Advertiser Updated for Singapore Airlines (新加坡航空),Australian Government,Columbia,Hong Kong Wing On Travel Service

Advertiser Updated for Singapore Airlines (新加坡航空),Australian Government,Columbia,Hong Kong Wing On Travel Service

Advertiser: Singapore Airlines (新加坡航空),Australian Government,Columbia,Hong Kong Wing On Travel Service

Admendment: Advertiser of Singapore Airlines (新加坡航空),Australian Government,Columbia,Hong Kong Wing On Travel Service have been amended

Result: Adspend of Advertiser would be affected

Affected Period: 18 June 2012 to 29 January 2014

Affected Media: PRINT


Action: 12week0618003,12news0620255,12week0625026,12news0712409,12um0713302

From
Travel & Tourism Services > Travel Agents
Singapore Airlines (新加坡航空) > SIA Holidays (新航優悠假期) (50%)

Travel & Tourism Services > Organization
Australia Tourism Commission / ATC (澳洲旅遊局) > Northern Territory (北領地旅遊局) (50%)

To
Travel & Tourism Services > Travel Agents
Singapore Airlines (新加坡航空) > SIA Holidays (新航優悠假期) (50%)

Travel & Tourism Services > Organization
Australian Government > Northern Territory (北領地旅遊局) (50%)


Action: 13milk05231004

From
Fashion, Accessories & Eyewear > Bags
Columbia > Bags (0%)

Travel & Tourism Services > Travel Agents
Singapore Airlines (新加坡航空) > SIA Holidays (新航優悠假期) (37%)

Sports > Sports Shoes
Columbia > Sports Shoes (13%)

Sports > Sports Wear
Columbia > Outer Wear (12%)

Travel & Tourism Services > Organization
Australia Tourism Commission / ATC (澳洲旅遊局) > Northern Territory (北領地旅遊局) (38%)

To
Fashion, Accessories & Eyewear > Bags
Columbia > Bags (0%)

Travel & Tourism Services > Travel Agents
Singapore Airlines (新加坡航空) > SIA Holidays (新航優悠假期) (37%)

Sports > Sports Shoes
Columbia > Sports Shoes (13%)

Sports > Sports Wear
Columbia > Outer Wear (12%)

Travel & Tourism Services > Organization
Australian Government > Northern Territory (北領地旅遊局) (38%)


Action: 14news01156047,13news12304007,14news01074007,14news01291018

From
Travel & Tourism Services > Travel Agents
Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (50%)

Travel & Tourism Services > Organization
Australia Tourism Commission / ATC (澳洲旅遊局) > Northern Territory (北領地旅遊局) (50%)

To
Travel & Tourism Services > Travel Agents
Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (50%)

Travel & Tourism Services > Organization
Australian Government > Northern Territory (北領地旅遊局) (50%)

Brands amended: Singapore Airlines (新加坡航空)/ Lafuma/ HSBC (匯豐銀行)/ LVMH Group

Advertiser: Singapore Airlines (新加坡航空)/ Lafuma/ HSBC (匯豐銀行)/ LVMH Group

Amendment: Brands of the following ad have been amended

Result: Adspend of related brands and categories would be affected

Action:

1. Singapore Airlines (新加坡航空) > SIA Holidays (新航優悠假期) (50%) Resorts World Sentosa Private (雲頂世界) [(聖淘沙名勝世界新加坡)] > Theme Park (50%)

to Club Mediterranee / Club Med > Club Med Holiday (50%) Singapore Airlines (新加坡航空) > SIA Holidays (新航優悠假期) (50%)

2. Lafuma > Outer Wear (34%) Lafuma > Bags (33%) Lafuma > Sports Shoes (33%)

to Lafuma > Outer Wear (34%) Lafuma > Sports Shoes (33%) Lafuma > Fashion Accessories (33%)

3. HSBC (匯豐銀行) > HSBC Retirement Planning Service (匯豐退休計劃) (50%) HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (50%)

to HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (66%) HSBC (匯豐銀行) > HSBC Retirement Planning Service (匯豐退休計劃) (34%)

4. LVMH Group - Christian Dior > One Essential Collection (63%) LVMH Group - Christian Dior > Capture Totale Foundation & Base (37%)

to LVMH Group - Christian Dior > Capture Totale Compact (34%) LVMH Group - Christian Dior > Capture Totale One Essential Skin Boosting Super Serum (完美活膚要生素) (33%)

LVMH Group - Christian Dior > Capture Totale One Essential Ultra-Detox Treatment-Mask (完美活膚更生面膜) (33%)