Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Amendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 30 August 2019 to 26 September 2020

Affected Media: SOC,BANNER

Action: 20soc09261132,20soc09220890

From

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Milk Powder (100%)  

To

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (50%)

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Organic Stage 3 Growing-Up Formula Milk Powder (50%)

---------------------------

Action: 20soc09041946

From

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Milk Powder (100%)  

To

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > ATWO Milk Powder (100%)

----------------------------

Action: 20soc09100277,20soc08061301,20soc06270763,20soc06250908,20soc07311602,20soc07160496

From

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Milk Powder (100%)  

To

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Illumama Community (100%)

--------------------------

Action: 20soc06060766,20soc06010227,20soc05270008,20soc05091197,20soc03061599,20soc05220523,20soc05120094,19soc08300363

From

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Milk Powder (100%)

To

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Illumama Community (100%)

-----------------------

Action: 20mob0627707,20mob0509112,20mob0516109,20mob0509720

From

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Illumama Community (100%)

To

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Goat Milk Powder (100%)

Brand Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma



Amendment: Brand of Wyeth Nutrition - Illuma have been amended



Result: Adspend would not be affected



Affected Period: 31 October 2019 to 17 June 2020




Affected Media: BANNER,SOC


Action: 20ban0606364,20mob0602433


From
Electrical Appliances > Cooking Appliances (0%)

Bruno > Stove (0%)



Retail > Supermarket (0%)

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)



Beverages > Milk Powder for Infants & Children (100%)

Wyeth Nutrition - Illuma > ATWO Stage 4 Growing-Up Formula Milk Powder (100%)



To

Electrical Appliances > Cooking Appliances (0%)

Bruno > Stove (0%)



Retail > Supermarket (0%)

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)



Beverages > Milk Powder for Infants & Children (100%)

Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (100%)



ーーーーー

Action: 20mob0617891



From

Retail > Supermarket (0%)

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)



Beverages > Milk Powder for Infants & Children (100%)

Wyeth Nutrition - Illuma > ATWO Stage 4 Growing-Up Formula Milk Powder (100%)



To

Retail > Supermarket (0%)

Dairy Farm Group (牛奶公司集團) - Wellcome (惠康) > Supermarket (0%)



Beverages > Milk Powder for Infants & Children (100%)


Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (100%)



ーーーーー

Action: 19soc10310199



From

Beverages > Milk Powder for Infants & Children (100%)

Wyeth Nutrition - Illuma > ATWO Milk Powder (100%)



To

Beverages > Milk Powder for Infants & Children (100%)


Wyeth Nutrition - Illuma > ATWO Stage 4 Growing-Up Formula Milk Powder (100%)

Brand Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma



Amendment: Brand of Wyeth Nutrition - Illuma have been amended



Result: Adspend would not be affected



Affected Period: 22 January 2019 to 27 July 2020




Affected Media: PRINT,BANNER,SOC,KCRC,BUS BODY,TVC





From

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Atwo Stage 4 Growing-Up Formula Milk Powder



To

Beverages > Milk Powder for Infants & Children


Wyeth Nutrition - Illuma > ATWO Stage 4 Growing-Up Formula Milk Powder



ーーーーー

From

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Human Affinity Organic Formula Milk Powder (親和人體有機配方奶粉系列)



To

Beverages > Milk Powder for Infants & Children


Wyeth Nutrition - Illuma > Organic Milk Powder



ーーーーーー

From

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Human Affinity Goat Milk Formula Milk Powder (親和人體羊奶配方奶粉系列)



To

Beverages > Milk Powder for Infants & Children


Wyeth Nutrition - Illuma > Goat Milk Powder

Brand Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma



Amendment: Brand of Wyeth Nutrition - Illuma have been amended



Result: Adspend would not be affected



Affected Period: 1 May 2017 to 28 November 2019




Affected Media: PRINT,SOC,BANNER

Action: 19soda07010005



From

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Atwo Stage 3 Growing-Up Formula Milk Powder



To

Beverages > Milk Powder for Infants & Children


Wyeth Nutrition - Illuma > ATWO Stage 3 Growing-Up Formula Milk Powder



ーーーーー

Action: 19soc11280243,19soc10310199,19soc09270403



From

Beverages > Milk Powder for Infants & Children (100%)

Wyeth Nutrition - Illuma > Human Affinity Atwo Beta-Casein Milk Formula Milk Powder (親和人體Atwo Beta-酪蛋白配方奶粉系列) (100%)



To

Beverages > Milk Powder for Infants & Children (100%)


Wyeth Nutrition - Illuma > ATWO Milk Powder (100%)



ーーーーー

Action: 17babymo05010005,17os06150006,18ban0713695,18ban0606905,18ban0606907,18ban0605260,18ban0617701,18ban0616403,18ban0714606,18ban0714605,19news01289001,19news05246036


From

Beverages > Milk Powder for Infants & Children

Wyeth Nutrition - Illuma > Organic Stage 2 Growing-Up Formula Milk Powder



To

Beverages > Milk Powder for Infants & Children


Wyeth Nutrition - Illuma > Organic Stage 2 Follow-On Formula Milk Powder



ーーーーー

Action: 19soc11280243



From

Beverages > Milk Powder for Infants & Children (100%)

Wyeth Nutrition - Illuma > Human Affinity Atwo Beta-Casein Milk Formula Milk Powder (親和人體Atwo Beta-酪蛋白配方奶粉系列) (100%)



To

Beverages > Milk Powder for Infants & Children (100%)


Wyeth Nutrition - Illuma > ATWO Stage 4 Growing-Up Formula Milk Powder (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Asia Wine Service & Education Centre / AWSEC (亞洲侍酒及教育中心),Wine & Spirit Education Trust / WSET,Wyeth Nutrition - Illuma,Fillfull.com.hk (上倉胃子),Forever Young (健康產品購物網),Fruitful Yield (豐饒),Health For Truth (健康為理(您)),HK7-11.Net (紫荊購物),Hot Topic,IOysters (愛蠔吧),Japanmilkmilk.com.hk (日本奶粉專門店), Iigglloo

Advertiser: Asia Wine Service & Education Centre / AWSEC (亞洲侍酒及教育中心),Wine & Spirit Education Trust / WSET,Wyeth Nutrition - Illuma,Fillfull.com.hk (上倉胃子),Forever Young (健康產品購物網),Fruitful Yield (豐饒),Health For Truth (健康為理(您)),HK7-11.Net (紫荊購物),Hot Topic,IOysters (愛蠔吧),Japanmilkmilk.com.hk (日本奶粉專門店),Iigglloo

Amendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Asia Wine Service & Education Centre / AWSEC (亞洲侍酒及教育中心),Wine & Spirit Education Trust / WSET,Wyeth Nutrition - Illuma,Fillfull.com.hk (上倉胃子),Forever Young (健康產品購物網),Fruitful Yield (豐饒),Health For Truth (健康為理(您)),HK7-11.Net (紫荊購物),Hot Topic,IOysters (愛蠔吧),Japanmilkmilk.com.hk (日本奶粉專門店), Iigglloo have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 25 February 2006 to 30 Mar 2020

Affected Media: BANNER,SOC,PRINT,TVC,POP


Action: 20ban0330571,20bann0324535,20ban0324489

From
Education & Training > Playgroup & Interest Group
Asia Wine Service & Education Centre / AWSEC (亞洲侍酒及教育中心) > Interest Group (100%)

To
Education & Training > Playgroup & Interest Group
Asia Wine Service & Education Centre / AWSEC (亞洲侍酒及教育中心) > Interest Group (50%)

Education & Training > Tertiary & Executive Education
Wine & Spirit Education Trust / WSET > Tertiary & Executive Education (50%)

------------------------------
Action: 20soc03061397,20soc03280426
From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Illumama Community (100%)

-----------------------------
From
Retail > Online Stores & Group Buying Services
Fillfull.com.hk (上倉胃子) > Online Food Retailer

To
Food > Retail & Distributors
Fillfull.com.hk (上倉胃子) > Online Food Retailer

-------------------------------
From
Retail > Online Stores & Group Buying Services
Forever Young (健康產品購物網) > Online Stores

To
Health & Beauty Food > Health Supplements
Forever Young (健康產品購物網) > Online Health Supplements Store

-----------------------------
From
Retail > Online Stores & Group Buying Services
Fruitful Yield (豐饒) > ttyy.net (天天有魚推廣網絡)

To
Food > Retail & Distributors
Fruitful Yield (豐饒) > ttyy.net (天天有魚推廣網絡)

--------------------------------
From
Retail > Online Stores & Group Buying Services
Health For Truth (健康為理(您)) > On-line Dietary Supplements Store (網上優質營養補充品專買店)

To
Retail > Online Stores & Group Buying Services
Health For Truth (健康為理(您)) > Online Health Supplements Store (網上優質營養補充品專買店)

--------------------------------
From
Retail > Online Stores & Group Buying Services
HK7-11.Net (紫荊購物) [HK-BDSM SHOP (香港紫荊成人用品)] > Online Store

To
Retail > Online Stores & Group Buying Services
HK7-11.Net (紫荊購物) > Speciality Shop

-------------------------------
From
Retail > Online Stores & Group Buying Services
Hot Topic > Online Fashion Store

To
Fashion, Accessories & Eyewear > Women's Fashion
Hot Topic > Online Fashion Store

-------------------------------
From
Retail > Online Stores & Group Buying Services
IOysters (愛蠔吧) > Online Store

To
Food > Retail & Distributors
IOysters (愛蠔吧) > Online Food Retailer

--------------------------------
From
Retail > Online Stores & Group Buying Services
Japanmilkmilk.com.hk (日本奶粉專門店) > Online Store

To
Beverages > Milk Powder for Infants & Children
Japanmilkmilk.com.hk (日本奶粉專門店) > Online Milk Powder Retailer

---------------------------------
From
Retail > Online Stores & Group Buying Services
Iigglloo > Online Supermarket

To
Food > Retail & Distributors
Iigglloo > Online Supermarket

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 13 January 2020 to 4 February 2020

Affected Media: SOC, BANNER

Action: 20soc01311077,20ban0129812,20ban0129803,20mob0129161,20mob0129140,20mob0129129,20soc02041171,20mob0129160,20ban0129806,20ban0129807,20ban0129804,20ban0129805,20mob0129130,20mob0129135

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Human Affinity Goat Milk Formula Milk Powder (親和人體羊奶配方奶粉系列) (100%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 07 June 2019 to 12 February 2020

Affected Media: BANNER


Action: 19ban0607371,20ban0212514

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Atwo Stage 4 Growing-Up Formula Milk Powder (100%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 7 February 2020 to 24 February 2020

Affected Media: SOC

Action: 20soc02150535,20soc02240174,20soc02071420

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Milk Powder (100%)

To

Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (50%)

Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Atwo Stage 4 Growing-Up Formula Milk Powder (50%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 21 November 2019

Affected Media: BANNER

Action: 19ban1121828,19mob1121102,19mob1121105

From
From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (50%)

Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Atwo Stage 4 Growing-Up Formula Milk Powder (50%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Human Affinity Organic Formula Milk Powder (親和人體有機配方奶粉系列) (100%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 22 August 2019 to 07 November 2019

Affected Media: SOC

Action: 19soc08220264,19soc11070239

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Illumama Community (100%)

Sub-Category / Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Sub-Category / Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected

Affected Period: 19 July 2019 to 18 February 2020

Affected Media: SOC

Action: 19soc07192375,19soc07300875,19soc08300837,19soc09030167,19soc09050027,19soc09170197,19soc09190218,19soc09200433,19soc10020104,19soc12230969,20soc02181345,20soc02150011,20soc02150009,20soc02140144,19soc12250702,19soc09170197

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > illumcare (100%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 17 July 2019 to 6 January 2020

Affected Media: BANNER,SOC

Action: 19ban0717801,19soc09120224,19mob1027808,19mob1027814,19mob1027641,19ban1227429,19ban1212818,19mob1216133,20ban0106723,20ban0103065,20ban0103752,19soc12310217

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Human Affinity Organic Formula Milk Powder (親和人體有機配方奶粉系列) (100%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 28 June 2019 to 25 February 2020

Affected Media: SOC

Action: 19soc06280403,19soc08130892,19soc11080999,19soc12130368,19ban1217032,19soc12171256,19soc12190250,20soc02250046,20soc01090195,20soc01030090,19soc12270051
From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (100%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma, Dairy Farm Group (牛奶公司集團) - Mannings (萬寧)

Advertiser: Wyeth Nutrition - Illuma, Dairy Farm Group (牛奶公司集團) - Mannings (萬寧)

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma, Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 21 June 2019

Affected Media: BANNER

Action: 19mob0621344

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Milk Powder (100%)

Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Mann Card (0%)


To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (50%)

Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Mann Card (50%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 17 June 2019 to 27 September 2019

Affected Media: SOC

Action: 19soc06170145,19soc07080249,19soc08130185,19soc09270403

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Atwo Stage 4 Growing-Up Formula Milk Powder (100%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 29 March 2019 to 29 February 2020

Affected Media:BANNER


Action: 19ban0329304,19mob0716509,20mob0229174

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Human Affinity Organic Formula Milk Powder (親和人體有機配方奶粉系列) (100%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 07 March 2019

Affected Media: SOC


Action: 19soc03070262

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (50%)

Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Mann Card (50%)

Travel & Tourism Services > Airline
Asia Miles (亞洲萬里通) > Airline (0%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (100%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 19 February 2019

Affected Media: SOC


Action: 19soc02190208

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (100%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Illumama Communityr (100%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 13 Feb 2019 to 14 Feb 2020

Affected Media: SOC


Action: 19soc02131080,19soc02131081,19soc02140220

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Milk Powder (50%)

Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Mann Card (50%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Milk Powder (100%)

Brand / Brand Percentage Updated for Wyeth Nutrition - Illuma

Advertiser: Wyeth Nutrition - Illuma

Admendment: Brand / Brand Percentage of Wyeth Nutrition - Illuma have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 22 January 2019 to 29 January 2020

Affected Media: SOC


Action: 19soc01221385,19soc01290256

From
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Stage 4 Growing-Up Formula Milk Powder (50%)

Retail > Drug Stores
Dairy Farm Group (牛奶公司集團) - Mannings (萬寧) > Mann Card (50%)

To
Beverages > Milk Powder for Infants & Children
Wyeth Nutrition - Illuma > Milk Powder (100%)