Category / Sub-Category / Brand / Brand Percentage Updated for Ego (意高皮膚大藥廠)

Advertiser: Ego (意高皮膚大藥廠)
Admendment: Category / Sub-Category / Brand / Brand Percentage of Ego (意高皮膚大藥廠) have been amended
Result: Adspend of Category / Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 02 January 2004 to 02 January 2004
Affected Media: PRINT

Action:
news010204132
From
Cosmetics & Skincare > Facial Products
Ego (意高皮膚大藥廠) > QV Face (Whitening) (50%)
Cosmetics & Skincare > Body Care Products
Ego (意高皮膚大藥廠) > QV Kids (幼兒潔膚潤露) (50%)
To
Toiletries & Household > Bath & Shower
Ego (意高皮膚大藥廠) > QV Cleansing and Moisturizing Range - Bath & Shower (QV潔膚系列) (33%)
Cosmetics & Skincare > Body Care Products
Ego (意高皮膚大藥廠) > QV Cleansing and Moisturizing Range - Body Care Products (QV滋潤系列) (34%)
Cosmetics & Skincare > Facial Products
Ego (意高皮膚大藥廠) > Facial Products (33%)

Sub-Category Updated for Ego (意高皮膚大藥廠)

Advertiser: Ego (意高皮膚大藥廠)
Admendment: Sub-Category of Ego (意高皮膚大藥廠) have been amended
Result: Adspend of Sub-Category would be affected
Affected Period: 02 January 2004 to 10 November 2008
Affected Media: PRINT

Action:
news010204132
From
Cosmetics & Skincare > Facial Products
Ego (意高皮膚大藥廠) > QV Face (Whitening) (50%)
Cosmetics & Skincare > Body Care Products
Ego (意高皮膚大藥廠) > QV Kids (幼兒潔膚潤露) (50%)
To
Cosmetics & Skincare > Facial Moisturizers
Ego (意高皮膚大藥廠) > QV Face (Whitening) (50%)
Cosmetics & Skincare > Body Care Products
Ego (意高皮膚大藥廠) > QV Kids (幼兒潔膚潤露) (50%)

Action:
08week1110030
From
Toiletries & Household > Bath & Shower
Ego (意高皮膚大藥廠) > QV Wash (潔膚潤露) (34%)
Cosmetics & Skincare > Facial Products
Ego (意高皮膚大藥廠) > QV Face (Whitening) (33%)
Toiletries & Household > Shampoo & Conditioner
Ego (意高皮膚大藥廠) > Hairscience Shampoo & Conditioner (喜盈絲防敏感洗髮露及護髮素) (33%)
To
Toiletries & Household > Bath & Shower
Ego (意高皮膚大藥廠) > QV Wash (潔膚潤露) (34%)
Cosmetics & Skincare > Facial Moisturizers
Ego (意高皮膚大藥廠) > QV Face (Whitening) (33%)
Toiletries & Household > Shampoo & Conditioner
Ego (意高皮膚大藥廠) > Hairscience Shampoo & Conditioner (喜盈絲防敏感洗髮露及護髮素) (33%)

Category of Galderma Hong Kong (高德美) amended

Advertiser: Ego (意高皮膚大藥廠)> Pinetarsol (皮得露潔膚系列)

Amendment: Category amended

Result: Adspend of related categories would be affected

Affected Period: Apr 2005 - Feb 2012

Affected Media: Print, POP

Action:

1. Category updated from "Toiletries & Household -> Bath & Shower" to "Cosmetics & Skincare -> Body Care Products"

Category of Ego (意高皮膚大藥廠) updated

Advertiser: Ego (意高皮膚大藥廠)> QV Kids (幼兒潔膚潤露)

Amendment: Category amended

Result: Adspend of related categories would be affected

Affected Period: Jan 2004 - Feb 2012

Affected Media: Print

Action:

1. Category updated from "Toiletries & Household -> Baby Products" to "Cosmetics & Skincare -> Body Care Products"