darlie/ L'Oreal (歐萊雅) - Shu Uemura (植村秀)/ Catalo (家得路)

 Amendment: Brands of the following ad have been amended

Result: Adspend of related brands and categories would be affected

Action:

1. Hawley & Hazel - Darlie > Darlie Toothpaste (黑人牙膏) (100%) to Hawley & Hazel - Darlie > Darlie All Shiny White Toothpaste (黑人全亮白牙膏) (100%)

2. L'Oreal (歐萊雅) - Shu Uemura (植村秀) > Cosmetics (化妝品) (100%) to L'Oreal (歐萊雅) - Shu Uemura (植村秀) > Skin Purifier Whitefficient Clear Brightening Gentle Cleansing Oil (透亮淨肌潔顏油) (100%)

3. Catalo (家得路) > Health Food Supplements (100%) to Catalo (家得路) > Bilberry Eye Bright (護眼藍苺) (50%) Catalo (家得路) > Bilberry Eye Formula (藍莓護眼專家) (50%)

4. Miscellaneous > Miscellaneous Brands (100%) to Turbo Cleaner (多寶潔) > Cleaning Product (環保洗衣球) (34%) Turbo Cleaner (多寶潔) > Fabric Stain Remover (萬用去污膏) (33%) Turbo Cleaner (多寶潔) > Household Wipe (萬用抹布) (33%)