Data Updates: HOE Pharmaceuticals

Showing posts with label HOE Pharmaceuticals. Show all posts

Jun 16, 2021

Advertiser: HOE Pharmaceuticals ,Taisho Pharm (大正製藥),Shin Biofermin S (新表飛鳴S片)

Admendment: HOE Pharmaceuticals , Taisho Pharm (大正製藥),Shin Biofermin S (新表飛鳴S片) have been amended

Result: Adspend of would be affected

Affected Period:May 2021

Affected Media:MTR

Some appearances of 21pmtr0417302 have been moved to 21pmtr0515306

From

HOE Pharmaceuticals > Ezerra Series (34%)

Taisho Pharm (大正製藥) > Medical Plaster (脫苦海膏布) (33%)

Taisho Pharm (大正製藥) > Counterpain (肯得止痛膏) (33%)

change to

Taisho Pharm (大正製藥)> Counterpain (肯得止痛膏) (25%)

Shin Biofermin S (新表飛鳴S片)> Gastroenterology (乳酸菌理腸劑) (25%)

HOE Pharmaceuticals> Ezerra Series (25%)

Taisho Pharm (大正製藥)> Medical Plaster (脫苦海膏布) (25%)

Advertiser: Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),HOE Pharmaceuticals

Admendment: Category / Sub-Category / Brand of Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),HOE Pharmaceuticals have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 12 November 2012 to 20 November 2013

Affected Media: PRINT,TVC

From

Retail > Drug Stores Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Pharmaceuticals & Healthcare > Dermatology HOE Pharmaceuticals > Ezerra Series (100%)

Retail > Drug Stores Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Bath & Shower HOE Pharmaceuticals > Ezerra Extra Gentle Cleanser (三倍溫和沐浴乳) (100%)

From

Pharmaceuticals & Healthcare > Dermatology HOE Pharmaceuticals > Ezerra Series (100%)

Toiletries & Household > Bath & Shower HOE Pharmaceuticals > Ezerra Extra Gentle Cleanser (三倍溫和沐浴乳) (100%)