Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Dah Sing Bank (大新銀行), UNY (生活創庫), Glad (佳能)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Dah Sing Bank (大新銀行),UNY (生活創庫)

Advertiser: Dah Sing Bank (大新銀行),UNY (生活創庫)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Dah Sing Bank (大新銀行),UNY (生活創庫) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 17 January 2015 to 2 January 2015

Affected Media: MTR

Action: 14pmtr1230209,14pmtr1230029,14pmtr1028203,14pmtr1028007

From

Retail > Department Stores

UNY (生活創庫) > Apita (100%)

To

Banking & Investment Services > Credit Card & Charge Card

Dah Sing Bank (大新銀行) > Dah Sing Bank APITA UNY Visa Card (大新APITA UNY 威士卡) (0%)

Retail > Department Stores

UNY (生活創庫) > Apita (100%)

Banking & Investment Services > Credit Card & Charge Card

Dah Sing Bank (大新銀行) > Dah Sing APITA UNY Piago Platinum Visa Card (大新APITA UNY Piago 白金威士卡) (0%)

Banking & Investment Services > Credit Card & Charge Card

Dah Sing Bank (大新銀行) > Dah Sing ONE+ Platinum MasterCard (大新ONE+白金萬事達卡) (0%)

----------------------------------------------------------

Sub-Category / Advertiser / Brand Updated for Glad (佳能)

Advertiser: Glad (佳能)

Admendment: Sub-Category / Advertiser / Brand of Glad (佳能) have been amended

Result: Adspend of Sub-Category / Advertiser / Brand would be affected

Affected Period: 21 June 2014 to 11 July 2014

Affected Media: MTR

Action: 14pmtr0624417

From

Toiletries & Household > Detergent & Cleaning Products

Clorox (高樂氏) > Detergent & Cleaning Products (家居清潔系列) (100%)

To

Toiletries & Household > Kitchen Products

Glad (佳能) > Glad Wrap (佳能保鮮紙) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Dah Sing Bank (大新銀行),UNY (生活創庫)

Advertiser: Dah Sing Bank (大新銀行),UNY (生活創庫)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Dah Sing Bank (大新銀行),UNY (生活創庫) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 13 July 2013 to 23 August 2013
Affected Media: MTR

Action: 13pmtr0813031

From
To
Banking & Investment Services > Credit Card & Charge Card
Dah Sing Bank (大新銀行) > Dah Sing Bank APITA UNY Visa Card (大新APITA UNY 威士卡) (0%)

Retail > Department Stores
UNY (生活創庫) > Apita (50%)

Retail > Department Stores
UNY (生活創庫) > Piago (50%)

Banking & Investment Services > Credit Card & Charge Card
Dah Sing Bank (大新銀行) > Dah Sing APITA UNY Piago Platinum Visa Card (大新APITA UNY Piago 白金威士卡) (0%)

Category / Sub-Category / Brand Updated for Lion (獅王),Aeon Stores (Hong Kong) (永旺(香港)百貨) - Jusco (吉之島),UNY (生活創庫),King Fook Jewellery Group (景福珠寶集團)

Advertiser: Lion (獅王),Aeon Stores (Hong Kong) (永旺(香港)百貨) - Jusco (吉之島),UNY (生活創庫),King Fook Jewellery Group (景福珠寶集團)
Admendment: Category / Sub-Category / Brand of Lion (獅王),Aeon Stores (Hong Kong) (永旺(香港)百貨) - Jusco (吉之島),UNY (生活創庫),King Fook Jewellery Group (景福珠寶集團) have been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: 19 September 2003 to 03 October 2011
Affected Media: BANNER,TVC,PRINT

Action:
11ban0927402
11ban0927401
news091903324
10news0903153
From
Toiletries & Household > Detergent & Cleaning Products
Lion (獅王) > Detergent & Cleaning Products (100%)
To
Industry > Conglomerates
Lion (獅王) > Events, Sponsorship & Compliments (100%)

Action:
cable-c060707006
From
Retail > Department Stores
Aeon Stores (Hong Kong) (永旺(香港)百貨) - Jusco (吉之島) > Department Store (百貨公司) (0%)
Toiletries & Household > Detergent & Cleaning Products
Lion (獅王) > Detergent & Cleaning Products (100%)
To
Retail > Department Stores
Aeon Stores (Hong Kong) (永旺(香港)百貨) - Jusco (吉之島) > Department Store (百貨公司) (0%)
Industry > Conglomerates
Lion (獅王) > Events, Sponsorship & Compliments (100%)
 
Action:
news060906831
news022506829
From
Retail > Department Stores
UNY (生活創庫) > Department Store (0%)
Toiletries & Household > Detergent & Cleaning Products
Lion (獅王) > Detergent & Cleaning Products (100%)
To
Retail > Department Stores
UNY (生活創庫) > Department Store (0%)
Industry > Conglomerates
Lion (獅王) > Events, Sponsorship & Compliments (100%)

Action:
sud010904036
news010904137
From
Jewellery, Watches & Luxury Products > Jewellery
King Fook Jewellery Group (景福珠寶集團) > King Fook Jewellery (景福珠寶) (50%)
Toiletries & Household > Detergent & Cleaning Products
Lion (獅王) > Detergent & Cleaning Products (50%)
To
Jewellery, Watches & Luxury Products > Jewellery
King Fook Jewellery Group (景福珠寶集團) > King Fook Jewellery (景福珠寶) (50%)
Industry > Conglomerates
Lion (獅王) > Events, Sponsorship & Compliments (50%)

Brand updates for UNY (生活創庫)

Advertiser: UNY (生活創庫) 

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Jun 2007, Apr-Nov 2009, Jan-Mar 2012

Affected Media: MTR

Action:

1.    Brand for Ref.no 12pmtr0131205 changed from

UNY (生活創庫) > Apita (100%)

Dah Sing Bank (大新銀行) > Dah Sing Bank APITA UNY Visa Card (大新APITA UNY 威士卡) (0%) to 

UNY (生活創庫) > Department Store (100%)

Dah Sing Bank (大新銀行) > Dah Sing Bank APITA UNY Visa Card (大新APITA UNY 威士卡) (0%)

2.    Brand % for Ref.no pmtr060507212 & pmtr060507013 changed from

Dah Sing Bank (大新銀行) > Dah Sing Bank APITA UNY Visa Card (大新APITA UNY 威士卡) (50%)

UNY (生活創庫) > Apita (50%) to

UNY (生活創庫) > Apita (100%)

Dah Sing Bank (大新銀行) > Dah Sing Bank APITA UNY Visa Card (大新APITA UNY 威士卡) (0%)